Online forms must be designed with care and attention. Fully optimized forms can increase lead conversion rate success. In turn, a better conversion rate can help a business improve the quality and amount of data collected from customers.
With that in mind, it is crucial to understand the best ways to create online forms. At POWR, we believe our online form builder is the perfect tool for creating forms that increase conversion rates as well as the quality of data collected. Let us show you why by taking a high-level view of how well optimized forms are created.
Why Are Online Forms Useful?
First, let's delve into why online forms are so useful. Fully grasping why they are crucial to turning leads into conversions (and why that in itself is so important!), will motivate you in ensuring that your forms are nothing short of a work of art.
Quality data is highly valuable for your company, as you harvest it and use it to target your audience with precision. Online forms on your website are a way to collect information such as email addresses, customer feedback, and any other data that can help your business. Better customer targeting can then be done in a number of ways, all of which can have a powerful impact on your business’s success.
Firstly, by using online forms to gather your customers’ contact details, you can reach them directly. Emails, for example, are a fantastic way of connecting with your customer base. Sending marketing information straight to a customer’s inbox is an effective way of building a rapport with your customer, and can result in increased revenue stream.
Secondly, well-designed feedback forms help you identify what’s important to your customers. Which allows you to then amend or modify your services or products to better suit their needs. You can also tailor future marketing campaigns to what appeals to your customers, further enhancing your chance of gaining conversions.
How to Create Forms Online
Our online form builder will lead you through the form design process easily and step by step. This ensure your forms are created in a standardized way and helps you keep key design principles in mind:
1. Keep It Simple
Before designing your form, consider what information you want to collect from your users. Email addresses are the most common form of data companies want on an individual, but others are important as well. Names are useful as they allow for personalized interaction later on during marketing campaigns. While you may want many points of data on a customer, do your best to keep it simple. If a form is too long or complicated, customers simply will not complete it.
2. Create a Powerful CTA
Including a powerful Call-To-Action (CTA) is essential when creating any online form. Doing so provides your customer with the motivation to complete the form. Ensure you are very clear about what will happen after the customer completes the action.
If you are asking them for their email, tell them that they will receive your weekly newsletter that is full of useful insights. Or, if you are trying to get them to make a purchase from your website, let them know that you will email them a promotional code that can be applied for discounts on their shopping.
Make the CTA clear and concise, along with the rest of your online form, and you will find that your forms have a much higher conversion rate than previously.
3. Location and Timing
When designing your online form, keep in mind when and where you will ask your customer to complete it during their journey. Putting your form at the end of your website, for example, is a recipe for disaster! At the end of a page, a form is likely never to be read, let alone completed.
Instead, think about adding your form as a pop-up that appears after a certain amount of time spent on your site. Doing so makes your form difficult to ignore, and can help refocus your customer’s attention.
Pop-ups are an effective way of zoning in on a few key ideas with very direct, simple text. For example, a pop-up could temporarily grey out the rest of the web page and ask your customer to sign up for your newsletter. Underneath, there should be a short sentence on why a customer should do so, followed by two or three fields for them to complete before hitting send.
Creating Online Forms
Quality online forms are advantageous in so many ways. They help you save time collecting key customer info, and improve the quality and amount of customer data you receive. This data is incredibly powerful and can be harnessed to improve your interaction with your customer and improve your products or services. Use optimized online forms to harvest data, then utilize it to better meet your customers’ needs and help your company grow.
