Collecting data from your website visitors is essential for growing your business. Web forms are the way to go, whether you're gathering email addresses for a newsletter, getting feedback through surveys, or taking orders.
But creating customized forms that look good and work seamlessly with your site can be tricky, especially if you're not a tech whiz.
POWR is a tool that makes this whole process way easier. It lets you build all sorts of forms without needing to know how to code, and you can tweak them to match your website's style perfectly.
So, in this guide, we'll help you find how POWR can simplify your data collection efforts and help you create web forms that actually boost sales.
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If you've ever tried to create a web form from scratch, you know it can quickly become a headache. Coding, design tweaks, and ensuring it works on all devices can be a real hassle.
This is where POWR swoops in to save the day.
Eran Mizrahi, CEO of Ingredient Brothers, adds, “POWR is a tool that makes building and customizing web forms a breeze, even if you don't have any technical skills.”
Let’s discuss why you should choose this tool.
Remember building blocks as a kid? POWR's interface is kind of like that. You don't need to know any coding or fancy tech terms.
You simply drag and drop elements to build your form, then customize it to your heart's content. It's so intuitive that you can have a professional-looking form up and running in minutes, not hours.
And the best part? POWR has a patent for its Live Editor technology.
It allows you to make form edits on your live site in real time! A claim no other widget provider can claim.
Need a simple contact form? Check. A multi-page survey? Got it. A poll to gather opinions? Easy peasy.
POWR offers a range of form templates to suit all kinds of needs. Whether you're trying to build your email list, get customer feedback, or collect registrations for an event, POWR has you covered.
Matt Grammer, Founder & CEO of Kentucky Counseling Center, adds, “The best part about POWR is the level of customization you have.”
Matt continues, “You can easily change your form's colors, fonts, and overall layout to match your website's look and feel. It means your forms will seamlessly integrate into your site — creating a smooth and consistent experience for your visitors.”
POWR doesn't just create forms — it helps you automate your workflow. It integrates with popular email marketing platforms like Mailchimp and Constant Contact, automatically adding new signups to your list.
Ali Nahhas, Owner of Aladdins Houston, explains, “You can connect POWR with CRMs (customer relationship management software) like Salesforce or HubSpot to streamline your lead management process.”
Image Source: Search Engine Watch
Let's face it: most people browse the web on their phones. If you don’t optimize your web form for mobile, you're missing out on a huge chunk of potential leads.
As you can see in the above image, a mobile-friendly website increases the likelihood of customers buying products by 67%. And POWR takes care of this for you.
Kevin King, Founder & CEO at Anytime Baseball Supply, explains,
“All POWR forms are designed to be mobile-responsive, meaning they automatically adjust to look great on any screen size.”
He goes on to say, “This ensures a seamless experience for your mobile users, leading to more signups and conversions.”
Let's walk through it together, step by step. Don't worry, it's much easier than it sounds!
First, go to the POWR website and create a free account. This will give you access to the entire library of form templates and customization options.
“They even have a free form that lets you get started without spending a dime,” adds Khashayar Shahnazari, Chief Executive Officer at FinlyWealth.
Image Source: Budibase
Once you're logged in, you'll see a bunch of different form types to choose from. Here are some of the most popular ones for businesses:
Michael Hess, Tech Expert at Code Signing Store, shares, “Always choose the template that best fits your needs, and get ready to customize it.”
This is where the fun begins! POWR's editor is super easy to use. You can click on any element of the form to change it.
Want to add more fields? No problem! Do you want to change the colors or fonts? Go for it!
Here are some things you can customize.
Saba Mobebpour, CEO at DropGenius, shares, “POWR offers tons of customization options, so you can really make your form unique.”
Once you have the basics, you can explore some of POWR's more advanced features. These include.
Once you're happy with your form, it's time to add it to your website. POWR makes this easy with a simple embed code.
You can copy and paste the code into your website's HTML. Martin Seeley, CEO of Mattress Next Day, explains, “With POWR, you can create stunning, customized forms in no time. So go ahead and try it — you might be surprised at how easy and fun it is!”
Image Source: HubSpot
Creating a web form is just the start. To get results, you need to optimize it for maximum engagement and conversions.
Danny Jay, Marketing Director at SOLVED Consulting, shares,
“A well-designed form makes it easy and enjoyable for people to share their information, while a poorly designed one can turn them away in seconds.”
The above image shows why people leave websites. Therefore, investing in good web forms is necessary.
No one wants to fill out a form that feels like a never-ending survey. Alex Taylor, Head of Marketing at Digital Signage NYC, says,
“People are busy, and their attention spans are short, especially online. So, get to the point! Ask for only the information you absolutely need.”
This might be their name and email address for a newsletter signup or a few more details for an order form.
Alison Lancaster, CEO of Pressat.co.uk, adds that “sticking to 5-7 fields for most forms is a good rule of thumb.”
Your CTA button is the big finale of your form. It's where you want people to click!
So, make it stand out with bright colors and clear words that tell people exactly what will happen when they click.
Instead of a plain ‘Submit,’ try something like:
“People should know exactly what they're getting by clicking,” adds Chase Hughes, Founder of ProAI.
Image Source: Paradox Marketing
Indie Basi, Director of WadeSupplies, adds,
“Don't leave your visitors hanging after they hit submit! Take them to a thank-you page to let them know their form went through.”
Indie continues, “It’s also a great opportunity to tell them what to expect next (like a confirmation email) or offer them something extra, like a discount code or a link to your latest blog post.”
A simple thank-you page shows appreciation and keeps them interested in your brand.
Don't assume your first form design is perfect. Experiment with different versions to see what works best.
“You can change the headline, the colors, the button text, or even the order of the questions,” shares Nojan Rahimi, Director at Blutin Finance.
“Most form builders have A/B testing tools that let you try different variations and see which one gets more submissions.
This is how you find out what your audience really responds to,” shares Sumeer Kaur, Founder of Salwar Kameez.
Each time someone fills out your form, they give you valuable information. Track how many people see your form, how many start filling it out, and how many actually complete it.
“This data can tell you a lot about what's working and what's not,” adds Kris Kraze Mullins, Chief Marketing Officer at Capital Max.
Your form may be too long, or your CTA may not be clear enough. By analyzing this data, you can continuously improve your forms and get more out of them.
Here are three real-world case studies from satisfied POWR form users.
Image Source: MARRIN COSTELLO
Marrin Costello experienced good growth after launching its online store in 2012. However, as their brand expanded and reached a global audience, they faced the challenge of efficiently collecting customer data and feedback to enhance their website's functionality and user experience.
Marrin Costello opted to integrate POWR widgets into their website to simplify data collection. These customizable widgets allowed them to create engaging web forms seamlessly blending with the brand's aesthetic.
The POWR Form Builder enabled them to design forms tailored to specific purposes, such as collecting email addresses for newsletters, gathering feedback on new collections, or conducting surveys.
Here are some benefits they got.
Image Source: POWR
EhubNepal, an online platform for Nepali events and news, sought to improve user engagement and expand its reach to the Nepali diaspora.
They needed tools to streamline content updates, capture leads, facilitate communication, and sell event tickets on their partner website.
EhubNepal integrated various POWR plugins into their website to address these challenges.
This plugin enabled automatic updates of news content from various sources, keeping the website fresh and informative for users.
EhubNepal successfully automated news updates and built a substantial subscriber base for targeted communication and enhanced user communication.
Plus, they streamlined ticket sales on their partner website, ultimately increasing event attendance and revenue.
Image Source: Big Boy Digital Marketing
Big Boy Websites, a web design firm specializing in affordable solutions for small businesses, sought to attract more clients and streamline their sales process.
They needed a way to showcase their unique offering and collect leads effectively.
POWR's Form Builder allowed Big Boy Websites to create customized contact and lead capture forms seamlessly integrated with their website design.
They also implemented a POWR popup to highlight their "no upfront costs" offer and encourage visitors to sign up for a free consultation.
By using POWR, Big Boy Websites attracted more potential clients and turned more website visitors into leads. The tools also made managing and connecting with leads easier, leading to more sales.
POWR forms are a simple way to make your website work harder. They're not just about looking good (although they definitely can!).
They're about collecting valuable information from your visitors and turning them into leads or customers.
If you've been struggling with complicated form builders or worrying about coding, POWR is your new best friend.
It takes the hassle out of creating forms, allowing you to focus on what really matters—building your business. Give it a try, and see how easy it is to gather the data you need to grow your business.
Hey, it's Mick and I'm the Growth Marketing Manager at POWR. My marketing career spans two decades, primarily in growth marketing in the healthcare space, with stints in broadcast television, advertising and copy editing. I've also owned 3 small businesses in the past, and sold them all for a profit.
I went to the College of Journalism at the University of Louisiana - Monroe and a storyteller at my core. My wife Elizabeth, son Gavin, and pup Jolene currently call Lafayette, Louisiana home.
Follow me on LinkedIn.