Rigorous posting on social media does not always mean social media success. What kind of posts attract maximum engagement? What time should you post, and how are your competitors doing it?
*Updated 6/21/2024
Social media analytics tools dig into the metrics and give you crucial data in chats, PDFs, and even slideshows.
Collecting actionable insights from social media analytics tools can help you tailor your social media marketing strategy for maximum ROIs.
Major social media platforms offer analytics from their tools: E.g., Instagram Insights, YouTube Analytics tools (and other YouTube tools), Twitter Analytics, and more.
Especially since there is a broad umbrella of analytics tools that facilitates access, social media is evolving very rapidly, so if you want to stay ahead of your competitors, you should start leveraging data now.
Social Media Analytics Tools - Top 10 List
- Hootsuite
- Social Pilot
- NapoleonCat
- SocialBee
- Social Status
- AgoraPulse
- Sotrender
- Sprout Social
- Quintly
- Rival IQ
- Bonus Social Media Analytics Tools
Third-party social media analytics tools provide more detailed insights and competitor analysis to give you a complete picture of your marketing efforts.
Data-driven marketing is vital in businesses since it enables team members to make decisions based on collected relevant data.
1. Hootsuite: Social Media Scheduling Tool
Hootsuite allows you to analyze the performance of your social media posts on Facebook, Twitter, Instagram, and LinkedIn. It also gives you easy-to-understand reports in one place.
Best for: Social media managers, small-to-medium-sized businesses, and business owners who manage their social media, PR, and marketing teams.
Hootsuite Key Features
- It gives you a complete picture of all your social media efforts in one place (Twitter analytics, Facebook analytics, Pinterest analytics, etc.).
- It provides real-time analysis of your customer demographics and all your social media performance data.
- You can compare results across your social media pages based on clicks, comments, engagement rates, shares, impressions, saves, reach, video views, etc.
- It gives you the best time to post recommendations. Hootsuite Insights uses unique historical performance data and recommends the optimal times for posts based on engagement, impressions, and link clicks.
- You can get competitor reports.
- Since it's a social intelligence tool, you can monitor social media mentions and comments about your brand and avoid any negative PR issues.
Pricing: Starts at $99/month with 30-day free trial
Pros
- Hootsuite supports multiple social media networks such as Twitter, LinkedIn, Facebook, Pinterest, etc.
- It has an all-in-one interface that you can customize to view different networks for quick and easy monitoring.
Cons
- Beginners may find the interface overwhelming.
- Every feature is a charged add-on. E.g., Detailed reports or additional users will attract an extra cost.
2. Social Pilot: Social Media Management and Marketing
Social Pilot is a social media management and marketing tool designed to help businesses and professionals manage multiple social media accounts efficiently.
Best for: Individuals, small teams or agencies.
Pricing: Starts at $30 month with 14-day free trial
Social Pilot Key Features
- Social Media Scheduling: Allows users to schedule posts across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and TikTok.
- Content Calendar: Provides a visual calendar to plan, schedule, and track content.
- Bulk Scheduling: Enables users to upload and schedule multiple posts at once using a CSV file.
- Analytics and Reporting: Offers in-depth analytics and reports to track the performance of social media campaigns.
- Team Collaboration: Supports collaboration with team members, assigning tasks, and managing user roles.
- Client Management: Allows agencies to manage multiple clients' accounts from a single dashboard.
- Content Curation: Helps discover and share relevant content from around the web.
- Social Inbox: Provides a unified inbox for managing messages and comments from various social media platforms.
Pros
- Efficiency: Social Pilot allows users to schedule posts across multiple social media platforms, saving time and ensuring a consistent posting schedule.
- In-Depth Insights: Social Pilot offers detailed analytics and reporting tools that help users track the performance of their social media campaigns.
- Unified Inbox: The social inbox feature helps manage messages and comments from various social media platforms in one place, enhancing team coordination.
Cons
- Customization Limits: Some users may find the customization options for posts and reports to be limited, restricting flexibility in tailoring content and analytics.
- Learning Curve: While the platform offers many features, new users might find the interface slightly complex and may require time to get accustomed to it.
3. Sotrender: Organic and Paid Performance Insights
Sotrender is a tool that can help you measure the performance of your paid and organic social media campaigns and benchmark with your competitors.
It is an excellent tool for analyzing engagement, audience demographics, top-performing content, sentiment, and more. It will also help you generate white-labeled, professional reports within a few minutes.
Sotrender Key Features
- Monitoring the ongoing Twitter, Instagram, Facebook, and YouTube campaigns in real-time.
- Excellent ability to gather and visualize data - the stats from all your social channels will be collected under one roof and presented on various charts.
Pricing: Starts at $59 month with 14-day free trial
Pros
- Professional and extensive reporting
- Even two years of historical data are available.
- Can measure paid social media campaign impact and ROI.
- Great for tracking and analyzing competitors on social media networks.
4. NapoleonCat: Social Media Management and Analytics
NapoleonCat is a top social media management tool with powerful all-in-one analytics and reporting features. It can be integrated with all the main social platforms and also track your competitors’ social activity on social media.
NapoleonCat Key Features
- It helps you spot industry tendencies and creates relevant content for your target audience.
- Helps with team collaborations and has easy approval protocols for swift social media management.
- It combines both analytics and social media management functions.
- Helps with scheduling regular analytics reports.
Pricing: Starts at $117/month with 14-day free trial
Pros
- You can handle multiple social media accounts, delegate tasks, and manage workload approvals.
- You can benchmark your performance against your competitors.
- It helps you measure your ROIs and generate new leads.
Cons
- Users report limited access to historical data.
5. SocialBee: Social Media Management Tool
SocialBee is one of the best social media analytics tools to create, schedule, publish, and get insights into your social media accounts.
If you like to manage all your social media channels in one place, it helps you keep it simple, organized, and easy to track your metrics efficiently.
Best for Solopreneurs, Business Startups, freelancers, and agencies.
SocialBee Key Features
- SocialBee can convert hard-to-read data quickly to visually appealing graphics.
- It's an intuitive platform for all your social media accounts.
- Export your profile's analytics right from your account.
- It lets you easily unfollow non-followers.
Pricing: Starts at $24/month with 14-day free trial
Pros
- It is affordable.
- It gives you in-depth social media analytics.
- Easy to use to analyze content and competitors.
- UI/UX is easy to use and organized.
- Pinterest integration.
Cons
- It has no social listening or monitoring features.
6. Social Status: Top Social Media Analytics and Reporting
Social Status is a comprehensive social media analytics and reporting tool with intuitive tools showing engagement tracking and growth insights.
You can view performance stats from its Facebook, Instagram, LinkedIn, Twitter, and YouTube dashboard. It allows you to view aggregated insights from owned media channels, influencer tracking, competitors, and paid social.
Ideal for: Content creators, ad agencies, and companies with numerous digital marketing projects that need flexible social media reporting.
Social Status Key Features
- Automated engagement monitoring- Reports on the strength of user engagement for each piece of content.
- Instant engagement analysis- You can track your social media growth and real-time user engagement.
- Option for easy competitor tracking.
Pricing: Free plan available
Pros
- It has flexible social media reporting functionality with insights on demographics, audience growth, impressions, etc.
- It can export data to various formats (CSV, PDF, PowerPoint, and Google Slides).
- Great competitor tracking functionality. E.g., You can even compare the performance of similar posts between you and a competitor.
Cons
- The monthly rate may be high for smaller companies.
7. AgoraPulse: Social Media Management, Analytics, and Reporting
AgoraPulse is a social media planning tool with great social listening and reporting functionality.
Its reporting tool lets you quickly compile reports on what's working and gives insights into the best-performing platforms and time.
You can also use it to publish content, create reports, and track conversations about your brand.
Best for: Individuals, social media content creators, businesses, and enterprises.
AgoraPulse Key Features
- It offers social media management and includes a social media analytics tool.
- It has an excellent reporting tool that can show the best content or hashtag, driving more engagement.
- Power reports add-on that allows you to schedule customized reports.
Pricing: Starts at $49/month with 30-day free trial
Pros
- Free 30-day trial available.
- AgoraPulse combines social media management with reporting.
- It has a helpful scheduling and inbox feature that makes regular uploading and managing messages easier.
- Its monitoring tool allows you to monitor what people say about your brand and competitors.
Cons
- User reviews report that the calendar requires improvement to allow the posting of notes on posts and reminders.
8. Sprout Social: Social Media Intelligence and Analytics
Sprout Social is a comprehensive social media intelligence and analytics tool that you can use to track your performance on different platforms.
Its features help you analyze social media performance and engagement or monitor conversations about your company.
Best for: Enterprises, marketing agencies, and small businesses.
Sprout Social Key Features
- It has a detailed social media management tool that gives detailed analytics.
- Smart inbox- This allows you to monitor and engage with inbox messages from Facebook, Twitter, Instagram, and LinkedIn from a unified point of view.
- Team productivity reporting - you can view what your team is working on and the completed tasks.
Pricing: Starts at $199 per user/month with 30-day free trial
Pros
- Simple, user-friendly publishing calendar.
- You can use it to track social media campaigns.
- Advanced social media management with analysis options is useful for social media marketers.
Cons
- Some users find it can be pricy and may consider Sprout Social alternatives.
9. Quintly: Social Media Analytics Tool
Quintly can give you social media analytics from Facebook, TikTok, Twitter, YouTube, blogs, Google+, LinkedIn, Instagram, and Pinterest.
It offers over 350 metrics on social media activity which you can use to validate your social media marketing campaign.
Quintly Key Features
- Competitive benchmarking- helps you discover what content works best for you.
- Custom dashboards created with your preferred metrics.
- Overall metrics allow you to track specific KPIs and analyze the performance across major networks.
- Critical influencer data on the most influential profiles across different platforms.
Pricing: Starts at $490/month with 14-day free trial
Pros
- It provides easy tracking solutions and automated reports from customized dashboards.
- It is easy to use and track social media analytics.
Cons
- Too costly for smaller brands since custom plans are more than $300 a month.
- Data may be broad and general for in-depth analysis.
10. Rival IQ: Social Media Analytics Competitor Analysis
As the name suggests, Rival IQ is a great social media tool for competitor analysis. It also analyzes your social media performance on Facebook, Twitter, Instagram, YouTube, and Pinterest.
Rival IQ Key Features
- It has a strong competitor analysis feature for an effective social media strategy.
- Custom reports on social media audits.
- Social media posts analysis for the best performing post.
Pricing: Starts at $239/month with 14-day free trial
Pros
- It gives you clear comparative information between you and your competitors from various platforms
- It has a diverse reporting feature that has customizable PDFs and slideshows.
Cons
- Small businesses may find it costly.
- Subscription is tier-based. I.e., to add rival companies, you'll have to pay more.
Bonus Social Media Analytics Tools
SocialBu
SocialBu is one of the best social media schedulers on the market right now, with its advanced features and user-friendly interface.
In addition, it is an incredible social media analytics tool that offers an easy interface and great user experience. It enables you to analyze your social media performance precisely and provides reports in a single dashboard.
Best for: Social media managers, small-to-medium-sized businesses, influencers, and business owners who manage their social media, PR, and marketing teams.
Key Features
- Unified Analytics Dashboard: Provides a comprehensive overview of your social media efforts, including analytics for platforms like Twitter, Facebook, Pinterest, and more, all in one place.
- Real-Time Performance Insights: Offers real-time analysis of customer demographics and social media performance data across all your channels.
- Cross-Platform Comparison: Allows comparison of results across social media pages by tracking metrics such as clicks, comments, engagement rates, shares, impressions, saves, reach, and video views.
- Optimal Posting Times: Recommends the best times to post, using historical performance data to optimise engagement, impressions, and link clicks.
- Competitor Analysis: Provides detailed reports on competitors, enabling you to benchmark your performance against theirs.
- Social Monitoring: As a social intelligence tool, it monitors social media mentions and comments about your brand, helping you avoid potential negative PR issues.
Pricing
SocialBu offers a 7-day free trial. The paid plan pricing starts at $19 per month.
Pros
- SocialBu supports multiple social media networks such as Instagram, Twitter, Facebook, etc.
- It features a hassle free all-in-one interface that allows you to monitor multiple networks at a glance easily.
- SocialBu offers a free trial, so you can test it out for yourself to see how beneficial it is.
Plann: Social Media Scheduling
Plann is a comprehensive social media management tool designed to help individuals and businesses streamline their social media strategy.
It offers a wide range of features, including a drag-and-drop calendar for easy content planning and scheduling across multiple platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
Plann provides a media library for storing and organizing visual content, built-in design tools, and a template library for creating professional-looking posts.
Plann Key Features
- Drag-and-Drop Calendar: Organize and schedule posts with ease using a visual calendar.
- Multi-Platform Support: Schedule and post content across Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
- Auto Post: Automatically post scheduled content at optimal times.
- Design Tools: Create eye-catching posts with built-in design tools.
- Hashtag Finder: Discover and save relevant hashtags to boost post reach.
Pricing: Starts at $15/month with 7-day free trial
Pros
- User-Friendly Interface: Plann's intuitive and easy-to-navigate design makes social media management accessible for users of all skill levels.
- Comprehensive Toolset: The platform combines content creation, scheduling, analytics, and reporting features, eliminating the need for multiple tools.
- Affordable Pricing: Plann offers competitive pricing plans, including a free option, making it a cost-effective solution for businesses of all sizes.
Keyhole: Social Media Analytics & Insights
Pricing: Starts at $157.50 billed yearly with 14-day free trial
Keyhole is another remarkable social media analytics tool used by more than 100,000 agencies and brands, like Google, Amazon, Spotify, Ogilvy, etc., for social media analytics.
It is exceptional for tracking campaigns across top social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Keyhole lets you track any profile, keyword, or hashtag in its dashboard. It automatically fetches the usual in-app metrics and advanced insights into any tracker's performance.
Other than that, Keyhole has a dedicated section for just trend analysis. Quickly analyze what trend is worth the hype and your participation, see what posts are trending, and more in one shot using its QuickTrends feature.
All in all, Keyhole is your one-stop for social media marketing, right from scheduling posts to automating generating custom marketing reports.
Whatagraph: Advanced TikTok Dashboard Solution
Whatagraph specializes in helping agencies build compelling and insightful TikTok dashboards. It extracts actionable data from your TikTok campaigns, presenting them in an intuitive and visually engaging format.
Best for: Digital marketing agencies focused on delivering detailed client reports with minimal effort.
Whatagraph Key Features
- Automated collection of key performance indicators to measure campaign success.
- Access to real-time data ensuring up-to-date client reporting.
- A user-friendly dashboard that simplifies complex data analysis.
- Enables seamless integration with other social media platforms for comprehensive reporting.
Pricing: $219/month with free trial and 30-day money back guarantee
Pros
- Saves time by generating automated, visual reports.
- Tailored solutions suitable for agency-level reporting requirements.
Cons
- Pricing may vary based on the customization and extent of the metrics covered.
One More Thing!
Today, social media users spend at least some time on social media platforms daily. Knowing when users are most active gives you an edge. Should you post on every hashtag that is trending?
Social media analytics tools help you by giving you real-time data and insights. Cross-platform social media analytics tools make tracking and aggregating data incredibly easy.
Your specific marketing needs and budget can help you select the ideal tool for your campaign. You'll be able to know what social media insights you need to track and which tool provides ideal analytics features.
Author Bio
Ian David started his career in brick-and-mortar retail management, which quickly included eCommerce and digital marketing as well.
He is an avid reader and self-taught SEO and content marketing expert. He writes for several publications on a variety of digital marketing topics. Recently, his focus has been on using influencer and affiliate marketing to drive more conversions.
