POWR Brand Assets

Published: | By Emilie Murphy

Why Brand Assets Matter

Having unique brand assets enables a company to be distinctive and stand out in the most crowded of spaces, the internet.

Over time, they allow customers and prospects to connect with your brand right away and without the aid of prior context.

For more insights into managing your brand's digital assets effectively: digital asset management platform.

Our Name

POWR is the company name, and is always in all caps. It is pronounced ‘power’ and should never be written as ‘Powr’, ‘POWr’ or ‘PowR’ etc.

Our Logo

We always pair our company name with the POWR logo. Use the color logo on a light background:


If you’re using the POWR logo on a dark, colored background, use the white version:



The POWR logo is also available as a glyph. A glyph (pronounced GLIHF; from a Greek word meaning carving) is a graphic symbol that provides the appearance of a character.

A glyph can be an alphabetic or numeric font or some other symbol that pictures an encoded character.


If you’re using the POWR glyph on a dark, colored background, use the white version:


Our Brand Colors

POWR blue is our primary brand color. The dark blue is used for text color and accents:



If you'd like to see the full content of all POWR brand assets, you can find them here. We have a full array of complimentary colors and fonts at your disposal.

Please do:

  • Use these high-resolution images and fonts when referencing the POWR brand.

  • Share with others within your company for wider use.

  • Utilize them whenever and wherever you are referencing the POWR brand.

Please don’t:

  • Alter these files in any way.

  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by POWR of your product, service, or business, unless previously agreed upon.

  • Use these graphics as part of your own product, business, or service name.

  • Combine these graphics with any other graphics without written consent from POWR.

Wrap Up

Above is the list of POWR Brand Assets beginning with the name and ending with the do's and don'ts. Give POWR a try to see if we can help you grow your business and achieve your goals.

Anyone can start the naming of their business by taking advantage of this AI name generator's impressive selection of great handpicked names.

Search by industry for instant customized name ideas; or explore unique names based on specific keywords or emotions associated with their brand.

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