Get Extra Leads With Your Black Friday Campaigns

Published: | By Andre Oentoro

When the temps start to go down and leaves begin to fall, it’s a reminder that Black Friday is just around the corner. Every year we look forward to the newest insane discounts and deals companies come up with. What will 2023 bring?

*Updated 7/17/2024

Since Black Friday falls the day after Thanksgiving, it signals the beginning of the Christmas shopping season, and as a result, has become the single biggest day for commerce sales. Besides being the best time for all of us to shop, it is also the best time for your business to make the most sales.

Black Friday 2020 saw record e-commerce revenue due to the pandemic, but as stores began reopening in 2021, there was a noticeable dip. Black Friday 2022 saw a resurgence with a record-setting $9.12 billion spent online in the US alone. So what does this mean for Black Friday 2023

In this article, we’ll list eight tips to get extra leads from your Black Friday campaigns, increase your revenue, and leave a memorable impression on your customers. 

8 Creative Ways to Maximize Lead Generation for Black Friday Sales

  1. Offer Bigger Discounts
  2. Create Bundles
  3. Promote Early Bird Specials
  4. Collaborate With Other Brands
  5. Advertise Early
  6. Create a Gift Guide
  7. Highlight Referral Programs
  8. Optimize Your Website

(Click a number above to skip to that tip)

mannequins in window advertising percent discounts-1Source

1. Offer Bigger Discounts

Discounts are an essential part of Black Friday. Most shoppers do their shopping on this special day because of all the good deals and bigger discounts stores can offer.

So, the first thing you should do if you want to get extra leads is to offer bigger discounts, or package items together for one price (bundling is discussed next).

Offering discounts can help build customer loyalty, and it will set you apart from the competition. The bigger the deals, the better.

If you can give significant discounts, you do it during Black Friday since many people will keep their eye out for the best deals.

2. Create Bundles

Creating bundles is another way to increase your sales value and get more leads. Bundling products is a way to be creative and highlight your products differently.

Understanding what shoppers want or need most is the key to creating bundles that get attention.

So, start researching your customer base and see what they usually purchase. For example, you can group your best-selling products into one group and sell them as a bundle for first-time customers.

Bundling gives them a chance to try your best products and for you to get more sales.


3. Promote Early Bird Specials

An effective way to generate leads is by creating awareness. You can do it by promoting your discounts and deals earlier on social media or paid ads. That will generate excitement and anticipation for your target market. 


Although your deals won’t be as big as they are during Black Friday, offering early bird specials are a great way to increase sales and leads early on. It gives your market a sneak peek of what’s coming during Black Friday.

4. Collaborate With Other Brands

Collaborating with other brands is an underrated way to generate extra leads. Working with established brands allows you to access a bigger audience and increases your chances of getting more leads.

Chances are, you can tap into a different market when you work together with other brands.

Depending on your industry, start researching which brands would be perfect for your company. Collaborating with other brands should be something you plan thoroughly. Do so months in advance to ensure that everything goes smoothly. 

5. Advertise Early

The last thing you want is to have zero sales during Black Friday. It might be ridiculous to advertise something that hasn’t happened months in advance, but doing so will help you get those sales. 



Start advertising your Black Friday campaign several weeks in advance to garner attention and leads. It would be best if you offered early discounts and deals to close those sales along with the ads. 

6. Create a Gift Guide

Since Black Friday is so close to the holidays, you could create gift guides for Christmas. Holiday shopping can be a stressful experience, so having a handy guide as a reference point is very helpful to shoppers.

Including your products or services in a gift guide will give potential customers ideas for what to buy for friends and family. It's also an easy way to increase your average order value by showing many products together in one place.



Don’t forget to send these gift guides out to your audience. You can do this through email newsletters, upload them on social media platforms, or publish them on your blog.

Remember to share them at least a month before Black Friday.  

You must familiarize yourself with email marketing if you publish your gift guides through email newsletters. To avoid getting marked as spam on your primary email account, create an email just for newsletters and interact with your email list.

You don’t need to worry about losing track of your email accounts since there are a lot of email account management tools you can use these days. 

7. Highlight Referral Programs

Reward your customers with referral programs or ask them to join fun things like lead generation quizzes.

If you already have referral programs, your Black Friday campaign is the best time to highlight them. Doing so will help your brand gain exposure and bring in new customers. 

Referral programs are great because your existing customers are helping you get more sales. They get rewarded, and you get access to new leads and referrals. 

8. Optimize Your Website

When web traffic skyrockets during Black Friday, websites can crash if they are not properly optimized for the increased load on your server.

You don’t want to experience site crashes when people add things to their cart or try to make payments so ensure your website is setup appropriately for the increase. You don’t want to lose any customers, or get bad reviews.

laptop screen with marketing campaign metricsSource

You want your website to be in its best condition during Black Friday so you see an increase in organic search traffic.

Before things get chaotic, fix your website and test it to identify any bugs and glitches. You can use different services for this, such as Serpstat

Final Words

Whether you’re a small business preparing to brave Black Friday or just getting some inspiration for your next marketing campaign, we hope these tips stood out to you and gave you some new ideas. 

With online shopping becoming more and more ubiquitous, brands all over the world of all sizes have the opportunity to grow their business and take advantage of the market.

The reality is that more shoppers are moving to the online landscape and fewer are willing to visit physical stores to get their shopping done. 

With shopping becoming more accessible, Black Friday sales will only increase yearly. So, if you want to grow your business and increase sales, this Black Friday might be your best chance. 


Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond, Email:, LinkedIn: Andre Oentoro


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