Small business owners will be glad to learn that it’s never been easier or cheaper to build a business website. Not just any website but one that will connect your brand to existing and potential customers while creating brand awareness.
*Updated 8/6/2024
With intuitive website builders that come with drag-and-drop functions, pretty much anyone can build a website for a small business. But, of course, there are some items to keep in mind if you want to create an engaging and high-converting website. Read on for six tips on how to build a winning website for a small business:
First up, there’s no one size fits all solution when creating a website for your business. Each business has its unique needs. Hence, effective website development starts by defining your business goals.
Your sales strategy will also influence your goals. Do you want to drive online traffic to your physical stores, or are you only a digital store?
With your business goals defined, next, you need to consider some website-centric goals that will help your developer create your website. Start by ranking the following web elements in order of their importance to your overall website goals.
In the realm of web design services, prioritizing function over style becomes crucial.
For example, if your priority lies in achieving optimal page load time and enhancing SEO for a superior search engine ranking, a skilled web designer will align their focus accordingly.
If, however, you want to wow your customers with rich visuals to showcase your brand and products, the designer will build a more dynamic website with videos, high-resolution images, and interactive transitions.
That could result in a slower page load speed.
Your goals and priorities will also define if you need to go for a complete custom website or if you can simplify the process with a popular website builder platform like Wix or Squarespace.
Every choice has its pros and cons, and it eventually comes down to your priorities, especially in the context of how effectively and quickly you want to launch a small business website.
Your domain name should ideally include your business name. You can use online domain and company name generators to get ideas based on your specific business. Domain Wheel is one such online generator.
Ensure that your domain name is easy to remember and choose a domain extension that suits your business.
For example, if you’re an industry expert or a serious hobbyist, you can showcase that with a .pro domain extension. You may also want to consider adding a keyword in your domain to make it easier for prospects to know what your business is about.
For example, “www.celticwebdesigners.com” makes it pretty obvious what the website and the business are about. Remember, the domain name will form part of your branding. So choose wisely.
Free domain names can be obtained from certain providers, which can save money in some cases. However, they may not be as professional or reliable as paid domain names and often come with limitations and hidden costs, such as ads on your website or fees for additional features.
Once you have built your website, you need a reliable hosting provider. The hosting company should offer good customer service. It’s also good to check the hosting provider's customer reviews on platforms like G2. Here are more pointers to follow when choosing a provider:
When it comes to reliable hosting providers, the factors mentioned above are what you need to look at and compare between your web hosting options.
Especially, by choosing a hosting provider that offers fast server hosting, you can ensure your website operates smoothly and efficiently, resulting in satisfied visitors and better online success.
User flow describes the specific set of actions a user takes when browsing a website.
The amount of friction they experience in their user flow determines how good or poor their experience will be. Focus on delivering a smooth interface when you build a website for a small business.
By focusing on creating smooth user flows, you can significantly enhance the quality of your users' experience. This involves designing intuitive paths that users follow to achieve their desired actions on your website with minimal friction and effort.
Page Flows provides extensive design inspiration, showing how leading products guide users through tasks efficiently. Having a well-thought-out user flow not only supports usability but also encourages users to engage more with your content, potentially increasing conversion rates.
The image above shows the layout of a well-designed online store.
The first screen lets you choose the product category, and the products in that category appear on a carousel. From there, it’s just two taps to select the product and add it to your cart.
Five critical elements of your UI merit close attention and planning:
By creating frictionless interactions and designing smooth user flows, your product’s users will be able to achieve their goals quickly and with ease.
For professional help with branding and website design, you may consider contacting digital8, a leading digital agency based in Australia.
One favorite phrase from most content marketing strategists is that “content is king” and that it’s critical for SEO. But what exactly qualifies as high-quality content?
Studies on users' browsing behavior reveal that the average on-page time is 2-3 minutes.
However, as the infographic below shows, there is also a niche for content with a higher word count and, hence, higher on page time. The catch is knowing which part of your web content should be a 2-3 minute elevator pitch (say, the product page) and which part needs to be a lengthier piece like a blog.
When it comes to your content and copy, focus on the following:
The content should be easy to understand and process and visually engaging. So add relevant images throughout your piece.
When you optimize a blog for SEO, you increase its rankings on the search engine results pages. That, in turn, helps you drive more traffic to your website. Pay attention to the following critical practices:
With WordPress, you can install SEO plugins like Yoast SEO to scan your content both for SEO and readability. Yoast analyzes your content and provides suggestions and tips for improvement:
Try and follow this SEO checklist when optimizing your website. Making your website SEO-friendly starts at the design stage and includes elements like the number of pages, organization, structure, and connectivity.
The key elements that Google and Bing evaluate while ranking content should be present on your website. That includes elements like quality content optimized for keywords, sitemaps, SEO-friendly URLs, and other SEO features.
Most website designers will keep in mind the needs of both users and search engines when building your website.
Every business, both big and small, needs to be online. Most of your customers are probably there.
To build a website for a small business, try focusing on making the site easy and intuitive to use. You also need to get a relevant domain name and a good web host, create engaging content, and optimize the site for search engines.
We hope you find these six tips insightful and helpful in developing your website. As a rule of thumb, the more time and effort you invest in creating and testing your website, the better the return on investment.
Ian Loew is a web entrepreneur and inbound marketing expert, and the Owner & Head of Business Development of Lform Design. After four years of helping Fortune 500 companies with MGT Design, Ian embarked on his freelance career before establishing Lform Design in 2005. He leads a team of creative professionals to deliver inspired online experiences via modern, responsive websites that reflect his clients' core values. When not at the helm, Ian can be found mountain biking with friends or spending time with his family.