7 Ways to Boost Mobile Conversions


Published: | By Syed Balkhi

The stats are here, and mobile platforms can’t be ignored anymore. 

There are 5.31 billion unique mobile users and 4.95 billion internet users in 2021. What’s more, 62.5% of the total population of active internet users access it from their mobile phones.

Source: Hootsuite

There are also significant trends when looking at eCommerce figures from mobile devices.

  • 70% of traffic for online purchases comes from mobile devices
  • 55% of revenue comes from mobile devices, while desktop revenue still forms the primary platform for purchases. 

Source: Wolfgang Digital

Your mobile site can be a gamechanger for your business. It’s essential to make your mobile site easy to use and mobile responsive. 

There is very likely an audience out there interested in your business, but they won’t hang around if your mobile site isn’t up to par. 

You can get more traffic and more conversions on your mobile site by making it user-friendly. With effective strategies in place, you can get visitors to your site and engage with them. Here are seven ways you can boost conversions on your mobile site.

  1. Add live chat on your mobile site.

Although mobile phones are convenient, getting information from sites can be challenging. Mobile screens have limited space, and entering data is usually error-prone.

So, when visitors want to contact you, it’s best to minimize the discomfort they experience. Usually, when a visitor wants to get in touch, they can send an email, fill out a form or call you. 

However, they don’t know when to expect a reply to their emails. It’s uncertain whether the email will satisfy their query. Follow-up questions and answers take even more time. It’s no surprise that users aren’t engaging with businesses very much.

Phone calls can also be challenging. Copying and dialing the number, having to wait and listen to a recorded message, or being put on hold can be annoying. 

You can make things easier for your users by adding live chat to your mobile site. Live chat is faster than email and phone calls. Your users can ask follow-up questions. There’s also barely any waiting involved. 

Providing critical information right away can sway the decision to buy. Adding a personal and human touch to your communication with customers can build a sense of security. Customers know that they can reach out to you and that you’re going to listen and help them.

An example of a mobile live chat option on the PushEngage website

Look for the best live chat software for your mobile site and increase your conversion rates.

  1. Use mobile pop-ups on your site.

Pop-ups work really well to create conversions on websites. They help you get your users’ attention. You can use pop-ups to offer users discounts and coupons. They are great for increasing the number of subscribers on your blog site.

Using mobile pop-ups will also help increase conversions. You can do this with a tool like OptinMonster, which lets you create mobile responsive pop-ups. It enables you to automate when the pop-up appears based on time delay triggers, location parameters, and more. You can even create an exit-intent pop-up to get emails just before people leave. 

You can use pop-ups to capture users’ information just before they leave. By offering them the chance to get valuable information, you will get them to give you their email. 

You can use pop-ups as lead magnets. This is where you give something of value to mobile site visitors for free. It can be an ebook, a checklist, a guide, a cheatsheet, and many other things. Just make sure that it’s relevant and helpful. A lead magnet will give them the free item when users sign up with their email.

Pop-ups are great for creating an email list. This is important because email marketing remains the most effective way to drive conversions. Use pop-ups on your mobile site to support your different activities like registrations and list building.

  1. Re-evaluate your pricing strategy

For a buyer, the price of a product is a crucial piece of information. Their decision to buy from your business can depend entirely on your pricing strategy.

It can be the difference between whether your business grows or remains stagnant. Creating a good pricing strategy can help you get mobile conversions. 

Here are some pricing strategies for you to consider:

  • Be open and list your prices clearly on your website. Asking them to contact your business personally for price information creates more steps. It also creates a delay that can put users off. Users want to know what the price of a service or product is right away. Make sure you state it plainly on your mobile site to give them all the information they need.
  • Use a psychological strategy like anchoring to guide people to buy. People’ anchor’ their perception of a product’s value based on the first price they see. When you present an expensive option first, the next option seems more reasonable in comparison. This creates a favorable impression which can lead to sales.
  • Highlight the most helpful plan. You can design the different pricing packages to highlight the most popular plan. This makes it easier for users to decide which one is the most useful option for them.
  • Use logos that indicate payment security, money-back guarantee, and other information. This tells users that buying from your business is safe and secure.

This example from WP Simple Pay hits plenty of marks. It highlights its best plan in the center uses a trust badge below the pricing table, offers a risk-free guarantee, and includes the creator’s signature to assure readers of safety and integrity. 

Using good pricing strategies on mobile plays a vital role in driving conversions. Make it easy for users to choose a package without weighing too many options. Clear information about your pricing packages and how you present them will powerfully affect your sales. 

You can also use membership site software so that when people sign up for a specific pricing package, they’re able to access content for that level only. This creates value for your content and protects it as well. 

  1. Use social proof to get trust.

Using social proof on your mobile site is a powerful way to drive conversions.

What impression do you get when you see a long queue outside a cafe? Even if you’ve never been there before, you’re quite positive that it serves great food. You’re even likely to get in line.

Social proof shows people that your business and product are validated by other buyers and active users on the site. People are far more likely to buy from you when they see that other people are buying too. 

There are many ways to show social proof. You can display product reviews and ratings. Another way is to showcase testimonials from clients. You can also use a social proof app to automatically display notifications to users on your mobile site.

A useful tool to create social proof notifications on your mobile site is TrustPulse. It shows users a tiny notification in the corner of the screen. It displays purchases that are taking place in real-time. It can also notify users about the best-selling product at the moment.

Featuring a best-selling product can indicate scarcity as the product is fast-moving. It also creates a sense of urgency and users may feel compelled to buy.

Using a social proof tool is a very effective way to automate social proof notifications on your mobile site.

Another way to create social proof is to display the certificates and badges that are relevant to your industry. You can also display logos of payment merchants to show that your site is secure.

  1. Improve your mobile site speed

Most mobile pages take about 15 seconds to load, but 53% of site visits leave a page if it takes longer than 3 seconds to load. Even though more than half of all web traffic comes from mobile, mobile sites are well below desktop sites when it comes to conversions. This strongly indicates that faster loading mobile sites will lead to more mobile conversions. 

Source: Think with Google

Mobile sites that load in 5 seconds or less generate 2x the revenue from mobile ads than those which take longer. This makes it evident that your mobile site has to load quickly to create conversions. 

So what can you do to improve website speed? Let’s take a look at what you can do:

  • Compress images and text on your site
  • Reduce the ‘weight’ or size of your mobile pages. Google suggests that the smaller the size, the better, with the best size being less than 500KB.
  • Reduce the number of server requests. Run diagnostics to understand which files use up the most bytes. Your ad setup or analytics can also contribute to lower site speeds. 

It is also helpful to use a tool to measure your mobile site performance. You can use Google’s Think with Google tool to get a mobile site speed report.

  1. Improve Navigation

Without good navigation, users can get frustrated and lost on your mobile site. It’s important to reduce anything that forces users to carry out more steps than necessary.

Having a mobile site that is easy to navigate will impact your conversion rates. Good mobile navigation delivers a great user experience. It certainly impacts the conversion rate on mobile sites. Here are some mobile navigation best practices:

  • Make your navigation touch-friendly. It is not possible to select items on mobile screens with the precision of a mouse pointer on a desktop. Google suggests a touch target size of around 48 pixels. Any smaller users are likely to leave in frustration. 
  • Use contrast colors and fonts thoughtfully. You can make your navigation stand out with contrasting colors for text and the background. Always ensure that you’re using mobile-friendly fonts that make text easy to read. Avoid using elaborate and cursive-style fonts.
  • Prioritize your content. Even though you may have more pages, it’s important to feature between four to eight pages in your mobile site navigation menu. Select the most popular and important pages on your website and have them in the navigation menu.
  • Create a great search bar. Users should be able to use the search bar to explore different pages and categories easily. Using the search bar to assist navigation is helpful when it’s not possible to prioritize multiple pages on a mobile screen.
  1. Focus on Mobile SEO

Improving your mobile site SEO is a sure way to create conversions. Google now carries out mobile-first indexing. This means that it will first crawl your mobile site and then your desktop site. It’s evident that a good mobile site is important for SEO.

Your mobile site can impact your business’s online visibility. This is why it’s important to have a mobile site and to make sure that it has a mobile-friendly and responsive theme. 

Ensure that you have good navigation in place and that you have the same content on your desktop site and the mobile site. Also, use relevant keywords in your content title and body. 

Another way to improve your SEO is to link to credible and authoritative sources. You can also do internal linking, i.e., linking to different pages on your own site. This helps search engines index your site.

If you’re using WordPress as your site platform, you can improve your WordPress SEO with plugins. There are many tools and techniques you can use to get your site to rank higher. 

Mobile sites are the next frontier of digital marketing.

More than half of all online traffic comes from mobile phones. Not only that, but Google has made it plain and clear that it prioritizes mobile-friendly websites and mobile SEO efforts.

  Image Source

With just a few changes to your mobile site, you can make it convenient for users to get information. You can also drive up sales by increasing your site speed and making the shopping process user-friendly. There is a lot of potential for your business to grow. Take advantage of the increasing number of mobile users to bring in more conversions. 

 

 


Author Bio: Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

Share this Article:

0 Comments