A huge part of running a business is bringing in new leads. Hunting down new prospects can be a full-time job in and of itself. But you know that. That’s probably why you’re here!
However, if you’re a sole proprietor, run a small business, or are in a leadership role, you will likely wear many hats in your organization. And that’s where the true value of lead generation software is apparent.
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Lead generation software can save you a ton of time sourcing new leads. And the best part is that the software itself increases the likelihood that those leads will become paying customers thanks to integrated tools.
In this blog post, we will define lead generation software, give a few examples of the types of software available, and then dive into our list of the top 12 options currently on the market. Let’s get started.
Lead generation tools are software you can use to collect contact information from people interested in your product or service.
You often will collect this contact information on your website through an online form or other lead capture tool. It is a great way to save time and increase productivity, especially since the alternative is managing tons of client information without an organized system.
Anyone who fills it out has qualified as a lead.
The idea here is that the software or tool will be operating in the background of your business with minimal effort from you.
Once set up, it will passively collect contact information from potential leads, and you don’t have to do anything other than follow up with said leads.
It makes it less of a burden for your prospects to contact you. It also ensures that you’re not missing potential leads or letting prospects fall by the wayside when they visit your site because now they have an easy way to contact you.
Now, there are several different types of lead generation software available. We won’t discuss them all here today, but our list does include a sampling of the following tool types:
Other categories of tools you may look into are those designed to manage communication, advertising, and more. Now, onto our list!
Here are 12 examples of lead-generation tools worth checking out.
First on our list is SeedProd, a well-respected website builder for WordPress that offers tools and features for designing landing pages specifically.
With this tool, you can use a drag-and-drop page builder to create and customize attractive landing pages for your website.
It has over 150 different landing page templates, all responsive and mobile-ready. Plus, SeedProd works with all the major email marketing platforms. It’s designed to work with any WordPress theme and can be customized to suit your website's color scheme and branding.
Pricing for SeedProd starts at $39.50 per year for the Basic package. Pricing then goes up to $99.50 per year for the Plus package and $199.50 per year for the Pro package.
Next up is our very own - POWR One. Not only does it contain many lead generation tools, but POWR One can help you manage all of your lower-funnel marketing efforts.
With it, you can create pop-ups, countdown timers, opt-in forms, and much more.
POWR integrates with many different platforms like Stripe, Wix, Wordpress, PayPal, Shopify, Klaviyo, Dropbox, Mailchimp, Zapier, among others.
Having all of your apps in one place also helps with site speed. A critical factor in ranking highly on Google, so improve your lead gen efforts while keeping your site speed high is a win win.
Pricing for POWR depends on which plan you intend to purchase, and on what platform. For example, if you only need a popup, you can create and publish one for free.
POWR One starts as low as $34.99 per month, but there is a yearly discount and a 14-day free trial.
Sendinblue is one of the best email marketing services that make it easy to get in touch and stay in touch with prospects.
It allows you to use the power of email marketing and SMS messages to nurture leads, whether you are a law firm, a SaaS company, or a digital marketing agency.
It also has a drag-and-drop builder for creating emails you can send to segmented user bases. It even includes support for creating segmented and automated campaigns on Facebook and your website through landing pages and opt-in forms.
You can try Sendinblue for free, send out up to 300 emails daily, and chat with one user. However, if you have more complex needs, there’s a Lite plan for $25 per month and a Premium plan for $65 per month.
Another option is TrustPulse, which is a social-proof notification plugin. It works by showing actual activity occurring on your website as it happens.
Little pop-ups tell you when someone’s purchased a product or signed up for a membership; then, it means other site visitors that your product or service is trustworthy and worth investing in.
By displaying this actual activity from real customers, you build trust with prospects, which can help to convert them into customers. TrustPulse offers multiple design options, analytics, no-code setup, and more.
Pricing starts at just $5 per month for the Basic plan. After that, you can expect to pay $10 per month for the Plus plan, $19 per month for the Pro plan, and $39 per month for the Growth plan.
Salesmate stands out as the best B2B lead generation software, specifically designed to streamline your lead generation process and supercharge your sales pipeline.
With its intuitive interface and robust features, Salesmate enables businesses to capture, track, and nurture leads effortlessly. The platform’s automation capabilities ensure that no potential lead slips through the cracks, allowing your sales team to focus on what they do best – closing deals.
Salesmate integrates seamlessly with your existing tools and channels, offering a centralized hub for managing all your lead generation activities.
Whether it's capturing leads from web forms, tracking email engagement, or scoring prospects based on their interactions, Salesmate does it all with precision and ease.
Pricing for Salesmate starts at $23 per month for their Basic plan, $39 per month for the Pro plan,$63 per month for the Business plan, and the Enterprise plan is customizable as per the customer’s requirements..
There’s also a 15-days free trial you can take advantage of.
AeroLeads is another excellent tool to speed up Chrome and generate more leads. You can add it to your browser as a Google Chrome extension and use it to search numerous websites for potential leads.
Once you add a name and a company to your account, this tool will search for email addresses and other associated contact information. Once located, these leads will be added to your email lists automatically.
You can also export this information using a CSV file.
Pricing for AeroLeads starts at $49 per month for their Take Off plan, $149 per month for the Climb plan, and $499 per month for the Cruise plan. There’s also a free trial you can take advantage of.
Lead Forensics is essentially a website visitor tracking tool that helps you track down the contact information of those who’ve visited your website – even if they were anonymous.
It also uses Lead Scoring, making it easier to identify which visitors are valuable leads and which are better left skipping over.
There’s a free trial of Lead Forensics available. However, after that, you’ll need to speak with support to discuss signing up for a premium plan.
HubSpot is considered one of the most powerful customer relationship management (CRM) tools around, and for a good reason: it’s jam-packed with tools.
Its email marketing tools, however, are some of the best and make it simple to create eye-catching email campaigns.
However, where it shines are the analytics and in-depth reporting features provided. And with it, you can automate and segment your email list to thoughtfully appeal to your leads.
By implementing HubSpot, you can further enhance these capabilities, integrating CRM tools to optimize your marketing strategy.
Pricing is free to start, with a good range of tools and features accessible. The complete CRM starts at $45 per month.
Keap is an all-in-one platform that makes tracking all your conversations with customers and leads easier. It acts as a CRM, including lead capture tools like a landing page builder.
Let us use The Patel Firm as an example. They would use Keap to manage leads that come in from their contact form, which is on their homepage.
Keap would automate welcome messages for them while adding the leads’ contact information to their list of leads.
It helps the firm track the status of the lead, follow up with them, book an appointment, and know which stage of the sales funnel they have reached.
You can also use it to “keap” track of ongoing clients or prospect conversations, manage invoices, and you can configure automation to nurture your leads effectively. It even comes with a business phone line and various migration tools for importing data from your email lists.
Pricing for Keap starts at $59 per month (when paid annually) for the Lite plan. The Pro plan is priced at $129 per month, and the Max plan costs $199 per month.
Pardot is a part of the Salesforce suite of tools but deserves its mention here for the sheer value it provides.
It’s a powerful lead generation tool that uses granular segmentation to help ensure you’re always talking to the leads most likely to convert – and not wasting your time on those that won’t.
This tool also helps you to build landing pages, create opt-in forms, and manage your email lists and messaging. Its robust analytics and data reporting tools make it stand out.
To learn about the plan and pricing options for Pardot, you’ll need to reach out to a customer representative. They also provide a guided tour of the platform.
One tool you might have yet to consider is the LinkedIn Sales Navigator.
This tool allows you to conduct advanced searches of the platform’s database to find leads on LinkedIn and connect with the most qualified ones.
With it, you can use LinkedIn InMail Messages, use subscription features like Job Seeker, and review and customize your lead suggestions based on your preferences. It offers a good range of compatibility and integration with other CRM and sales tools.
Pricing for LinkedIn Sales Navigator starts at $79 per month for the Core plan and goes up to $125 per month for the Advanced plan. Those with enterprise-level needs will need to contact the company for a quote.
If you’re looking to boost your call-based leads and increase the money you make online, then CallPage is an excellent tool to try.
How it works is quite simple: a site visitor will input their phone number on your website after pressing a call button, and then they'll get a call back within seconds – directly connected to you.
You can establish various targeting rules, create pop-ups, and review call analytics to see how your calls, pop-ups, and targeting efforts perform.
Pricing for CallPage is free to start with the Basic plan, which covers up to 15 leads. After that, you can expect to pay $159 monthly for the Professional plan and $379 monthly for the Premium plan.
Last on our list is Constant Contact, a time-tested email marketing platform that makes it easy to create email lists, segment them, and send out lead-nurturing messaging.
You can also create stylish emails using their abundance of templates – including some of the best recruiting email templates – review numerous reports for tracking progress, and even use pre-designed emails to boost your results.
There is a free trial for Constant Contact, but after that, you can expect to pay $20 per month for their Email plan or $45 per month for their Email Plus plan.
Capsule CRM is a customer relationship management tool made to help small and medium-sized businesses make it easier to talk to customers and make sales. Users can easily handle contacts, keep track of sales, and organize tasks with Capsule CRM, which is known for being simple and effective.
Users can change their sales pipeline to fit their own processes, and the CRM has tools for specific sales analytics that help businesses make smart choices.
Popular tools like Gmail, Outlook, and different accounting software like Xero are all easily integrated with the platform. This makes it more useful by putting all customer information and interactions in one place.
Capsule CRM also has a mobile app for iOS and Android that makes it easy to access and keep working while you're on the go.
Prices for Capsule CRM vary, with a free plan that only includes the most basic CRM features being the most basic. People who use the Professional plan pay $18 a month, and people who use the Teams plan pay $36 a month. For bigger businesses, the Enterprise plan costs $54 per person per month.
Capsule CRM is a well-rounded CRM system that can be used by businesses of all sizes and types. It is easy to use and has a lot of powerful features.
Integrating Interactive Tools for Effective Lead Generation
One of the most effective ways to capture and convert leads is by using interactive content like quizzes, calculators, and assessments. These tools not only engage users but also provide personalized experiences that resonate with your audience.
Platforms like Outgrow.co allow you to easily create lead generation tools, which can be embedded directly into your website or shared via social media. By offering value through interaction, you can significantly improve your lead generation efforts and gather actionable insights about your potential customers.
Lead generation and nurturing leads is a constant work in progress. The primary way to move forward successfully is to always focus on learning and being open to new software, ideas, and platforms.
It could mean trying out a new digital marketing course, trying one of the lead generation tools we discussed today, or tweaking your current strategy.
Let us know which tool works best for you in the comments below.
Freya is an SEO consultant who helps brands scale their organic traffic with content creation and distribution. She is a quoted contributor in several online publications, including Business Insider, Fox Business, Yahoo Finance, and the Huffington Post. She also owns CollectingCents- a personal finance blog that she grew from the ground up.