Spring is the transition period between winter and summer where days are getting longer and warmer. It is the perfect time to awaken your customers and get them excited about your products.
Although spring is not the most lucrative time of the year in terms of sales (it does not have big holidays like Halloween or Christmas), you can still capitalize on a few staple holidays: Easter, Earth Day and Mother’s Day.
In this article, we will go over three ways in which you can increase your sales this spring.
Write Timely Blog Content
Just like you do in the holiday season, write blog posts incorporating your products within the new season. Take advantage of the upcoming holidays and see how you can tailor your offers to them.
If you sell craft supplies, consider how they could be used to decorate dyed eggs or create a cool place for Earth Day celebrations.
If you sell accessories or makeup, you could write about different spring-themed looks your customers can create with your products, or compose a list of products that would make a nice gift for Mother’s Day.
Companies that publish blog posts consistently see a steady increase in traffic, which means that even if a user doesn’t buy anything right away, they may subscribe to your email list and be a target to your new marketing and sales opportunities.
Freshen Up Your Social Media
Do a “spring cleaning” of your social media channels by changing your cover photos and color schemes. Spring is the “out with the old, in with the new” time of the season, so get rid of the muted winter colors and bring in the bright spring palettes that feature your store name or new items for sale.
Furthermore, you could also spruce up your social media content plan with posts celebrating big holidays like Easter as well as micro-holidays like Earth Day.
Use hashtags on your posts and encourage your followers to send you pictures of their holiday celebrations. You’ll then be able to share those pictures on your social media pages (with users’ permission, of course) creating a highly beneficial and sought after UGC for your brand.
Run a Spring Sale on Your Website
This is the most effective way to drive sales for your online business. You may have some old inventory left from the winter season, so reduce the price and hold a clearance sale on your website.
Build a sales page complete with convincing ad copy and appealing visuals, include a form for lead collection in the page, and send out a chain of emails to the visitors who have left their emails through your form focusing on strong selling points of your offer.
For better results, consider putting a countdown timer in the sales page and an email countdown in the promotional emails. Both of them evoke FOMO and create a sense of urgency that will encourage your prospective customers to complete a purchase.
Tie your sale to any upcoming spring holiday and customize your sales page accordingly for stronger impact and see sales flowing in. Our new spring-themed popup templates now available in every popup’s POWR editor will certainly help you with that.
Conclusion
Spring isn’t what comes to mind when thinking of the time of the year when businesses generate the most sales. A rather slow period in terms of sales, spring nevertheless presents a nice opportunity to switch gears, get your customers prepared for the summer, and make some sales along the way.
Create content with spring holidays in mind, freshen up your social media pages with the updated brand images, and hold a spring sale on your website. By following these methods, you’ll be able to come up with a solid marketing strategy for spring and pull in some revenue.
Happy selling! ⚘
