9 Quiz Ideas That Will Boost Your Digital Marketing Campaigns

Are you struggling to increase engagement, generate leads, and improve conversion rates for your digital marketing campaigns? If you answered ‘yes,’ you're not alone. 

Today, in this marketing-heavy era, every brand is fighting for attention. They’re trying every means to get the most out of their digital marketing campaigns, and amongst many, there’s this one hack — quizzes — that can help you fast-track your campaign’s goals.

Quizzes are a joy to play, and are interactive and challenging. They entertain and educate your audience about your brand, products, or services. With a quiz builder, you can easily create interactive quizzes to engage your audience.

Moreover, quizzes can help you gather valuable insights about your audience, which can help you personalize your marketing messages and improve your overall marketing strategy.

So, without further ado, let's dive into the nine quiz ideas that will boost your digital marketing strategies.

Created in Canva by author

Idea 1: Interactive Personality Quizzes

Interactive personality quizzes are a popular quiz that can help you learn more about your audience. 

"Interactive personality quizzes engage audiences and deliver targeted marketing messages, making them a powerful tool for digital campaigns.", says Tiffany Parra, Owner of FirePitSurplus.com. 

Here's how they work:

• The quiz contains questions to reveal the taker's personality traits, interests, or preferences.
• The questions are often fun and interactive, using images, videos, or animations to keep the audience engaged.
• The quiz taker answers the questions, and at the end of the quiz, they receive a personalized result that reflects their personality type, interests, or preferences.
• You can use the results to tailor your marketing messages and offers to better meet the needs and preferences of your audience.

Here are some benefits of using interactive personality quizzes in your digital marketing campaigns:

• They are highly engaging and can help increase user interaction and time spent on your website or social media page.
• They can help you learn more about your audience's interests, personality traits, and preferences, which can inform your marketing strategy.
• They can help you personalize your marketing messages and offers better to meet the needs and preferences of your audience.
• They can help you generate leads and build your email list, as you can offer to send the quiz taker their personalized result via email in exchange for their contact information.

Here are some examples of effective interactive personality quizzes:

• A beauty brand could create a quiz that helps users identify their skin type and recommends personalized skincare products based on their results.
• A travel company could create a quiz that helps users identify their travel style and recommends personalized travel itineraries based on their results.
• An education company could create a quiz that helps students identify their learning styles and recommends personalized study tips based on their results.

Idea 2: Trivia Quizzes

Trivia quizzes are a fun and interactive way to engage with your audience and test their knowledge about your brand, industry, or niche. 

Anthony Dutcher, Chief Marketing Officer of Veriheal, says, "Trivia quizzes in your digital marketing campaign can help you stand out from the competition by showcasing your industry expertise, building brand credibility, and generating buzz among your target audience."

Here's how they work:

• The quiz consists of multiple-choice questions that test the taker's knowledge about a specific topic, such as your brand, industry, or niche.
• The questions are often presented as fun and engaging, using images, videos, or animations to keep the audience entertained.
• The quiz taker answers the questions, and at the end of the quiz, they receive a score that reflects their knowledge about the topic.
• Use the results to motivate the quiz taker to learn more about your brand, industry, or niche and to encourage them to share the quiz with their friends and followers.

Here are some benefits of using trivia quizzes in your digital marketing campaigns:

• They are highly shareable and can help increase brand awareness and reach, as users are likelier to share a quiz that they find exciting or challenging.
• They can position your brand as an authority in your industry or niche, as users are likelier to trust a brand with knowledge and expertise in their field.
• They can help you generate leads and build your email list, as you can offer to send the quiz taker their score via email in exchange for their contact information.
• They can help increase user engagement and time spent on your website or social media page, as users are more likely to take a fun and challenging quiz.

Here are some examples of effective trivia quizzes:

• A food brand could create a quiz that tests users' knowledge about different cuisines and ingredients and offers personalized recipe recommendations based on their score.
• A sports brand could create a quiz that tests users' knowledge about different sports and athletes and offers personalized merchandise recommendations based on their scores.
• A finance company could create a quiz that tests users' knowledge about different financial products and offers personalized investment recommendations based on their score.

Created in Canva by author

Idea 3: Visual Quizzes

Visual quizzes are a type of quiz that use images or videos to engage with your audience and test their knowledge or preferences. 

Andrew Priobrazhenskyi, CEO and Director at Discount Reactor, says, "Visual quizzes can be a powerful way to engage your audience, as they tap into our natural inclination towards visual stimuli. By creating visually appealing and informative quizzes, you can educate your audience, build brand awareness, and increase social shares."

Here's how they work:

• The quiz consists of images or videos that test the quiz taker's knowledge or preferences about a specific topic, such as your brand, industry, or niche.
• The images or videos are fun and interactive, using animations, sliders, or pop-ups to keep the audience engaged.
• The quiz taker answers the questions by selecting the image or video that best represents their answer. At the end of the quiz, they receive a score or personalized result that reflects their knowledge or preferences.
• Use the results to tailor your marketing messages and offers better to meet the needs and preferences of your audience.

Here are some benefits of using visual quizzes in your digital marketing campaigns:

• They are highly engaging and can help increase user interaction and time spent on your website or social media page.
• They can help you learn more about your audience's preferences and interests, which can inform your marketing strategy.
• They can help you personalize your marketing messages and offers better to meet the needs and preferences of your audience.
• They can help you generate leads and build your email list, as you can offer to send the quiz taker their personalized result via email in exchange for their contact information.

Here are some examples of effective visual quizzes:

• A fashion brand could create a quiz that tests users' style preferences by showing them different outfits and asking them to select their favorite.
• A travel company could create a quiz that tests users' destination preferences by showing them different images of travel destinations and asking them to select their favorite.
• A food brand could create a quiz that tests users' taste preferences by showing them different food images and asking them to select their favorite.

Idea 4: Knowledge-Based Quizzes

Knowledge-based quizzes are a type of quiz that tests the quiz taker's knowledge about a specific topic, such as your brand, industry, or niche. 

"Knowledge-based quizzes are an effective way to demonstrate your expertise and authority in your industry while providing value to your audience. By creating challenging and informative quizzes, you can engage your audience, educate them on relevant topics, and foster a deeper connection with your brand.", says Sumeer Kaur, Founder of Lashkaraa.com.

Here's how they work:

• The quiz consists of multiple-choice questions that test the taker's knowledge of a specific topic.
• The questions are often presented in a straightforward manner, using text or images to convey the question and answer options.
• The quiz taker answers the questions, and at the end of the quiz, they receive a score that reflects their knowledge about the topic.
• Use the results to motivate the quiz taker to learn more about your brand, industry, or niche and to encourage them to share the quiz with their friends and followers.

Here are some benefits of using knowledge-based quizzes in your digital marketing campaigns:

• They can position your brand as an authority in your industry or niche, as users are likelier to trust a brand with knowledge and expertise in their field.
• They can help you gather valuable insights about your audience's knowledge and understanding of your brand, industry, or niche, which can inform your marketing strategy.
• They can help you generate leads and build your email list, as you can offer to send the quiz taker their score via email in exchange for their contact information.
• They can help increase user engagement and time spent on your website or social media page, as users are likelier to take an educational and informative quiz.

Here are some examples of effective knowledge-based quizzes:

• A tech company could create a quiz that tests users' knowledge about software and hardware products and offers personalized product recommendations based on their scores.
• A beauty brand could create a quiz that tests users' knowledge about different skincare ingredients and offers personalized product recommendations based on their score.
• A fitness company could create a quiz that tests users' knowledge about different workout routines and offers personalized fitness program recommendations based on their scores.

Created in Canva by author

Idea 5: Interactive Product Quizzes

Interactive product quizzes allow the quiz taker to answer questions about their needs, preferences, and budget to receive personalized product recommendations. 

Max Whiteside, SEO and Content Lead at Breaking Muscle, shared how they’re great for pest control companies: "Interactive product quizzes can be a game-changer for pest control companies, allowing them to showcase their expertise while providing value to their customers. By creating engaging quizzes that educate customers on pest identification and prevention, companies can increase brand awareness and drive sales by recommending specific products that best fit their needs.

Here's how they work:

• The quiz consists of questions designed to uncover the quiz taker's needs, preferences, and budget for a particular product category, such as skin care or home decor.
• The questions are often fun and engaging, using images or scenarios to convey the question-and-answer options.
• The quiz taker answers the questions, and at the end of the quiz, they receive personalized product recommendations that match their needs, preferences, and budget.
• Use the product recommendations to drive sales and engage with the quiz taker.

Here are some benefits of using interactive product quizzes in your digital marketing campaigns:

• They can help increase product sales by offering personalized product recommendations to users needing help knowing what product to purchase.
• They can help increase user engagement and time spent on your website or social media page, as users are more likely to spend time taking a quiz that offers personalized product recommendations.
• They can help increase brand loyalty and trust, as users are likelier to trust a brand that offers personalized product recommendations based on their needs and preferences.

Here are some examples of effective interactive product quizzes:

• A skincare brand could create a quiz that helps users determine their skin type and offers personalized product recommendations based on their results.
• A home decor brand could create a quiz that helps users determine their design style and offers personalized product recommendations based on their results.
• A fitness brand could create a quiz that helps users determine their fitness level and offers personalized workout product recommendations based on their results.

Idea 6: Gamified Quizzes

Gamified quizzes are a type of quiz that incorporates game-like elements to make the experience more engaging and interactive for the quiz taker. 

"Gamified quizzes present a unique opportunity to not only educate your audience but also to connect with them on a deeper level.”, says Gerrid Smith, CMO at Joy Organics

Here's how they work:

• The quiz consists of fun and engaging questions using game-like elements such as points, levels, and rewards.
• The quiz taker earns points for correct answers and can progress to higher levels as they accumulate more points.
• The quiz taker may also receive rewards, such as badges or prizes, for completing the quiz or reaching a certain level.

Here are some benefits of using gamified quizzes in your digital marketing campaigns:

• They can increase engagement and time spent on your website or social media page, as users are more likely to spend time playing a game-like quiz.
• They can increase brand awareness and reach, as users may share the quiz with their friends and followers on social media.
• They can help gather valuable user data, as the quiz may ask for the user's email address or other personal information in exchange for the chance to win a prize.

Here are some examples of effective gamified quizzes:

• A travel company could create a quiz that tests users' knowledge of different travel destinations, with points awarded for correct answers and the chance to win a prize for reaching a certain level.
• A food brand could create a quiz that tests users' knowledge of different cuisines or ingredients, with points awarded for correct answers and the chance to win a prize for completing the quiz.
• A fashion brand could create a quiz that tests users' knowledge of different fashion trends or styles, with points awarded for correct answers and the chance to win a prize for reaching a certain level.
  
  

Created in Canva by author

Idea 7: Survey Quizzes

Survey quizzes are a unique type of quiz that combines a survey with a quiz. 

Faizan Ahmed Khan, Sr. Content Marketing Specialist at UBUY Kuwait, says about survey questions, “By asking the right questions and providing personalized feedback, you can create a mutually beneficial relationship that leads to long-term loyalty, much like a friendship you build on trust and understanding."

Here's how they work:

• The quiz consists of a series of questions to gather data about the quiz taker's preferences or opinions on a particular topic.
• You can then use the quiz taker's responses to provide personalized recommendations or insights based on their answers.
• The quiz taker may also receive additional information or resources related to the quiz topic.

Here are some benefits of using survey quizzes in your digital marketing campaigns:

• They can provide valuable insights into your audience's preferences or opinions on a particular topic, informing your SMB marketing strategy.
• They can offer personalized recommendations or resources to the quiz taker, increasing engagement and brand loyalty.
• They can help gather valuable user data, as the quiz may ask for the user's email address or other personal information in exchange for personalized recommendations or resources.

Here are some examples of effective survey quizzes:

• A skincare brand could create a quiz that asks about the quiz taker's skin type and concerns and provides personalized recommendations for skincare products based on their answers.
• A book club could create a quiz that asks about the quiz taker's reading preferences and provides personalized recommendations for books or authors based on their answers.
• A fitness brand could create a quiz that asks about the quiz taker's fitness goals and preferences and provides personalized workout plans or resources based on their answers.

Idea 8: Outcome-Based Quizzes

Outcome-based quizzes help the quiz taker achieve a specific outcome or goal.

"Outcome-based quizzes offer personalized solutions to individual needs, fostering a deeper connection between audience and brand.”, shares Derek Bruce, Operations Director at Skills Training Group.

Here's how they work:

• The quiz consists of questions to assess the taker's knowledge or skills related to a particular topic.
• Based on the quiz taker's responses, the quiz provides personalized recommendations or resources to help the quiz taker achieve a specific outcome or goal related to the topic.

Here are some benefits of using outcome-based quizzes in your digital marketing campaigns:

• They can provide a clear call-to-action for the quiz taker, as the quiz can help them achieve a specific outcome or goal.
• They can offer personalized recommendations or resources to the quiz taker, increasing engagement and brand loyalty.
• They can help establish your brand as a trusted authority in the topic area of the quiz.

Here are some examples of effective outcome-based quizzes:

• A financial planning company could create a quiz that assesses the quiz taker's knowledge of personal finance and provides personalized recommendations or resources to help them improve their financial literacy or reach a specific financial goal.
• A cooking website could create a quiz that assesses the quiz taker's cooking skills and preferences and provides personalized recipes or cooking resources to help them achieve a specific culinary goal.
• A language learning app could create a quiz that assesses the quiz taker's language proficiency and provides personalized study resources or recommendations to help them reach a specific level of fluency.
  
  

Created in Canva by author

Idea 9: Quiz Funnels

A quiz funnel is a sequence of quizzes designed to guide the quiz taker through a series of questions that gradually become more specific and personalized. 

As Jessica Shee, Digital Marketing Expert at iBoysoft, shares, "Quiz funnels provide a dynamic way to guide your audience through the customer journey, from awareness to conversion.” 

Here's how they work:

• The first quiz in the sequence is a broad, general quiz that assesses the taker's knowledge or preferences related to a particular topic.
• Based on the quiz taker's responses to the first quiz, they will move on to a second quiz that is more specific and personalized.
• This process continues for several quizzes, with each subsequent quiz becoming more targeted and personalized based on the quiz taker's previous responses.

Here are some benefits of using quiz funnels in your digital marketing campaigns:

• They can increase engagement and interest among your audience by providing a personalized and interactive experience.
• They can help you segment your audience based on their responses to the quizzes, allowing you to deliver more targeted and personalized marketing messages.
• They can help guide your audience through the buyer journey by gradually introducing them to your product or service and providing them with personalized recommendations or resources.

Jonathon Reilly, Co-Founder of Akkio, adds, "Quiz funnels can be a powerful tool for lead generation and customer acquisition, as they provide a non-intrusive way to capture information and nurture leads.”

Here are some examples of effective quiz funnels:

• A beauty brand could create a quiz funnel that begins with a broad quiz about skincare preferences and gradually becomes more specific, with quizzes about particular skincare concerns, such as acne or anti-aging.
• An online course provider could create a quiz funnel that begins with a broad quiz about a particular topic, such as marketing, and gradually becomes more specific, with quizzes on certain subtopics, such as email marketing or social media advertising.
• A home decor company could create a quiz funnel that begins with a broad quiz about interior design preferences and gradually becomes more specific, with quizzes about particular design styles, such as bohemian or mid-century modern.

Conclusion

Kenny Kline, President at Barbend, summarizes, “Quizzes are a fantastic tool to boost your digital marketing campaigns.” Not only do they increase engagement, but they also offer valuable insights into your audience's preferences and interests. 

With these nine creative quiz ideas, you can enhance the effectiveness of your digital marketing strategy and enjoy more traffic and conversions on your website or social media channels.