POWR Brand Assets


Published: | By Emilie Murphy

Why Brand Assets Matter

Having unique brand assets enables a company to be distinctive and stand out in the most crowded of spaces, the internet. Over time, they allow customers and prospects to connect with your brand right away and without the aid of prior context.

Our Name

POWR is the company name. It is pronounced ‘power’ and should never be written ‘Powr’, ‘POWr’ or ‘PowR’ etc.


Our Logo

We always pair our company name with the POWR logo. Use the color logo on a light background:

powr-logo-on-light-bg

If you’re using the POWR logo on a dark, colored background, use the white version:

powr-logo-on-dark-bg

 

The POWR logo is also available as a glyph. A glyph (pronounced GLIHF; from a Greek word meaning carving) is a graphic symbol that provides the appearance of a character. A glyph can be an alphabetic or numeric font or some other symbol that pictures an encoded character.

powr-logo-mark-on-light-bg

If you’re using the POWR glyph on a dark, colored background, use the white version:

powr-logo-mark-on-dark-bg


Our Brand Colors

POWR blue is our primary brand color. The dark blue is used for text color and accents:

powr-primary-colors

Download

If you'd like to see the full content of all POWR brand assets, you can find them here. We have a full array of complimentary colors and fonts at your disposal.


Please do:

  • Use these high-resolution images and fonts when referencing the POWR brand.

  • Share with others within your company for wider use.

  • Utilize them whenever and wherever you are referencing the POWR brand.

Please don’t:

  • Alter these files in any way.

  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by POWR of your product, service, or business, unless previously agreed upon.

  • Use these graphics as part of your own product, business, or service name.

  • Combine these graphics with any other graphics without written consent from POWR.

 

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