Sending an auto-confirmation email has become essential for businesses for a multitude of use cases, including confirming appointments with leads or confirming purchases on an ecommerce store. When done right, auto-confirmation emails can build loyalty, provide better customer experiences, and even promote a business’s related products and services.
In this post, we want to show you 10 auto-confirmation email best practices. But first, let’s take a look at what these emails are, and why they serve an important business purpose.
What is an auto-confirmation email?
In a nutshell, a confirmation email is one kind of transactional email between a business and a customer. It is triggered by particular actions made by the customer who uses the business website. It confirms certain interactions like registrations, purchases, subscriptions to newsletters, and others. These emails may also include information and further instructions that may be important to the customer.
Because confirmation emails are purposeful and relevant, they are sent to the customer’s primary inbox. Confirmation emails are then twice as likely to be opened and read by the customer rather than, say, promotions and newsletters which are usually directed to inbox subfolders.
The best thing is that confirmation emails can now be automated and customized, saving a lot of time for marketers. Interested to learn how to maximize this effective marketing tool? Check out the following pro-tips and best practices for preparing auto-confirmation emails.
Auto-confirmation email best practices
Invest in a reliable email hosting service provider
Now, you might be excited to craft well-written and stylishly designed marketing emails reflecting your brand. But first, you have to make sure to invest in a reliable and efficient email hosting provider with only the best service for your business.
The best email hosting services are tailored for professionals and businesses. These providers ought to offer better email storage options, allowance for larger file sizes, and customized emails for your brand.
Reliable email hosting services also optimize email deliverability to ensure that your emails reach their destination and not go straight to someone’s shady spam folder.
Source: Email Monday
Say “Thank you”
“Thank you” is a magical phrase that reflects a good personality and opens so many opportunities for your business.
Customers want to know that they’re valued by the business. That’s why you should send a personalized confirmation email to show how much you appreciate the customer and to remind them that they chose the right business to transact with.
Say thank you for just about any interaction you may have with customers: from downloading a free lead magnet, making a purchase, booking a call, and the like.
Always include specific details of your customer’s purchase
Customers love to be reassured about their interactions with your business website. Did they click the right color? Did they add the right number of items in the cart at checkout? When is the target delivery date? That’s why it’s important to include specific details about their purchase in the confirmation email.
Here are some reminders:
- Put the reference number so the customer can inquire or follow-up about their order through email, call, or chat support.
- Add the customer’s contact information, billing address, and shipping address.
- Add the summary of the order which includes the product names, SKU, color and/or size, quantity, and the tracking link (if available).
- Provide a breakdown of the payment and fees such as unit price, total price, and additional fees or taxes (if any).
Make your subject headline eye-catching
A customer anticipates receiving a confirmation email for their order, so the email subject headline must be short, clear, and relevant to the customer. Customers are also likely to mark confirmation emails as important, as they would refer to it more than once to check on their orders.
You can use direct phrases when composing a subject line, or you can adapt a friendly tone and create a sense of familiarity with and a personalized experience for the customer.
- Order confirmation [with or without the reference number]
- We’ve received your order.
- Thanks for your order, [with the customer’s first name]!
Keep your design simple
Remember that the customer will mostly refer to the confirmation email for their order, so you don’t have to make the design too fancy. It’s good to avoid cluttered images and confusing promotions and just focus on the important details using a professional layout.
Tools like the POWr Email Editor lets you create and customize automated emails for your customers or users of your website. The customization options are simple and easy to use in order to adjust the layout, choose design elements, and craft an email that’s on brand for your business.
Provide details of the next steps
Let your customer know what they can expect to happen next once they take action, i.e. placed their order, signed up for a webinar or waitlist, etc.
If you’re sending an auto-confirmation email for an ecommerce purchase, you can include details about expected shipping dates, tracking links, and customer service contact information in case they have questions.
If you’re confirming their slot to a webinar, include important date and links. For digital downloads and purchases, be sure to show them how to access their purchase.
Don’t forget to add a visible CTA button
Add a distinct button for a CTA to get your customer to further engage with your business. The CTA button can either be for order tracking, a link to the store site with additional products, subscription reminders, or an option to review the product.
Add privacy and security disclaimers
Customers also want to know that their payment data and personal information are safe with your business and will be used responsibly. Data breaches or leaks severely harm customer loyalty to brands – like what happened to the damaged reputation of Yahoo as an email service provider after the 2013-2014 massive data breach.
As a business owner, you should be proactive in ensuring the security and privacy of emails to your customers by using end-to-end encryption and adding another layer of protection using VPNs. It’s suggested that you add legal disclaimers in the footer of your emails to remind them of the security and confidentiality of how you handle their information.
Incorporate other communication channels
Some confirmation emails are for sales and purchases, but you can also send automated marketing emails to retarget potential customers who haven’t converted. That’s because 59% percent of consumers admit that their decisions are influenced by email marketing campaigns.
Marketing campaigns use multiple channels because customers have different preferences for receiving confirmation about their purchases. Fortunately, different software, like customer relationship management (CRM) software, allow you incorporate multiple channels in your confirmation email strategy – letting you send confirmation texts and social media messages.
Upsell related products and services
You can also use confirmation emails to discreetly promote more of your business to the customer. A confirmation email can include suggestions for other products and services that the customer may be interested in.
Other additions include incentives or discounts to encourage return shoppers, invitations to connect with your social media pages, options for subscribing to the newsletter, and promotions for the loyalty program of your business.
Source: Blue Stout
Emails don’t have to be boring. By applying these best practices for making confirmation emails, you can increase your chances of reaching more customers and growing your brand through a simple yet effective confirmation email.
Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads.