With 77% of marketers already using AI in 2023, now is the time to consider how to incorporate it into your company.
Artificial Intelligence (AI) is widely used in digital marketing matrix regardless of company size, industry, or geographic location.
Besides completely revolutionizing the marketing landscape, AI marketing tools offer several new ways to analyze data, automate mundane tasks, and improve overall customer experiences.
This article will explore the importance of AI marketing tools for 2024 and some of the best ones you should research before the new year is here.
An AI marketing tool is a software or platform utilizing AI algorithms to assist businesses in automating decision-making. These decisions are backed by data collected and analyzed with the market trend.
AI tools can process massive amounts of information pulled from multiple sources such as email, text, and social media and help save organizations a great deal of time otherwise spent on mundane and time-consuming tasks.
The key benefit of AI marketing tools is that they allow businesses to personalize their sales and digital marketing strategies easily.
It provides deep insights into consumers' buying habits through predictive analytics, personalized recommendations, etc.
There are several options available in the market for these AI marketing tools. So, let’s take a look at the six best options here.
One of the most popular AI marketing tools, Jasper is an all-purpose AI writer for marketers. It leverages AI in multiple ways, making it an excellent option for varied marketing needs.
The platform has over 50 AI content generation templates, including emails, marketing copy, blog posts, Facebook ad generator, meta titles, meta descriptions, and more.
Ideal for:
Jasper is an ideal tool for marketers, especially for content writers and other similar communication specialists with high writing assignments per week (4000+ words a week).
Scalenut is a robust marketing tool specifically designed to scale. The platform lets you quickly get the entire keyword plan for your niche and easily generate a content management strategy to dominate these terms.
Ideal for:
Scalenut is a valuable tool for anyone or marketers looking to make their SEO and content marketing efforts better and stronger.
The ultimate destination for all your creative content needs. Imagine blends cutting-edge AI technology with intuitive design tools, enabling users to create high-quality visuals effortlessly, regardless of their experience level.
This platform offers a versatile range of creative solutions, from stunning AI-generated images and banners to captivating social media posts and product mockups. The best part? It is available on the web, android, and iOS.
Ideal for:
This platform is perfect for marketers, business owners, and designers seeking quick, professional-quality content. Its user-friendly interface ensures a seamless experience for beginners while boosting productivity for creative professionals.
Synthesia is an excellent AI video generator that helps businesses generate audiovisual content. The platform allows marketers to take their content creation strategy a step higher by quickly and easily creating professional videos from simple text prompts.
Ideal for:
Synthesia is ideal for marketers seeking a web-based video creation and video communication platform for audiences with AI avatars.
Surfer SEO is another well-known marketing AI tool that helps you with search engine optimization. This tool simplifies SEO for local businesses by auditing existing copy, comparing its competitors, and picking the right keywords.
Ideal for:
Surfer SEO is a perfect AI marketing tool for website managers and content editors looking to improve their content copy quality.
Otter AI is yet another advanced transcription service that uses artificial intelligence to offer businesses accurate transcriptions of live meetings. The platform will listen to your meetings, capture important slides, create meeting notes with time stamps, and show individual contributions.
Ideal for:
Otter is best for business meetings, recording notes for online lectures, and transcribing pre-recorded video/audio content.
Zapier is a popular AI tool for marketers that helps build connections and marketing automation between multiple systems, thus saving time and promoting efficiency. The best part is that it doesn’t require coding knowledge, and multiple templates are available to speed up the process.
Ideal for:
Text parsing by connecting your apps to automated workflows, thus saving a lot of time.
Appy Pie Design leverages AI to streamline the designing process. Through its intuitive platform, users can easily design interfaces, select templates, and customize elements with minimal effort.
One of its versatile tools, the AI video generator assists in generating your ideas into captivating videos effortlessly. The tool empowers you to transform your text into compelling videos, making the creation process seamless and straightforward.
The platform's integration of AI simplifies the design journey, making it accessible and efficient for a diverse range of users.
Ideal for:
Appy Pie Design is one of the best online graphic design tools for both professional and individual designers. It caters to entrepreneurs, small businesses, and professionals who want to create visually appealing apps or websites without the need for extensive coding or graphic design expertise.
The AI Content Wizard is an AI solution that helps marketers and entrepreneurs uncover content gaps and high-value keyword opportunities. This tool gathers your website, audience, and competitors’ data to suggest themes for your blog and turn them into a ready-to-use content brief.
Ideal for:
AI-driven keyword research and content brief development, saving time and uncovering content opportunities that would otherwise remain unseen.
Predis.ai is an AI-powered content generator for stunning social media posts in seconds. Predis.ai generates ready-to-publish social media creatives, videos, carousels, memes, captions and hashtags - all from simple text input.
Through Predis, you can also carry out comprehensive competitor analysis to gauge the kind of content that performs well for them. The detailed competitive analysis gives deeper insight into what works for your competitors.
Ideal for:
Predis.ai is ideal for Business owners, Solopreneurs, Content Creators, Graphic Designers and Social Media Managers.
The one destination for all your visual content needs. Freepik blends cutting-edge AI tech with traditional content creation tools, enabling users of all skill levels to create marketing material efficiently, all while enhancing quality.
From attention-grabbing AI-generated feature images and banner designs to social media posts and mockups, there is very little this web-based platform can’t do.
Ideal for:
This website is perfect for marketers and aspiring designers who need quick solutions to specific content requirements. Thanks to its intuitive interface design, it provides confidence for novice users yet speeds up the creative process for professionals.
Heepsy is an AI-driven influencer marketing tool designed to help brands and marketers find, analyze, and collaborate with influencers on platforms like Instagram, YouTube, and TikTok.
It offers advanced filters for targeting influencers based on audience demographics, engagement rates, and follower count, making it valuable for brands looking to run precise, data-backed influencer campaigns.
Ideal for:
Brands, agencies, and marketers looking to find authentic influencers and manage data-driven campaigns with precision and efficiency.
Artificial intelligence is becoming an integral part of the modern marketing mix.
From predictive analytics tools to automated email campaigns, businesses can leverage AI technology to strengthen their marketing efforts in several ways.
These top AI marketing tools offer you the ability to get comprehensive insights into your customer behavior and target potential customers more precisely than ever before.
However, if you are a small business specifically looking to grow your business, POWR is an excellent choice.
The platform offers you options for multiple plugins to help you get more conversions, better reach, and more resources to support your customers. Contact us to know more.