Social Media Channels Marketers Should Give the Most Attention To

Published: | By Mick Essex

Social media has become indispensable for businesses looking to expand their reach and connect with customers. But which platforms matter most?

With millions of users worldwide, platforms like Instagram, Facebook, and TikTok offer unparalleled opportunities for businesses to showcase their products and services. 

If you want to grow your business in 2024, here are the most popular social media platforms you should consider leveraging.



How Does Social Media Work?

At its core, social media operates on the principle of connecting people and facilitating communication. 

Users create profiles, share content, and interact with others through likes, comments, and shares. 

Algorithms then analyze this activity to determine which content to prioritize in users' feeds, making engagement a crucial factor in increasing visibility and reach.

Social media offers businesses a platform to showcase products, share updates, and engage directly with customers. 

Companies can increase brand awareness, drive website traffic, and boost sales by building a strong presence and fostering meaningful connections with their audience.

Instagram: A Visual Wonderland


Source: The Verge

Instagram continues to be one of the most popular social media platforms, particularly for visually-driven fashion, food, and travel businesses. 

With its focus on captivating imagery and short-form video content, Instagram provides an ideal platform for companies to showcase their offerings and engage with their audience.

One key to success on Instagram is garnering engagement through likes, comments, and shares. 

More likes on Instagram boost your post's visibility credibility, and appeal to potential customers. 

To increase your likes on Instagram, create high-quality, visually appealing content that resonates with your target audience.

Facebook: The OG Social Network


Source: Buffer

Despite competition from newer platforms, Facebook remains a powerhouse in social media. 

With over two billion monthly active users, Facebook offers businesses a massive audience to connect with and market to. 

From creating a business page to running targeted advertising campaigns, there are countless ways for companies to leverage Facebook to grow their presence and reach new customers.

Consistency is key to increasing engagement on Facebook. 

Regularly posting relevant, engaging content and interacting with your audience can help foster a sense of community around your brand and encourage users to like, comment on, and share your posts.

TikTok: The Rise of Short-form Video


Source: TechCrunch

TikTok has taken the social media world by storm in recent years with its short-form video content and viral challenges. 

With its young and highly engaged user base, TikTok presents an exciting opportunity for businesses to reach a new audience and showcase their personalities creatively.

On TikTok, the key to success lies in creating authentic, entertaining content that resonates. 

Whether showcasing behind-the-scenes glimpses of your business or participating in trending challenges, finding ways to market to TikTok users can help increase your visibility and attract more followers.

2 Successful Businesses Using Social Media Perfectly

In 2024, numerous businesses have successfully leveraged social media to promote their products and services and achieve impressive results. 

  • Kaleidos Makeup


Source: Kaleidos Makeup Instagram

Kaleidos is a makeup brand that saw a significant increase in sales after launching a viral marketing giveaway campaign on Instagram.

They use eye-catching visuals, engaging captions, and strategic hashtags to captivate their audience and encourage interaction. 

By partnering with influencers and running targeted ads, they are able to reach new customers, grow their Instagram following to more than 323k followers, and generate buzz around their brand.

  • Hungryroot


Source: Hungryroot Facebook

Another success story comes from Hungryroot, a health food delivery brand that uses Facebook to promote its new food items and attract customers. 

Hungryroot has grown its following to over 311k through mouth-watering photos, live videos showcasing demonstrations, and exclusive discounts for followers. 

In Conclusion

In 2024, social media remains essential for businesses looking to grow their presence and connect with customers. 

By leveraging popular platforms like Instagram, Facebook, and TikTok, companies can reach new audiences, showcase their products and services, and foster meaningful customer relationships. 

Whether it's garnering more likes on Instagram or creating viral content on TikTok, there are countless ways for businesses to harness the power of social media to achieve their goals and drive growth in the digital age.

Author Bio:

Hey, it's Mick and I'm the Growth Marketing Manager at POWR. My marketing career spans two decades, primarily in growth marketing in the healthcare space, with stints in broadcast television, social media advertising and copy editing. 

I went to the College of Journalism at the University of Louisiana - Monroe and a storyteller at my core. My wife Elizabeth, son Gavin, and pup Jolene currently call Lafayette, Louisiana home.


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