Black Friday is one of the most hectic and exciting times when shopping centers are jam-packed, and people are busy shopping. Many stores give huge discounts and other tempting offers during that time.
But over time, people have transitioned year over year to shopping online rather than in-store on Black Friday. It's just become more convenient and easy to do.
For example, in 2021, 88 million shoppers made purchases through devices, while 66.5 million chose to shop in stores. Black Friday 2022 did even better with over $9 billion in online purchases.
So how can you best position your business to get in on this digital gold rush? Terrific videos for your Black Friday campaigns.
Creating Black Friday videos for campaigns becomes necessary to attract audiences and turn them into customers.
However, creating a winning Black Friday video has never been easy. I compiled seven effective Black Friday video examples from big companies.
7 Black Friday Video Examples
Or skip down to: How to Make Your Own Black Friday Videos
Your Black Friday video must stand out in the sea of content to grab the audience's attention right off the bat. Visuals, audio, plot, content, and other video elements must be on point to win audiences and get the upper hand over competitors.
Some create simple videos, while others make more vibrant ones. You can also consider using motion graphics, stop-motion, or animation videos to level up your Black Friday video campaign.
Big companies like Amazon, Target, and Walmart always come up with video campaigns during Black Friday. Their sales are most likely to skyrocket during that time, except for Walmart, which showed a slight decrease last year.
To help you craft an effective video campaign, below is a list of winning Black Friday videos from big companies that you should consider studying.
Amazon
The first thing you notice about Amazon's video ad is its simplicity. The video emphasizes an employee and a running-over-to-you cardboard figure.
Amazon wants to convey that busy workers don't need to trouble themselves buying goods in stores. They can order online and Amazon will deliver their packages right to their doors.
Besides, the voiceover tells audiences that Amazon has a notification feature where users can find good deals immediately.
Target
Watching old ads will always be great if you need more inspiration. This video campaign from Target remains one of the most iconic Black Friday video advertisements.
Maria Bamford shows how she counts days, trains, wraps presents, and sprints to the store to shop. The plot implies that Target sales and deals are something to take advantage of now.
JCPenney
JCPenney also has a fun and exciting Black Friday video campaign. They manage to squeeze in the offers in just 15 seconds.
They use stop-motion and motion graphics to highlight offers such as discounts and cashback. Smaller businesses can also consider using motion graphics to emphasize deals or benefits.
AussieBum
AussieBum has one of the most iconic Black Friday campaigns — a movie-like advertisement that gives audiences the feeling of watching a major film studio intro.
They showcase their 50% off deal and create urgency with limited stock messaging, ending the video with a strong call to action.
Kohl’s
Kohl’s highlights various products using crisp visuals and upbeat background music that leaves a lasting impression.
They incorporate multiple tempos — including slow motion — for added variety. Smaller businesses can take note of this product-highlighting approach paired with a clear CTA.
Dorothy Perkins
The Dorothy Perkins campaign stands out by focusing purely on discounted products rather than storytelling.
They feature ten products with prices and emphasize perks such as shipping and packaging regulations during the campaign. The video even includes an interactive “click here” button for direct purchases.
McLendon Hardware
This McLendon campaign is a great example for small businesses. McLendon keeps it simple and story-driven, relying on holiday decor visuals to signal the season.
You can enhance similar concepts with motion graphics, typography, and music for a stronger impact.
How to Make Your Own Black Friday Videos
To make the best of Black Friday, you should know the steps to create a winning video campaign. Planning and execution are both vital for attracting buyers and driving sales.
Moreover, the event is perfect for raising brand awareness and growing your leads.
Make a plan ahead of time
Understand your target audience’s demographic and psychographic aspects. Plan your offers and video types early to minimize risk and maximize engagement.
Also, plan your budget and promotions to build anticipation before the event.
Create exclusive offers
Go all out during Black Friday — make offers that stand out. Free shipping, easy returns, and multiple payment options can increase conversion rates.
Promote your offers early
Start marketing your deals two to four weeks ahead to let customers plan and save. Early promotion helps maintain anticipation and increases turnout.
Think out of the box
Be creative — unique visuals and memorable openings help your videos stand out.
Create videos with engaging beginnings and excellent visuals. The AussieBum example is a great inspiration.
You can even reference famous movie scenes or introduce limited-time products to drive urgency.
Consider splurging on ads
Investing in quality production is worth it. You can partner with a video production company to ensure your message and visuals align with your brand.
Takeaways
Creating a Black Friday video campaign can be challenging, as many businesses do the same. Without a solid plan, you could miss valuable opportunities.
These examples can serve as inspiration — adapt their ideas and keep your campaign short and impactful.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company that helps businesses increase conversions and ROI through video.
Email: andre@breadnbeyond.com
Mick Essex