How To Write An Effective Cold Email From Scratch

Published: | By Nicholas Rubright

How can you make your cold emails stand out from the crowd in a world filled with overflowing inboxes? The answer lies in automation and personalization.Running a successful cold email campaign requires more than hours of manually writing each email to get a few out there or a simple copy/paste.

Including cold emailing marketing into your digital marketing strategy can yield much better results over time. It can also reduce your time to close.

Let’s dive into the art of sales automation and how to create a great sales email that will positively impact your customer journey.

Step 1: Create a Short and Enticing Subject Line

Make sure your subject line is short by keeping it under 40 characters or about five to seven words. Such subject lines will boost open rates and get the most engagement.

The subject line is the gateway to your email. Keep it concise, attention-grabbing, and relevant to the prospect’s interests or pain points. Personalize it whenever possible by including the prospect's name or referring to a recent interaction or shared connection. 

Refrain from using words like specials, discount, final, and reminder. These words usually give the impression of a spam email, steering the prospect away. A compelling subject line sets the stage for a successful cold email campaign.

Step 2: Personalize the Opening Line

Start your email with a personalized opening line that immediately grabs the recipient’s attention. Avoid basic openers or being too general. Reference something specific about the prospect, such as their recent achievement, a blog post, or a project they worked on. 

This personal touch demonstrates that you've done your homework and are genuinely interested in their work. It piques their curiosity and makes them more inclined to continue reading.

Step 3: Focus the Body on the Prospect's Goals

Once you've captured the prospect's attention, shift the focus to their goals, challenges, or aspirations. Research their company or industry and highlight how your product, service, or expertise can help them overcome obstacles or achieve their objectives. 

People cannot connect with a pitch that does not relate to them. Tailor the content to resonate with their specific needs, making them feel understood and increasing the chances of a positive response.

Step 4: Close With a Clear Call to Action

As you near the end of your email, guide the prospect toward the desired next step. Whether scheduling a call, setting up a meeting, or requesting additional information, make your call to action clear and concise. 

Use action-oriented language that encourages them to take immediate action. For example, give them a choice of when to set up a meeting. Providing a simple and straightforward next step increases the likelihood of converting their interest into a concrete response.

Step 5: Use a Simple Signature

Conclude your email with a simple and professional signature. Include your name, title, and contact information, such as your email address and phone number. Keep the signature minimalistic to avoid distractions and maintain a clean visual layout. 

Adding a personalized touch, such as a LinkedIn profile link or a relevant social media handle, can also foster further engagement and help establish a connection beyond the email.

Improve Your Outreach Email Campaign Now

Automating your cold email campaigns doesn't mean sacrificing personalization. Following these five steps, you can create automated and personalized outreach email templates that resonate with your recipients, increase response rates, and open doors to valuable opportunities.

Embrace automation while infusing a personal touch to stand out from the crowd and forge meaningful connections with your prospects.


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