Must-Have AI Marketing Tools

Written by Jason Lee | Oct 10, 2023 3:51:00 PM

With 77% of marketers already using AI, now is the time to consider how to incorporate it into your company. Artificial Intelligence (AI) is widely used in digital marketing matrix regardless of company size, industry, or geographic location.

*Updated 01/02/2025

Besides completely revolutionizing the marketing landscape, AI marketing tools offer several new ways to analyze data, automate mundane tasks, and improve overall customer experiences.

This article will explore the importance of AI marketing tools for 2025 and some of the best ones you should research before the new year is here.

What is an AI Marketing Tool?

An AI marketing tool is software or a platform that utilizes AI algorithms to assist businesses in automating decision-making. These decisions are backed by data collected and analyzed based on market trends.

AI tools can process massive amounts of information pulled from multiple sources such as email, text, and social media and help save organizations a great deal of time otherwise spent on mundane and time-consuming tasks.

The key benefit of AI marketing tools is that they allow businesses to easily personalize their sales and digital marketing strategies.

It provides deep insights into consumers' buying habits through predictive analytics, personalized recommendations, etc.

Several options are available for these AI marketing tools. Let’s examine the six best options, along with a few AI learning resources, to help you master these tools.

1. Jasper AI

One of the most popular AI marketing tools, Jasper is an all-purpose AI writer for marketers. It leverages AI in multiple ways, making it an excellent option for varied marketing needs.

The platform has over 50 AI content generation templates, including emails, marketing copy, blog posts, Facebook ad generator, meta titles, meta descriptions, and more.

Key Highlights

GPT 3 technology, along with a proprietary LLM specifically trained in live marketing and sales content
Over 11,000 free fonts and 2,500 different categories of writing styles
Intuitive interface 25+ languages
Long-form writing assistant
Jasper Art for creating images based on simple text prompts

Ideal for:

Jasper is an ideal tool for marketers, especially for content writers and similar communication specialists who have many writing assignments per week (4000+ words).

2. Scalenut

Scalenut is a robust marketing tool specifically designed to scale. The platform lets you quickly get the entire keyword plan for your niche and easily generate a content management strategy to dominate these terms.

Key Highlights

It allows you to uncover deep insights and build a strategy using semantic key terms.
Offers real-time feedback on where your content stands with a dynamic SEO score.
It lets you write SEO content that ranks using the most advanced versions of NLP (Natural Language Processing) and NLU (Natural Language Understanding).
It allows you to write persuasive content for better conversions, using 40+ AI copywriting templates, such as website copy, product descriptions, and more.

Ideal for:

Scalenut is a valuable tool for anyone or marketers looking to make their SEO and content marketing efforts better and stronger.

3. Imagine AI Image Generator

The ultimate destination for all your creative content needs. Imagine blends cutting-edge AI Image Tool technology with intuitive design tools, enabling users to create high-quality visuals effortlessly, regardless of their experience level.

This platform offers a versatile range of creative solutions, from stunning AI-generated images and banners to captivating social media posts and product mockups. The best part? It is available on the web, android, and iOS.

Key Highlights

Access to an extensive library of AI art models and art styles.
A text-to-image AI Image Generator that turns descriptive prompts into stunning visuals within seconds.
Editable templates tailored to different industries and creative fields.
AI-powered photo editor for detailed image refinement and customization.

Ideal for:

This platform is perfect for marketers, business owners, and designers seeking quick, professional-quality content. Its user-friendly interface ensures a seamless experience for beginners while boosting productivity for creative professionals.

4. Synthesia

Synthesia is an excellent AI video generator that helps businesses generate audiovisual content. The platform allows marketers to elevate their content creation strategy by quickly and easily creating professional videos from simple text prompts.

Key Highlights

It helps you create high-quality videos within no time.
It is an excellent tool for creating convincing videos using an AI Avatar generator.
Creating a high-quality video does not require audio equipment or a studio.
It makes it easy to share your videos on social media platforms.
It includes a text to video AI feature for seamless video creation.

Ideal for:

Synthesia is ideal for marketers seeking a web-based video creation and video communication platform for audiences with AI avatars.

5. Surfer SEO

Surfer SEO is another well-known marketing AI tool that helps you with search engine optimization. This tool simplifies SEO for local businesses by auditing existing copy, comparing its competitors, and picking the right keywords.

Key Highlights

The tool allows you to see and compare the most effective methods your competitors use and how you can apply them to your marketing strategy.
Surfer SEO can evaluate and score your content based on keyword density, length, readability, and other aspects that drive rankings.
To help businesses rank higher in search results, offer features such as AI-powered content outlining, editing, and website optimization.

Ideal for:

Surfer SEO is a perfect AI marketing tool for website managers and content editors looking to improve their content copy quality.

6. Otter AI

Otter AI is yet another advanced transcription service that uses artificial intelligence to offer businesses accurate transcriptions of live meetings.

The platform will listen to your meetings, capture important slides, create meeting notes with time stamps, and show individual contributions.

Key Highlights

The tool quickly picks up the voice in an audio feed and processes it through an AI algorithm.
If you manage audio or video files with voice, the platform allows you to upload them, and it'll start turning everything into text.
It features Otter Bot to join each call, which automatically transcribes everything said in a meeting.

Ideal for:

Otter is best for business meetings, recording notes for online lectures, and transcribing pre-recorded video or audio content.

7. Zapier

Zapier is a popular AI tool for marketers. It helps build connections and marketing automation between multiple systems, saving time and promoting efficiency.

The best part is that it doesn’t require coding knowledge, and multiple templates are available to speed up the process.

Key Highlights

It features automated text analysis, which allows marketing teams to parse vast amounts of text and acquire valuable insights from customer feedback.
The tool can turn text-based inputs, including emails, Tweets, Slack messages, etc., into data and answer simple questions.
It helps you scale your business by automating time-intensive tasks such as adding contacts to email lists and initiating essential workflows.

Ideal for:

Text parsing by connecting your apps to automated workflows, thus saving a lot of time.

8. Appy Pie Design

Appy Pie Design leverages AI to streamline the designing process. Through its intuitive platform, users can easily design interfaces, select templates, and customize elements with minimal effort.

One of its versatile tools, the AI video generator, effortlessly generates ideas into captivating videos. The tool empowers you to transform your text into compelling videos, making the creation process seamless and straightforward.

The platform's integration of AI simplifies the design journey, making it accessible and efficient for a diverse range of users.

Key Highlights

Appy Pie Design goes beyond simple templates, offering innovative AI features such as an AI text-to-image Generator, AI Photo Enhancer, AI Video generator, and more.
Extensive template library for all your design needs.
Intuitive drag-and-drop interface. Its user-friendly interface makes it easy to customize templates and create professional designs.
Affordable and accessible for all. The platform offers flexible pricing plans to suit every budget.

Ideal for:

Appy Pie Design is one of the best online graphic design tools for both professional and individual designers. It caters to entrepreneurs, small businesses, and professionals who want to create visually appealing apps or websites without extensive coding or graphic design expertise.

9. AI Content Wizard

The AI Content Wizard is an AI solution that helps marketers and entrepreneurs uncover content gaps and high-value keyword opportunities. This tool gathers your website, audience, and competitors’ data to suggest themes for your blog and turn them into a ready-to-use content brief.

Key Highlights

It uses reliable data from SEMRush to find and suggest the most promising keywords and topics.
It creates a content brief that can be easily sent to its pool of freelance writers.
It saves valuable time in the content workflow and improves your SEO strategy.

Ideal for:

AI-driven keyword research and content brief development, saving time and uncovering content opportunities that would otherwise remain unseen.

10. Predis.ai

Predis.ai is an AI-powered content generator that generates stunning social media posts in seconds. It generates ready-to-publish social media creatives, videos, carousels, memes, captions, and hashtags—all from simple text input.

Through Predis, you can also conduct comprehensive competitor analyses to gauge what kind of content performs well for your competitors. This detailed competitive analysis gives you deeper insight into what works for them.

Key Highlights

Effortlessly transform ideas into engaging memes and create trending videos with ease.
Never be short of ideas with a built-in generator for creative content suggestions.
Seamlessly interact with an in-built AI chat system for convenience and support.
Establish and strengthen your brand's unique identity using Predis.ai's features.
Dive deep into competitor data for strategic decision-making.
Import existing designs, ensure post approval, and publish across all accounts effortlessly.

Ideal for:

Predis.ai is ideal for Business owners, Solopreneurs, Content Creators, Graphic Designers and Social Media Managers.

11. Freepik AI Image Generator

The one destination for all your visual content needs. Freepik blends cutting-edge AI tech with traditional content creation tools, enabling users of all skill levels to create marketing material efficiently, all while enhancing quality.

From attention-grabbing AI-generated feature images and banner designs to social media posts and mockups, this web-based platform can do almost anything.

Key Highlights

A vast asset library of stock images, vector designs, icons, and fonts.
A text-to-image AI Image Generator that can interpret descriptive prompts into photo-realistic images in seconds.
Editable templates, categorized into professional fields.
Photo editor for traditional image customization.
A mockup generator feature to showcase new products and branded merchandise.

Ideal for:

This website is perfect for marketers and aspiring designers who need quick solutions to specific content requirements. Its intuitive interface design gives novice users confidence and speeds up the creative process for professionals.

12. Heepsy

Heepsy is an AI-driven influencer marketing tool designed to help brands and marketers find, analyze, and collaborate with influencers on platforms like Instagram, YouTube, and TikTok.

It offers advanced filters for targeting influencers based on audience demographics, engagement rates, and follower count, making it valuable for brands looking to run precise, data-backed influencer campaigns.

Key Highlights

Heepsy allows you to search for influencers on Instagram, YouTube, TikTok, and Twitch using advanced filters such as location, category, engagement rate, and audience demographics.
It provides detailed insights into an influencer's audience, including age, gender, location, and interests, helping you ensure that their followers match your target audience.
Heepsy uses AI algorithms to help detect fake followers and bots in an influencer’s audience, so you can find authentic partners with real engagement.
Heepsy includes tools to organize and manage your influencer campaigns in one place, simplifying collaboration and performance tracking.
You can create lists of potential influencers and compare their metrics side-by-side, helping you make more informed decisions.
Heepsy offers a range of plans to suit different budgets, with scalable features based on your campaign needs.

Ideal for:

Brands, agencies, and marketers looking to find authentic influencers and manage data-driven campaigns with precision and efficiency.

13. Narrato

Narrato is an AI-powered platform that simplifies content creation and marketing. It offers helpful AI tools and templates at every stage.

Whether you're writing blogs, crafting social media posts, or optimizing for SEO, Narrato has got you covered. With everything integrated into the AI Content Assistant, you won’t need multiple apps for different marketing tasks—it’s all in one place.

In addition to offering helpful tools for content generation, Narrato also assists with content planning and publishing, workflow automation, team collaboration, and project management.

Key Highlights

100+ AI tools and templates for creating, optimizing, and repurposing content
Automating style guides to maintain content consistency
AI Content Genie automatically generates ready-to-use blog or social media content.
Content publishing support across WordPress/Webflow, social media sites, and other platforms and CMS
Automated content workflows
Folders, lists, tags, and a global calendar simplify content planning and organization
On-task messaging on @comments to enhance collaboration

Ideal for:

Narrato AI is perfect for marketing managers, freelance writers, and consultants looking to simplify content creation and management without the hassle of using multiple tools.

14. Typeface

Typeface is an AI content platform designed to assist marketing teams in producing brand-consistent and targeted content.

It serves as a comprehensive solution for enterprise content creation and strategic marketing transformation, going beyond the capabilities of single-purpose tools.

Typeface includes features like advanced personalization, streamlined workflows, and robust safety measures to help organizations speed up content production, personalize at scale, and enhance the impact of their marketing campaigns.

Key Highlights

Multi-modal AI content assistant with AI content creation templates
Brand personalized AI for hyper-personalization at scale
AI-first content workflows automation for customer journey (Typeface Arc)
Extensive library of integrations and connectors
Enterprise safety for ethical AI use, data privacy, and brand management

Ideal for:

This AI content platform is ideal for enterprises looking to enhance creativity, build trust, and streamline their content workflows.

15. DataFeedWatch by Cart.com

DataFeedWatch is an advanced AI-powered product feed management platform that helps businesses optimize their product feeds more efficiently.

It speeds up feed creation and updates, helping companies boost ad performance and connect with their audience through accurate, optimized product information.

Key Highlights

AI-generated titles and descriptions: Quickly generate optimized titles and descriptions, including essential product details.
Auto-mapping and categorization: Instantly map data fields and assign categories for faster, accurate integration.
Smart A/B testing: Test AI-generated content against channel standards for performance insights.
Enhanced listings: Automatically fill in missing data like colors and sizes to enhance listings.

Ideal for:
DataFeedWatch is perfect for e-commerce managers, digital marketers, and agencies needing to streamline and optimize their product feeds for Google Shopping, Meta, Bing, and other marketplaces to maximize ROAS and drive online visibility.

In Conclusion

Artificial intelligence is becoming an integral part of the modern marketing mix. From predictive analytics tools to automated email campaigns, businesses can leverage AI technology to strengthen their marketing efforts in several ways.

These top AI marketing tools offer you the ability to get comprehensive insights into your customer behavior and target potential customers more precisely than ever before.

However, POWR is an excellent choice for small businesses that want to grow.

The platform offers you options for multiple plugins to help you get more conversions, better reach, and more resources to support your customers. Contact us to know more.

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