Image editing plays a significant role in eCommerce as it enhances the visual aspects of the brand. It strengthens the quality of the images of your products or subjects and provides a flawless look to them.
With image editing, you can easily remove unwanted objects and elements that may ruin your photo.
As eCommerce thrives in the digital world, you must ensure you provide your customers with the perfect image of your brands.
They may not be able to see your products in person, but seeing them on the internet with a spotless look could influence their purchase decisions.
81% of consumers research before buying something online (Oberlo, 2022).
It is one of the main reasons why people shop online instead of in-store. Hence, it is best that you have high-quality product images.
With this, investing in quality image editing services is essential to get the best results for your business.
This article will discuss the importance of high-quality images in eCommerce and the role of professional editing services and introduce you to several tips on choosing the right image editing service for your business.
In this article:
- The Importance of High-Quality Images in eCommerce
- The Role of Professional Image Editing Services in eCommerce
- How to Choose the Right Image Editing Service
The Importance of High-Quality Images in eCommerce
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Customers online always perform research when buying something, and part of that research is checking out the product images.
As they cannot see the product in real life when they decide to purchase, quality images and image editing play a crucial role in influencing their purchase decisions.
Low-resolution images will make your product look bad and can turn off your potential customers. And too much background can distract your consumers so that your actual product is unseen or not noticed.
It is where the importance of high-quality images and photo editing comes in as it reflects your product. If the image is high-resolution and professional-looking, people are more driven to purchase them.
What they see is what they get, so if your product looks good on camera, it is likelier to look good up close and personal.
Visual content influences the mind of the audience.
Businesses use this power to sell, while marketers use this to attract customers.
High-quality images can then positively impact the buying decisions of potential consumers based on observations, intuitive feelings, and subconscious thoughts.
With high-quality images, your potential buyers will more likely think that your eCommerce products are legit and high-quality in person. It gets their attention and makes them interested until they purchase the product.
eCommerce businesses can take advantage of this by availing of image editing services, including photo editing and photo retouching.
The Role of Professional Image Editing Services in eCommerce
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Professional image editing services have several offerings for eCommerce entrepreneurs. It could include Image background editing services like removal.ai that remove the unwanted background from your images.
They also provide color correction, which resolves the color issues in your photos. Photo retouching services will retouch or enhance the quality of your images, ranging from models to objects, by removing unnecessary elements.
Professional image editing services provide countless benefits that will enhance the quality of your visual content and your brand look overall.
Professional and non-professional or DIY product image editing have several differences.
Professional image editing uses the best and most effective tools, whereas non-professional image editing services utilize what is available, which is usually not the best option.
Professional image editing creates more refined, reliable, and flawless results, while non-professional image editing produces amateur results that are less attractive and polished than professional ones.
All in all, professional image editing services are more suitable for businesses as they give the brand a professional look and feel and provide high-quality product images.
How to Choose the Right Image Editing Service
1. Review Portfolio
Examine the service provider's portfolio to assess their quality and style of work.
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Before choosing your final service provider to do your photo editing, you must know their previous work to ensure they deliver the best and most accurate services you need.
You must research and assess the service provider’s portfolio to evaluate their quality and style of work. You must ensure they are polished with their work and can accommodate whatever goals or objectives you have for your projects.
You can review their portfolio by looking at past projects, results, and if they have satisfied their previous clients.
You can do this by asking for a copy of their portfolio by email, checking their website, or simply searching on the Internet to find different sources of information.
Another way to check their portfolio is by looking at how in line their previous works are with the kind of services you need for your business, which brings us to the next tip on choosing the right image editing service.
2. Services Offered
Ensure the company offers editing services such as retouching, resizing, cropping, and color correction.
After reviewing the service provider’s portfolio, you already know their services. Still, you need to do research focusing on their offered services alone.
You must ensure they provide a wide range of image editing services, such as photo retouching, resizing, cropping, and color correction.
These services are vital to have elaborate and high-quality results of the edited image.
You must choose the provider that offers complete services so that you would not need to tap other companies to do other tasks that they cannot.
By looking at the services offered by the company, you already have an idea of what they can and cannot do.
You will learn how they can cater to your needs and if they suit your objectives.
3. Turnaround Time
Look for service providers who deliver finished images promptly and meet your deadlines.
Now that you have reviewed the service provider’s portfolio and learned the type of services they offer, you must know their turnaround time or the duration of how they can provide you with their deliverables.
You must find service providers who deliver finished images promptly and meet your deadlines.
The image editing service provider you choose must be efficient and know your time's value. They must be cautious and provide the utmost significance to your schedule and deliverables.
You must pick the photo editing provider that does the work on time with the highest quality possible.
By looking at their turnaround time, you will get a gist of how they do their work, finish their tasks, and if their quality of work justifies the time spent working on your project.
4. Customer Reviews and Testimonials
Check previous clients' reviews and testimonials to gauge their service's quality.
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Choosing your image editing service provider requires researching customer reviews and testimonials to ensure they deliver high-quality work.
You should check previous clients' feedback to gauge their services' quality.
You can check these reviews by going to their website, asking them for a collated copy of feedback from previous clients, or asking for reviews from their customers yourself.
It is essential to know these details as they come from real people who have experience working with your prospective image editing service provider.
They know how they work first-hand and can attest to the level of quality they can give to your projects.
They know if they can meet your standards and produce high-quality images from their photo retouching and editing services.
Gathering customer reviews and testimonials can prevent you from committing to the wrong service provider. They will lead you to the best choice to cater to your business needs.
Compare prices from different service providers to get the best value for your money.
You should consider pricing when choosing your image editing service provider. You must compare the prices from different service providers to get the best value for your capital or money.
You must know that what you invest for the provider is worth it and will give you the appropriate return.
You should spend your budget on the company that will provide you with the best results, including increased product sales.
To compare prices from different providers, you must create a list of your prospects and include their costs and the pros and cons if you choose them.
You have to consider the range of the services they can offer you and if they align with their cost.
Choosing the best possible photo editing service provider entails that you have evaluated all the pricing conditions about their quality of work and range of services.
Performing this step will allow for an efficient use of your project's budget.
6. Customer Support
Look for a company that offers good customer support, answering queries quickly and efficiently.
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The next thing you should consider is to find an image editing service provider that offers good customer support, like answering queries quickly and efficiently.
Communicating openly with the company you will be working with is vital.
You will get answers immediately whenever you have questions regarding their services. If you ask for updates regarding the projects they are working on, they will get back to you as soon as possible.
Having good customer support also means that they value the feedback that you give them, which can also improve their services.
If you have complaints, they will take it constructively and use it to better their services in the future.
Also, if you have directions and suggestions on your projects, they can respectfully accommodate them.
Good customer support reflects the company's culture, so it is best to find a photo editing service provider that values their customers.
7. Trial Service
Opt for companies that offer a trial service, allowing you to assess their service before committing.
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The last thing you should consider when choosing the right image editing service provider is to see if they offer a trial service.
You must opt for companies that offer trial services because this will allow you to evaluate their usefulness before committing and paying for them.
If they have a free trial, you can quickly assess if they will be worth it to be your service provider.
You will see if the value you give them is on the same level of value they provide with the quality of their services.
You can determine if they genuinely provide high-quality results and meet your standards to complete and make your projects or campaigns successful.
Opting for companies that offer trial services will ensure you get your money’s worth and help you avoid wasting your budget on the wrong or unpolished service provider.
Hence, you should pick the image editing service provider that offers a free trial to test the whole range of their services and evaluate their quality.
All in all, investing in quality image editing services in eCommerce is undoubtedly essential. It significantly influences the purchase decisions of your potential customers.
The quality of images you have on your site, platforms, or social media pages reflects the quality of the products and services you're selling, cross-selling, or promoting.
High-quality images mean that you also provide high-quality products and services.
It positively impacts the buying decisions of your consumers and makes them attracted and interested in what you are selling.
Hence, you should get the right image editing service provider for your projects and campaigns to have high-quality images.
Having the appropriate and best company to perform your photo editing needs can increase your sales and impressions and make your eCommerce business successful in the long run.
Yen Pedrajas, Removal.AI
Yen is a content writer for Removal.AI, an image background remover tool. She is a digital marketing and eCommerce enthusiast who loves to write and share new insights about marketing, eCommerce, and growth-hacking tips for startup businesses.