If you’ve ever tried to run an ecommerce business at scale, you’ve probably encountered time management issues. Setting up a store, handling products, and everything in between can seem endless. It’s nearly impossible for a single person to handle all of the nuances surrounding the procedure of building an e-commerce platform.
Today, we’ll examine why a mobile app is important for your e-commerce site and how you can create a free e-commerce app.
Most Used Apps in eCommerce
- Shopify Mobile
- Google Analytics
- WordPress
- POWR Suite
- Hootsuite
"When it comes to e-commerce, the difference between success and failure often comes down to whether you have the right technology. This means not only having a good platform for your website but also using the right tools for marketing, analytics, and managing customer data." - Jason Del Rey, senior correspondent at Recode
Let's go into more detail about each of these popular eCommerce platforms.
1. Shopify Mobile: The simplest way to review inventory changes
Shopify is, by far, one of the most popular e-commerce platforms, and its application enables anyone to get payments, fill orders, adjust inventory, track sales, and create new products.
Furthermore, if there are any disputes or chargebacks, Shopify can streamline the process through its Shopify checkout apps.
2. Google Analytics: Best app for gathering data
If anyone aims to track page views and interactions alongside additional data such as click rates, Google Analytics is one of the best tools for the job.
Used correctly, this data enables anyone to determine which parts of their website and marketing strategy drive the highest conversion rate.
Important Note: Google will be sunsetting Universal Analytics in July 2023, so it's important to know what that means for your business and how you analyze and track traffic to your website moving forward.
3. WordPress: Exceptional for bloggers
A vast majority of online websites are built through the usage of WordPress. WordPress is an open-source software that allows anyone to utilize its content management system (CMS) written in PHP.
This makes it an exceptional tool for anyone who wants to update their website with blog posts, news, promotions, or campaigns.
WordPress is user-friendly and convenient to modify through its plugin-based structure, meaning just about anyone can use it–no matter their experience level.
4. POWR Suite: Best app for building an eCommerce platform
POWR is a platform that aims to be an all-in-one solution that enables anyone to create and manage a platform from a single location.
POWR facilitates many choices, including a form builder, a social feed plugin, countdown timers, a media gallery, PayPal integration, and pop-up functionality.
POWR also features a free e-commerce application with which users can add products to their blog, enable anyone to make online purchases and create a personalized design.
By leveraging its functionality, business owners can get valuable data, drive more sales, and establish a higher level of customer communication to build brand loyalty.
5. Hootsuite: Better social media management
No matter where the e-commerce website is built or hosted, there will come points in time when business owners or managers will want to automate or schedule their posts.
This is where Hootsuite shines, as it allows business owners to see everything surrounding the media feeds of their e-commerce web app.
They can answer questions, respond to comments, and increase their responsiveness to their community. Furthermore, they can create scroll-stopping content, schedule and publish posts easily, and monitor activities and mentions alongside messages, all through a single application.
Why E-Commerce Can Be Difficult For Beginners
Building an online store, sourcing products, making a user interface, marketing to a specific audience, and building traffic—the list of tasks involved in e-commerce can be endless.
However, numerous technologies have been introduced to simplify this procedure and enable business owners to build their e-commerce platforms quickly.
Every entrepreneur must take a critical step when creating an e-commerce store by leveraging pre-built applications.
These can streamline the process tremendously and help you reach your goal. Each business owner also needs to understand whether e-commerce is a web app so they can understand the back end of how e-commerce platforms work.
Choosing the Best App for eCommerce
We have reviewed some of the best applications for beginning or running an e-commerce business. What app you choose will depend on your specific needs and what kind of tool, plugin, or data you need.
Each app brings an enhanced level of utility that will help you accomplish your goals–but for the most streamlined, efficient, and user-friendly design, POWR is the best choice!
