Etsy operates like any e-commerce site you have ever visited: some items sell like hotcakes for a time, then hardly attract attention, and later become popular again.
It is all about buyer trends, and keeping up with them is essential if you desire your business to grow.
For solopreneurs and small business owners who largely depend on Etsy as their main sales platform, awareness of these changes may be the difference between a successful store and one that is not progressing.
If you find this too overwhelming, this guide can help you learn how to sell stuff on Etsy. We have gathered some of the most helpful hints for identifying trending products, including visiting the site's Editor Picks and using a trend-tracking tool. Let's dive in.
1. Use the Etsy Search Bar to Spot Real Buyer Demand
Source: Freepik
Statista reports that by 2024, more than 95 million active buyers will have utilized the Etsy ecosystem. Nearly all buyers use the search bar to find products, and the platform shows results based on relevance and previous purchases.
When you type a keyword, Etsy will automatically complete it and will give you suggestions of what customers are searching for.
For example, when one types the word "necklace," one may see categories such as men's necklaces, gold necklaces, artisanal necklaces, and so on.
2. Browse the “Trending Now” Section on Etsy
Source: Freepik
The suggestion feature of the search bar is also a helpful starting point, but it primarily reflects recent searches. Another place to visit is the Etsy page, which is “Trending Now” and features trending products.
All you need to do is go to the homepage of Etsy and scroll down until you reach the section, or enter the search bar by typing in “trending now”.
This will give you a direct view of trending products, and you can use the suggested categories to narrow your search.
3. Explore Etsy’s Editor’s Picks for Seasonal Trends
When you just look at what is trending today or right now, you may be missing out on what has been trending in the previous days, particularly on a particular event or season.
Etsy editors update this section and pay close attention to current trends and products customers have consistently bought over the years.
The Editor Picks normally includes such items as gifting guides, trending products, vintage items, demographic-specific favorites, and season-specific guides.
You can coordinate your product placement with these curated selections and create your email list based on seasonal themes to attract buyer interest at the right time.
4. Use Third-Party Tools to Track Etsy Trends
Third-party tools are also useful in identifying what is trending on Etsy. They come in very handy when you are about to hit the seasonal peaks and maximize your inventory as well.
A successful e-commerce marketing plan and trend data would help you capitalize on these peak events. Sellers tend to use the following tools:
TrendBeagle
TrendBeagle offers a trend-recognition option that analyzes real-time Etsy data to show what is trending now, including design elements used in top-selling products.
Marmalead
Marmalead is an Etsy SEO tool that uses live data to provide key suggestions for your listings and past performance. It also exposes customer trend information, enabling sellers to see what buyers are searching for.
eRank
eRank offers keyword search, competitor analysis, and trend-tracking. Sellers have an opportunity to monitor information on currently and seasonally popular products, as well as on POD (Print-On-Demand) companies.
EtsyHunt
EtsyHunt combines Etsy SEO, keyword research, and competitor analysis in a single platform. It also includes product and shop research functions that help sellers identify trending products.
5. Use Etsy Marketplace Insights (Built-In Data)
Another tool for finding trend data is Etsy Marketplace Insights, which Etsy itself created. It is available on the platform's Shop Manager. You can also create social proof for the trending products you find here to increase your store's credibility.
The tool displays search results by simply entering the keywords you need, and allows you to see the most commonly searched keywords, find similar items, conduct competitor research, and view monthly trend data for your product categories.
The U.S. Small Business Administration suggests that data security is another factor small business owners should consider when using third-party tools and sharing account access.
Final Thoughts: Staying Ahead of Etsy Trends
Whether you are new or already established with an Etsy store, it is always helpful to know what customers are interested in.
The better you understand what goods are already on the rounds, the more you will be able to maximize your inventory to increase revenue.
And if you have had problems with Etsy trends, we hope this guide will be helpful and position your store to succeed.
Frequently Asked Questions About Etsy Trends
1. How often do Etsy trends change?
Trends on Etsy may change every week or month, depending on seasons, holidays, and customer habits. Regularly checking trend data allows sellers to stay ahead of the game and update their listings before demand spikes.
2. Can I use Etsy trend data to plan inventory?
Yes. Trend information in applications such as Marketplace Insights and eRank can be used to predict demand and schedule your inventory around seasonal highs and lows, holidays, and new buyer interests.
3. Are third-party Etsy tools worth it for small sellers?
Third-party products can save solopreneurs and small sellers time by consolidating keyword, trend, and competitor data in one place. Most of them offer free levels or trials, so one can afford them even on a tight budget.
4. How do I know if a trend is worth pursuing?
Find trends with steady search volume, not spikes. Compare the search bar, Trending Now section, and third-party data to ensure that a trend is here to stay before investing in new products.
5. How can solopreneurs track trends with limited time?
To begin with, visit the Trending Now section and Etsy's search bar recommendations at least once a week. Combine that with a free tool like eRank, and you can have sufficient trend data to make sound listing decisions without spending hours researching.
