Did you know consistency is a major factor for social media success apart from creating quality content? Yes, consistently producing high-quality weekly content boosts brand visibility and appeases the algorithms.
However, even with a basic social media management app, it can be challenging to simultaneously handle content creation, manage the posting schedule, and figure out what your audience enjoys consuming.
Enter AI social media tools! According to Emarketer, 58% of marketers whose businesses use generative AI for content creation witnessed increased performance as the main advantage.
Here is a list of the top 9 AI tools with key features to automate and upscale your social media management and content creation. Let's get started!
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Source: Pexels
Top 9 AI Tools for Social Media Management and Content Creation
1. invideo AI
Source: Invideo AI
One of the most effective and straightforward AI video editing tools for producing exceptional quality videos quickly is invideo AI. It has been trained to produce videos for
- TikTok
- Instagram Reels
- YouTube
- YouTube Shorts
Therefore, it's ideal for content producers who want to increase their digital visibility and generate high-quality content.
With invideo, you can manually modify the text, visual media, and soundtrack or edit the video by speaking with the AI directly—a feature that sets this tool apart.
Benefits:
- invideo AI extends a vast collection of photos and videos.
- It has an interface that is easy to use.
- AI video creation quickens up with premade templates.
Drawbacks:
- It is not recommended for connections with limited bandwidth.
2. Hootsuite
Source: Hootsuite
Hootsuite is a popular social media management tool that allows you to control every aspect of your profile from a single central control panel.
It is widely used to manage social media marketing initiatives like planning posts and tracking analytics. It also provides tools for teamwork, community monitoring, and social media assessment, making it easy to maintain or even start an online business.
You can track mentions of your company, services, and competitors with Hootsuite's AI-powered live tracking and social listening features to stay updated and take appropriate action.
With the tool's crisis management features—such as automated alerts and prepared responses—you can handle unforeseen circumstances and social media surges with ease.
Benefits:
- Posts are uncapped for all plans.
- Posts can be scheduled and published straight from Hootsuite.
Drawbacks:
- Plans for professionals and teams don't have sophisticated messaging or customer support features.
3. Sprout Social
Source: Sprout Social
If you're running an e-commerce store, staying up-to-date with your products daily and sharing updates about new products on social media can be challenging.
In such cases, you can hire expert e-commerce developers to help integrate Sprout Social.
With this tool, you can easily manage your social media presence while running your online store. Sprout Social is widely used by businesses to organize social media marketing initiatives. Some of the top-rated services it provides are
- Plan posts
- Keep track of mentions
- Analyze metrics
- Interact with your followers on multiple social media networks
Sprout Social employs automation and artificial intelligence to help organizations handle their social media accounts more efficiently. Emotion and textual analysis are two skills that can be used to spot indications of trends in social media conversations.
With its OpenAI integration, manual tasks can be automated, freeing up teams to concentrate on high-impact projects that require manual decision-making.
One notable characteristic of Sprout Social is its powerful performance analytics feature. It gives you comprehensive insights into how well your social media campaigns are performing, enabling you to monitor involvement and outcomes.
Benefits:
- It comes with robust monitoring and analysis of key performance metrics.
- Sprout Social has consolidated the inbox for social media.
Drawbacks:
- It has very limited support.
4. Buffer
Source: Buffer
Buffer is a comprehensive social media management tool that prioritizes user-friendliness. Its user interface is simple and easily designed for individuals without experience in managing social media.
The AI capabilities of Buffer examine posting schedules to recommend the best times for maximizing engagement. With Buffer, users can easily establish approval flows and authorizations to work together on marketing projects.
Benefits:
- Customer support is available around the clock.
- You can monitor as well as modify content for several social media platforms using a single dashboard.
Drawbacks:
- Buffer offers various pricing plans. However, if you want to manage several social media profiles, the expenses can add up.
5. Jasper AI
Source: Jasper AI
If you're looking for an advanced tool to make AI-assisted social media posts, Jasper AI is a good choice. It generates textual content like blogs and articles using natural language processing.
Jasper AI's social media tools, developed by an AI development company, enable you to generate materials for marketing campaigns. They can also seamlessly repurpose content and create captions.
More than fifty templates are available from Jasper AI for a range of tasks, such as crafting captivating stories and blog entries. This tool uses an AI chatbot for casual interface question-answering.
Benefits:
- It offers a seamless user interface.
- Provides an extension for Chrome and Edge for simpler use.
Drawbacks:
- The caliber of the prompt significantly influences outcomes.
6. Later
Source: Later
Later AI tool plans the scheduling of your content by integrating a drag-and-drop interface for an intuitive content calendar. Its AI-enhanced features provide intelligent hashtag recommendations to ensure high-end content visibility.
The platform also offers tools for improving LinkedIn introductions, data analysis, and caption creation. Subsequently, users can specify the kind of their Instagram post, and the tool will use artificial intelligence to generate potential caption ideas.
Additionally, the 'Best Time to Post' function from Later provides users with suggestions for the ideal publishing timescale.
Benefits:
- Easily transcribes your audio and video files
- Repurposes old posts to create compelling content
- Later comes with integrated AI instruments
Drawbacks:
- The mobile application for Later has some limitations.
7. AdCreative AI
Source: AdCreative AI
AdCreative is an AI-powered application that facilitates the creation of social media and commercial creatives. You have the option to download these creatives or post them straight to your social media networks.
Additionally, this tool can produce social media posts and stories for any significant network.
Ad Creative also displays Key performance indicators (KPIs) such as rate of conversion and click-through rates. Your social media behavior will teach the tool to deliver more precise results every time.
Benefits:
- Uses a small amount of textual input and produces excellent creatives.
- It is capable of creating numerous ad templates by adding your brand's colors.
Drawbacks:
- Some of the ad designs may appear generic.
8. Canva
Source: Canva
Canva is an online graphic design tool popular for generating different types of unique visual content for posters, brochures, social media posts, and more. It provides users with:
- Easy-to-use interface
- Large selection of visual components
- Customization choices
- Ready-to-use templates
Moreover, Canva provides templates for a wide range of social media platforms, such as Facebook, Instagram, X, and Pinterest. These templates allow you to quickly generate posts, stories, cover pictures, and advertisements for your online profiles.
Canva offers AI solutions integrated into its platform, empowering users to streamline the design process and create captivating visuals without any difficulty.
Canva's social media templates are a win-win when it comes to creating professional posts. They ensure that your content complies with each system's unique dimension and layout specifications.
Besides, with the help of Canva's library of photos, icons, styles, and other creative elements, you can create personalized social media illustrations.
Benefits:
- Users do not require any prior design expertise.
- It offers great value in terms of both the free and paid versions.
Drawbacks:
- Its features may be a little limited for users with intricate design specifications.
9. Freepik
Freepik is an online design platform that enables users of all backgrounds to generate visual content for both personal and professional use. Features include:
- An inviting and easy-to-use interface
- A constantly growing library of stock design elements
- Editable templates
- AI Image Generator
- A variety of AI powered editing tools
Combining a vast library of stock images, vector designs, and icons with AI-powered content creation tools, users of all skill levels can create stunning visual aids for their websites, social media accounts, or personal projects without the cost of hiring a designer.
Its flagship AI Image Generator is a pioneering tool that interprets provided descriptive prompts into hyper-realistic images and digital art in seconds. Perfect for catching the attention of your audience.
Benefits:
- Empowers novice and experienced users to create quality designs efficiently.
- An alternative to expensive industry-standard software.
Drawbacks:
- To get the most out of its features, you need to pay a monthly subscription.
Key Takeaway
Source: Pexels
It takes a lot of time to compose original content and come up with ideas for each platform, which leaves little room for social media strategy and interaction.
However, the whole point of having these channels is negated if content isn't shared consistently. There are some other tools including Devi AI, an AI assistant that lets you monitor keywords in social media, auto-generate, and schedule social posts using AI.
These above-mentioned AI tools are reliable social media management and content creation platforms equipped with a suite of AI-powered functions to assist you in creating and repurposing content. Give them a try and see what works best for you!
Author Bio
Austin Davis is a skilled content writer with 5 years of experience specializing in creating digital marketing content. With a passion for storytelling, Austin has developed a reputation for crafting engaging and effective content that resonates with target audiences and drives business results.
