Because e-commerce transactions are made online, the purchase process requires a near immediate response to buyer demands.
*Updated 8/5/2024
eCommerce store owners can also reduce costs since they don't have to deal with handling and storing physical goods.
However, like any other business, the success of eCommerce stores will always come down to sales of their ecommerce products. If you're a business owner, you know that you can't make money without sales.
That's why it's essential to use the best sales strategies possible.
7 Best eCommerce Techniques to Boost Sales
- Have a Mobile-Friendly Website
- Run Effective A/B Tests
- Invest in SEO
- Build Brand Trust
- Incorporate Video Marketing
- Provide an Omni-Channel Experience
- Remember Written Content
Custom image created in Canva
1. Have a Mobile-Friendly Website
In today's world, it's essential to have a mobile-friendly website. More and more people are using their phones and tablets to access the internet.
According to GlobalStats, mobile has over 55 percent of the market, while desktop devices take up less than 50 percent. Therefore, you could lose a considerable number of leads by not optimizing your website for mobile.
A mobile-friendly website is easy to navigate and can be viewable on any device. This means that when someone is looking at your website on a phone or tablet, they'll be able to see it clearly and navigate it easily.
According to Phi Dang, director of Sidepost, a home service company in Australia,
"If you're not mobile-friendly, you're simply ignoring a large part of your customer base. Furthermore, Google's algorithms have rewarded mobile-friendly websites, so it's not just about providing a better user experience. It's also about improving your website ranking."
2. Run Effective A/B Tests
Image Source: Canva
A/B tests are essential tools businesses use to improve their products and services.
In a nutshell, A/B tests involve showing two different versions of a product or service (Version A and Version B) to customers at random, then measuring which version performs better.
Metrics to analyze could include conversion rate, click-through rate, or any other metric.
This testing method is crucial for entrepreneurs that want to optimize their website or app for conversions. By running A/B tests, companies can see which version of their product is more effective in achieving their desired outcome.
These tests can be run on anything from the color of a button to the layout of a landing page, and results can be used to make informed decisions about improving the product.
Top UK storage unit company, Henfield Storage says that
"A/B testing is a practical and scientific way to improve your conversion rate by understanding what works best for your audience."
When combined with close monitoring of your metrics such as web traffic, conversion rate, and engagement, A/B testing can help you fine-tune your product to better serve your users.
3. Invest in SEO
Image Source: Canva
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website on search engines. Its goal is to attract more visitors to a site by increasing its position in search engine query results.
SEO can be achieved through various techniques, including creating high-quality content to earn authoritative backlinks, optimizing your site to match search user intent and using keyword-rich titles and descriptions.
When you invest in SEO, you're essentially increasing your chances of being found by potential customers using search engines.
While SEO is often seen as a long-term investment, it’s often the main driving force to improve a website’s traffic and visibility. When done correctly, it can help your business reach new customers, generate leads, and increase sales.
4. Build Brand Trust
Building brand trust is necessary for businesses that want to create a lasting relationship with their customers. Here are a few key things that you can do to build brand trust:
- Focus on storytelling. Stories are more memorable than facts, so include this wherever possible.
- Be consistent in your messaging and design. Customers will start to recognize and remember your brand when they see a consistent message and design across all of your channels, which will help build brand trust over time.
- Be transparent about who you are and what you do. Customers need to know that they can trust you with their personal information. Be sure to have a firm privacy policy and make it easy for customers to find and understand.
- Don't make promises that you can't keep. If you over-promise and under-deliver, customers will lose faith in your brand. Be realistic about what you can achieve, and always deliver on your promises.
- Respond quickly and effectively to customer inquiries and complaints. If customers reach out to you with questions or concerns, respond promptly and resolve the issue to the best of your ability. Showing that you care about your customer's experiences will help build brand trust.
5. Incorporate Video Marketing
We've all been there before. You scroll through your feed, stopping on the occasional meme or funny post.
And then you see it: a video that's somewhat entertaining that 's been posted by a brand. You think to yourself, "Why am I watching this?"
It's called video marketing, and it's effective. Video marketing is a type of content marketing that involves creating and sharing videos online.
Unlike other forms of content, videos encourage people to use more senses such as sight and hearing. Moreover, videos can be personalized, which can help you create an intimate connection with your customers.
One platform that successfully leverages videos is TikTok. According to Hubspot's 2023 Social Media Trends Report, TikTok will take over social media and leave other platforms to adapt.
If you want to boost your store's sales this year, consider getting into TikTok and making more video content.
6. Provide an Omni-Channel Experience
As more and more businesses leverage the online space, it's becoming increasingly important to provide an omnichannel experience.
An omnichannel business offers a seamless customer experience across all channels, including in-person, online, and mobile. One of the main benefits of an omnichannel experience is that it allows businesses to meet customers where they are.
In today's world, customers interact with brands across multiple channels, expecting a consistent experience no matter what channel they're using.
Another benefit of an omnichannel experience is that it can help businesses increase sales. Customers with a positive omnichannel experience are more likely to purchase from a business again.
In addition, omnichannel customers spend more per transaction than single-channel customers.
7. Remember Written Content!
While videos certainly have their place, don't discount the written word just yet. After all, not everyone likes to watch videos, and some people prefer to read, especially when the topic is complex.
When it comes to eCommerce, product descriptions are key. A good product description will do more than just list the features of your product.
It will also tell a story and give customers a sense of what it's like to use your product. This is why many eCommerce stores employ copywriters to help them write compelling product descriptions.
Try Shift4Shop to launch your eCommerce business today.
Final Thoughts
In a constantly changing world, it can be hard to keep up. Building and growing an eCommerce store is challenging but not impossible.
Different businesses require different strategies, but by following these techniques, you're sure to boost your sales next year.
Author Bio
Rachel Ann Tee-Melegrito lives in Metro Manila, Philippines, with her husband, daughter, and miniature schnauzer. She is a freelance content writer, a licensed occupational therapist, and a former university instructor. She would love to read nonfiction books while sipping coffee if her daughter would allow it.
