When the air grows cold and leaves begin to fall, it’s a reminder that Black Friday is looming near. During Black Friday, the best holiday purchase occurs, and it’s all thanks to the insane discounts and deals shoppers can get out of the year.
Unless you’ve been living under a rock, you might have seen Black Friday sale promotions at least once in your life. Whether it’s a banner in your local mall or an email from a brand you subscribed to, Black Friday sales are popular, and for a good reason.
Since Black Friday is near the holidays, it’s only natural that most holiday shopping occurs on this day. Besides being the best time to shop for customers, it can be the best time for businesses to make the most sales. According to statistics, small businesses can expect an increase of 107% in revenue during the holiday shopping season.
Creative Ways to Maximize Lead Generation With Black Friday Campaigns
For small businesses, Black Friday can be the best day to increase sales and generate more leads. Since fewer shoppers are heading to their brick-and-mortar stores and relying more on online shopping, small businesses can make the most of this opportunity and ramp up their Black Friday campaigns to get more sales.
The first half of having a successful Black Friday sale generates the leads for it in the first place. In this article, we’ll list eight tips so you can get extra leads on your Black Friday campaign, increase your revenue, and leave a memorable impression on your customers.
1. Offer Discounts
Discounts are an essential part of Black Friday. Most shoppers do their shopping on this special day because of all the good deals and discounts stores can offer. So, the first thing you should do if you want to get extra leads is to offer discounts to your potential customers.
Offering discounts can help build customer loyalty, and it will set you apart from the competition. The bigger the deals, the better. If you can give significant discounts, you do it during Black Friday since many people will keep their eye out for any good deals on this day.
2. Create Bundles
Creating bundles is another way to increase your sales value and get more leads. Bundling products is a way to be creative and highlight your products differently. Understanding what they need is the key to creating bundles that catch people’s attention.
So, start researching your customer base and see what they usually purchase. For example, you can group your best-selling products into one group and sell them as a bundle for first-time customers. Bundling gives them a chance to try your best products and for you to get more sales.
3. Promote Early Bird Specials
An effective way to generate leads is by creating awareness. You can do it by promoting your discounts and deals earlier on social media or paid ads. That will generate excitement and anticipation for your target market.
Although your deals won’t be as big as they are during Black Friday, offering early bird specials are a great way to increase sales and leads early on. It gives your market a sneak peek of what’s coming during Black Friday.
4. Collaborate With Other Brands
Collaborating with other brands is an underrated way to generate extra leads. Working with established brands allows you to access a bigger audience and increases your chances of getting more leads. Chances are, you can tap into a different market when you work together with other brands.
Depending on your industry, start researching which brands would be perfect for your company. Collaborating with other brands should be something you plan thoroughly. Do so months in advance to ensure that everything goes smoothly.
5. Advertise Early On
The last thing you want is to have zero sales during Black Friday. It might be ridiculous to advertise something that hasn’t happened months in advance, but doing so will help you get those sales.
Start advertising your Black Friday campaign three months in advance to garner attention and leads. It would be best if you offered early discounts and deals to close those sales along with the ads.
6. Create Gift Guides
Since Black Friday is so close to the holidays, you could create gift guides for Christmas. Christmas shopping can be a stressful experience. So, including your products or services in a gift guide will give potential customers an idea of how your products will ease their holiday shopping.
Don’t forget to send these gift guides out to your audience. You can do this through email newsletters, upload them on social media platforms, or publish them on your blog. Remember to share them at least a month before Black Friday.
You must familiarize yourself with email marketing if you publish your gift guides through email newsletters. To avoid getting marked as spam on your primary email account, create an email just for newsletters and interact with your email list. You don’t need to worry about losing track of your email accounts since there are a lot of email account management tools you can use these days.
7. Highlight Referral Programs
Reward your customers with referral programs or ask them to join fun things like lead generation quizzes. If you already have referral programs, your Black Friday campaign is the best time to highlight them. Doing so will help your brand gain exposure and bring in new customers.
Referral programs are great because your existing customers are helping you get more sales. They get rewarded, and you get access to new leads and referrals.
8. Optimize Your Site
When there’s a big sale, websites tend to crash. You don’t want to experience crashes when people add things to their cart or make payments. Optimize your website to its maximum potential to ensure you don’t lose any customers or angry emails.
You want your website to be in its best condition during Black Friday. Before things get chaotic, fix your website and test it to identify any bugs and glitches. You can use different services for this, such as Serpstat.
Final Words
Whether you’re a small business preparing to brave Black Friday or just getting some inspiration for your next marketing campaign, we hope these tips stood out to you and gave you some new ideas.
With online shopping becoming more and more ubiquitous, brands all over the world of all sizes have the opportunity to grow their business and take advantage of the market. The reality is that more shoppers are moving to the online landscape and fewer are willing to visit physical stores to get their shopping done.
With shopping becoming more accessible, Black Friday sales will only increase yearly. So, if you want to grow your business and increase sales, this Black Friday might be your best chance.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro