If you’ve ever tried to buy backlinks, you already know how chaotic the whole market feels. One platform promises authority, another swears it has real traffic, and somehow, you’re still not sure which links will actually help your rankings.
It’s frustrating, a bit risky, and honestly, you deserve clearer answers than that.
So, we are here to clear the fog. In this article, you’ll see a grounded review of the most reliable backlink marketplaces for 2026. We have compiled the ones that demonstrate real traffic and consistent results across various niches.
Our list includes proven services that have an excellent reputation and, when used correctly, will help you achieve your marketing goals. Let’s come to the point!
In this article:
- Best Backlink Marketplaces at a Glance
- Best Backlink Marketplaces: In-Depth Reviews
- Collaborator
- Bazoom
- Linksman
- Presswhizz
- Link Publishers
- WhitePress
- What Are the Best Backlink Marketplaces? Our Verdict
How to Choose the Best Backlink Marketplace
You want a marketplace that actually helps your SEO. It shouldn’t hide half of its data or leave you guessing.
Sometimes, we stumble upon well-polished platforms at first glance. However, once we attempted to select a site, we discovered locked catalogs or publishers with almost no actual traffic. Of course, that’s a red flag.
Below, we would like to share our vision of the criteria you should consider when choosing a marketplace to avoid various problems.
- Open access to publishers. You should see real domains before you pay.
- Verified metrics. Traffic, DR, and visibility from trusted tools like Ahrefs, Moz, or GSC.
- Safe payment flow. Funds stay protected until the link appears. A fair refund or replacement option is a must.
- Clear placement tracking. Simple status updates, realistic deadlines, and the option to connect with tools or APIs if you manage volume.
- Right niche and region match. A good marketplace has sites that fit your topic and target country, not random domains with zero relevance.
Clear data and open catalogs remove guesswork. Solid payment protection saves you from headaches when something doesn’t go as planned.
With this checklist, you stay in control of your budget and choose platforms that actually support your SEO instead of putting it at risk.
Best Backlink Marketplaces at a Glance
Best Backlink Marketplaces: In-Depth Reviews
Before you choose where to buy backlinks, it helps to see what each marketplace actually offers and who it suits. Some platforms focus on transparency and real metrics, others on scale or niche coverage.
Below you’ll find a clear, honest look at every service, so you can decide which one fits your goals and your budget.
Collaborator
Best for: Transparent, verified backlinks with real traffic, open publisher lists, and a safe payment flow.
Collaborator is a backlink and PR marketplace featuring a vast catalog of genuine websites and Telegram channels.
You see every domain upfront, along with Ahrefs data, traffic trends, prices, and placement rules. There’s nothing hidden, nothing vague.
Key features:
- Over 38,000 websites and 3,000+ Telegram channels.
- Open domain access with Ahrefs-verified metrics.
- 40+ catalog filters for niche, traffic, language, pricing, and placement speed.
- Direct messaging with publishers.
- Safe payments and guaranteed replacements.
Pros
- Full transparency.
- A big choice of niches and regions.
- Clear deadlines and fast placements.
- Many exclusive publishers.
Cons
- Top sites sell out quickly.
- Some niches have fewer ultra-premium options.
Who is it for
Agencies and SEO teams that want verifiable backlinks without blind-pay systems.
Pricing
Pay per placement. Prices vary by site quality, traffic, and niche.
Reviews
Most users highlight honest metrics and stable results across different campaigns.
Verdict
Collaborator offers transparency and real traffic data.
Bazoom
Best for: Local European and Scandinavian backlinks with clear niche categories.
Bazoom is a regionally focused backlink marketplace with strong coverage in the Scandinavian and broader European markets. This is a great option for marketers who want reliable local publishers.
Key features:
- Local EU and Nordic publishers.
- Niche-based catalog for easier targeting.
- Simple order flow.
- Traffic and domain filters.
- Clear publication rules for most sites.
Pros
- Strong regional relevance.
- Good mix of mid-tier and niche publishers.
Cons
- Smaller catalog than global platforms.
- Limited high-DR sites outside core regions.
Who is it for
Teams targeting Denmark, Sweden, Norway, or nearby European countries.
Pricing
Mid-range. Costs vary by niche and country.
Reviews
Users often report positive experiences with regional placements, particularly for local SEO campaigns.
Verdict
Bazoom is a strong choice for Scandinavian outreach, though it doesn’t match the scale of larger international marketplaces.
Linksman
Best for: Manually reviewed domains for teams that want cleaner, higher-quality options without overwhelming catalogs.
Here we have a curated backlink marketplace built around manually checked publishers. Instead of thousands of random blogs, the platform delivers vetted domains with clear metrics and niche relevance.
Key features:
- Curated catalog.
- Clear SEO metrics.
- Simple and minimalistic interface.
- Niche and region-based filtering.
- Direct placement management.
Pros
- A clear domain list without low-quality noise.
- Easier to navigate than large marketplaces.
Cons
- Limited catalog size.
- Fewer premium placements in competitive niches.
Who is it for
Marketers who prefer a smaller but more controlled selection of publishers.
Pricing
Mid-range. Prices depend on domain quality and niche, with fewer ultra-budget options compared to large-scale platforms.
Reviews
Users appreciate the curated feel of the platform, though some wish for a larger publisher selection.
Verdict
Linksman is a good fit if you want a compact, vetted catalog, but it can’t match the breadth and flexibility of more established marketplaces.
Presswhizz
Best for: PR-style placements and branded visibility across US and UK media sites.
It is a PR-focused marketplace that connects you with online media outlets rather than typical blogs. Presswhizz is designed for brands seeking news-style coverage and enhanced editorial trust signals.
Key features:
- Access to niche media and news platforms.
- Editorial-style placements with brand mentions.
- Option to include content support.
- Filters for niche, region, and publication type.
- Manual publisher curation.
Pros
- Stronger editorial feel compared to standard guest posts.
- Good US/UK coverage.
Cons
- Delivery can be slower.
- Fewer low-cost options.
Who is it for
Teams that want PR-like exposure, brand mentions, and authority reinforcement.
Pricing
Typically, a mid to high range.
Reviews
Users appreciate the quality of placements but note that turnaround times vary.
Verdict
Presswhizz stands out when you need PR-style credibility, though it’s less flexible for fast or budget-friendly link volume.
Link Publishers
Best for: Affordable link placements and straightforward ordering for teams that require a steady monthly volume.
Link Publishers is a budget-friendly backlink marketplace with a large catalog of blogs. The platform is especially strong in India, the US, and the UK.
Key features:
- Large blog directory across multiple niches.
- DA/DR filters for quick sorting.
- Fast placement speed.
- Built-in content writing if needed.
- Simple, beginner-friendly dashboard.
Pros
- Very affordable options.
- Good for scaling link quantity.
Cons
- Site quality varies a lot.
- Limited high-authority choices.
Who is it for
Marketers or small agencies that need consistent and cost-effective links.
Pricing
Budget-oriented. Most placements fall on the lower end of the market, with add-ons like content writing priced separately.
Reviews
Users appreciate the platform for its low prices, though many note that quality varies widely by site.
Verdict
Link Publishers is a solid pick when you need volume, but it can’t compete with more transparent, data-driven marketplaces.
WhitePress
Best for: Multilingual outreach and access to a massive catalog of European publishers.
WhitePress is a large international content and backlink marketplace with a strong presence across European countries.
It’s built for teams that want wide regional coverage, local-language sites, and an automated workflow for both content and publication.
Key features:
- A vast, multilingual catalog featuring sites from dozens of countries.
- Automated ordering system for content and publication.
- Niche and region-specific filters.
- Performance insights and traffic estimates.
- Options for local-language article creation.
Pros
- Excellent coverage in European markets.
- Smooth workflow for bulk content.
Cons
- Quality varies across publishers.
- Some listings lack deep metric transparency.
Who is it for
Brands and agencies expanding into EU markets.
Pricing
Affordable options exist, but top-tier EU sites can be significantly more expensive.
Reviews
Most users value the extensive catalog and automation features. Some mention inconsistent site quality across regions.
Verdict
WhitePress works best when you need broad international coverage.
What Are the Best Backlink Marketplaces? Our Verdict
After comparing all platforms, one thing becomes obvious.
Every marketplace has its own focus, and the right choice depends on your niche, budget, and the level of transparency you require.
Our recommendations:
- Collaborator. Best overall transparency and safety.
- WhitePress. Best for multilingual and EU-focused campaigns.
- Presswhizz. Best for PR-style placements.
- Link Publishers. Best for affordable bulk orders.
- Bazoom. Best for Scandinavian and local European outreach.
- Linksman. Best for curated, manually reviewed domain lists
This powerful mix covers most business needs. You can find a marketplace for a small budget or niche campaign. Of course, each platform solves a different problem, so you don’t have the tool to do everything.
Conclusion
Backlink marketplaces make the process easier. That’s true. However, they don’t remove the need for proper checks. A link can appear fine on the surface and still harm your rankings if the site has fake traffic or a questionable history. Take a moment to examine real metrics and relevance.
If you’re unsure where to start, opt for platforms that clearly display everything up front. They save you from unnecessary risks and give you links that actually support your SEO. Once you match your goals with the right marketplace, the whole process becomes calmer, cleaner, and far more predictable.
FAQ
What is a backlink marketplace and how does it work?
A backlink marketplace is a platform where you can browse a catalog of sites, analyze websites, and place an order, whether you're a freelancer, an in-house SEO specialist or an agency.
Is using backlink marketplaces safe?
It can be relatively safe if you choose transparent marketplaces and carefully vet each site, but buying links is still against Google’s guidelines. Focus on relevance, real traffic, and natural placements to reduce risks.
Why do SEOs and businesses use backlink marketplaces instead of outreach or agencies?
Because marketplaces save time: no prospecting, no cold outreach, no endless negotiations. You get faster access to pre-vetted sites, pricing, and more control over volume compared to fully managed agency campaigns.
What risks should you consider before buying backlinks from marketplaces?
The main risks are low-quality or irrelevant sites, fake traffic, and overpaying for links that won’t move the needle. There’s also a chance Google may ignore or devalue manipulative links, so poor choices can waste budget or, in extreme cases, harm your site.
How do you choose the right backlink marketplace step-by-step?
Start by defining your goals, niche, and target regions. Then pick marketplaces with open catalogs, verified SEO metrics, and protected payments, compare prices and reviews, and test them with a small batch of orders before scaling.
