The age of newspapers and billboards is mostly long gone. We live in the digital era, and web marketing is the most effective way of promoting your product or services to the target audience.
There are a lot of new professions that aim to promote your product via the web and social media, and those specialists are becoming more and more vital every year.
An effective website solution is a perfect combination of content and design.
Content is the king in SEO matters, but without proper visualization and decorations, content alone can’t conquer the hearts of readers. Today, we will discuss how to make your content engaging and incredibly compelling and utilize the newest design solutions.
Of course, we recommend utilizing innovative modern technologies: for example, Canva for experimenting with creative designs and https://textero.io/ for writing, polishing, and proofreading your texts.
Pillar #1: Website Content
Never neglect your content. The moment you have decided to delegate the content creation mission to the AI entirely, lower your requirements for the sake of optimization, or outsource your articles to cheap and happy Kenyan writers, you lose in the game of high demand and unforgiving competition.
You must work on your content marketing: plan it, create it with diligence and exceptional writing skills, and support it with stylish design and some decorations.
Don’t know how to do all of that? Hire an experienced content creator or creative writer!
You need to write engaging content in order for your website to perform well over a long distance. You may achieve a short-time boost with a low-effort blast of AI-generated content, but it will dramatically endanger your website’s overall performance.
Source: Freepik
#1 Determine the Winning Content Strategy for Your Website
If you haven't already, always start by developing your content governance strategy. The overarching plan encompasses your marketing function, from strategy to execution.
Establishing a website strategy that aligns with the plan is an essential first step before building your website. This approach will vary drastically depending on the part of the website you're trying to reach.
Consider the vastly diverse audiences and information needs of the product page and the careers section, which necessitate distinct content strategies. Make no mistake: the people you're trying to sell to won't always be the same people who visit each part of your website.
To be more specific, the product and pricing sections are the only ones where the target market and target audience are the same. Everything else depends on your objectives and the resources provided by the section.
While a toy company's product page may be directed towards parents and children, a career page could be oriented towards young or experienced professionals, and the "About us" section could be directed towards investors or cooperation partners.
#2 Always Plan Your Articles in Advance
It is always better to have a content schedule. Think about your content strategy for the future; start preparing for important events (like Christmas or Halloween) at least a few weeks before because Google needs time to check and index your new post or article before ranking it and offering it to users.
You need to hire an experienced and creative content manager: AI can be a useful tool in creating and planning, but it can’t replace the human writer entirely. All website owners who try to experiment now suffer a drastic drawback in search rankings.
Source: Freepik
#3 Create Your Content with Diligence
- Stay to the point: The Nielsen Norman Group reports that, on average, people only read 20% of the text on a web page. The percentage of read material drops even more when the word count on the page increases.
- Make material that can be scanned: Nearly eighty-nine percent of people who visit websites just skim for the information they need. Therefore, it is advisable to use bullet points, brief phrases, and highlighted keywords when transmitting information.
- Make things easy: The National Adult Literacy Survey found that, shockingly, the typical American reads at a level equivalent to seventh or eighth grade.
Pillar #2: Website Design
We have already established that top-notch content is imperative for your website’s performance.
But what about design? Have a guess! The design (general look of the page, visuals in the text, graphic features to highlight important fragments or elements) is essential, too!
You can partly avoid the design race by choosing minimalism for the sake of incredible readability. However, such a solution will help you win only in a low-competitive niche. If you want to challenge the real digital titans and make real money, you will need to join the game and decorate your text with talent and skills.
Source: Freepik
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Page Design
The general design of your website is vital. Make it clear, either minimalistic or colorful, and stylish.
We recommend avoiding too extravagant elements because those will inevitably frustrate at least part of your audience. The brilliant designer should be able to combine clearness with breathtaking style – that is what you want your website to look like.
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Images
Images are paramount for any modern content. Well-chosen images can transform the overall impression of reading the article and catch readers' attention.
Images can be not only stylish and fun but also informative. We recommend always dividing long text blocks with some custom images (and custom images will positively influence the ranking performance).
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Infographics and Other Visuals
Never scare the reader with endless text walls. Probably no one would read those in the era of TikTok, ADHD, and scattered attention.
Dilute the text with colorful and stylish infographics, and use decorative elements and emojis to highlight the most vital parts. Reading your content for the current audience will be much easier, and maybe you will even win some regular users.
FAQ
1. What is more important, content or design?
Content is more important than design for your website. You can use minimalistic design and no visuals but still attract an audience and range well with superior content.
However, such an approach is only valid when your articles are better than those posted by your competitors. Designs are “deciders” when discussing fair competition of equals.
2. How to effectively plan content?
You need the experience and skills of a talented content manager or use special apps for planning and scheduling.
We recommend analyzing your target audience and desired target location so you can choose the best time to post and the best topics for your following articles. Explore the competitors to find ideas and inspiration for the upcoming content.
3. What are content pillars for designers?
Informational clusters called "content pillars" are structured around a main idea or subject. Common threads run across the various pieces of content that make up these types of resources, including articles, videos, infographics, and blog entries.
4. What does a content design team do?
The content design team decides on the style and decoration for each article and creates infographics and custom colorful images from scratch to brighten up the post.
Designers create new stylish pictures and decorative elements to make your content stand out!
The Bottom Line
To guarantee the top-notch performance of your website and excellent sales, you need to keep constantly working on improving your product.
Embrace modern technologies and hire a talented and experienced creative content creator to saturate your site with brilliant content.
Do not forget about the importance of the design: use visuals, infographics, and custom images to impress readers and catch their focus.
Author Bio
Johannes is a seasoned academic writer and editor on the A*Help team. He helps students worldwide with their essay writing by reviewing various services, producing helpful guides, and providing informative samples. Previously, I worked as a journalist and covered breaking business stories and the ever-changing EdTech market for years.
