Cynthia Kristensen

    Cynthia is a Product Marketing Manager at Ardoq. She believes that the far-reaching benefits that Enterprise Architecture has on a business tend to be unknown and underestimated. She is on a mission to make those benefits clear.

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    Unique Selling Proposition vs Value Proposition

    Published on 2024-12-03 By Cynthia Kristensen

    When you buy a product, what influences your purchasing decision? Do you buy it because it’s something you want or something you need?

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