Running a store on Shopify in 2026 is a lot. You're the founder, the marketer, the order packer, the support team, and everything in between, often before lunch. You're being asked to find the best tool out of thousands and use the most AI. The last thing you need is another complex tool that you spend half your day configuring. That's why we're excited to announce a new app built to simplify your marketing processes.
POWR Email is live on Shopify as of today. It's an easy way to send marketing emails that bring customers back and grow your revenue, right from inside your store. It's in open beta and ready to install.
POWR Email app for Shopify merchants is now live
Here's the TL;DR:
- POWR Email is email marketing embedded directly in your Shopify dashboard, connected to your Shopify contacts and segments, and using your existing branding. Design, send, and see the revenue each email brings in, without leaving your store.
- We believe in fair pricing. Free up to 10,000 emails a month, then $12 a month for 20,000. You pay for what you send, not for the contacts you keep, and contacts are unlimited.
- You can send broadcasts, sequences, and automations from POWR Email. We'll help you ship everything from one-off promo campaigns to a more complex welcome flow.
- We're shipping fast and want your feedback.
- Get it on the Shopify App Store.
Why we made an email app
If you've ever gone looking for a new email app, you know the feeling. Search "email marketing" in the Shopify App Store and nearly 4,000 apps come back. Somewhere along the way, sending a simple message to your own customers turned into a whole project.
When we started building this app, we met with a group of Shopify marketers and asked what is and isn't working in the email apps they use today. Here's what we heard from you:
- Email works best when a few reliable sequences drive predictable revenue, which frees you up to think about promotions and upsell campaigns.
- You don't want to spend hours every day working on email.
- You're paying too much a month to the big players, and the apps aimed at founder-led stores don't offer much functionality.
- Pricing based on your contact list essentially taxes you for growing your subscriber list.
- Not every team has a design expert, so you'd rather work from templates.
Every POWR app is built on the premise of simplicity. We want to help you generate more revenue with less effort, and our email app is our answer to that. You own your contact lists, and this is our way of turning that owned audience into buyers.
Simple, on purpose
You shouldn't need a manual or a team of lifecycle marketers to send an email, so we worked hard to simplify the setup and the send. Pick a template, make it yours, hit send. That's really it. Our goal is an email app you won't outgrow, one that still does the things that grow your store: welcome new subscribers, win back customers who've gone quiet, run automations on their own, and get the word out about your next sale.
Broadcasts, sequences, and automations
There are three ways to send, and you'll likely use all of them:
- Broadcast: one email, sent once. Your go-to for a promo, a newsletter, or a "we just restocked" note to your whole list or a specific segment.
- Sequence: a few emails sent over time to a list you choose. Think a three-part launch or a welcome series that tells your story.
- Automation: emails that send on their own when a customer does something. Someone subscribes, they get a welcome. Someone goes quiet, you win them back. Set it once, and it runs.
And you don't have to start from a blank page. Ready-made presets cover the campaigns stores run most:
- Sequences for a moment in time: Flash Sale, Product Launch, Seasonal Promotion, and VIP Sale.
- Automations that run in the background: Welcome, Win Back, Product Education, and New VIP Customer.
Pick one, make it yours, or build your own from scratch. Most of our early testers started with a broadcast, then turned on a welcome sequence once they got the hang of it. Start wherever feels right.
See what actually sold
Opens and clicks are useful, but revenue is the number that matters. POWR Email ties orders back to the emails that drove them, so you can see the sales each broadcast, sequence, and automation brought in, not just who opened. You'll know what's working, and what to send more of.
It's already in your store
Because POWR Email lives inside Shopify, your customers are already your list. Nothing to import, no second login to remember. Drop your products right into an email and send. Add it to your store, not your to-do list.
Better with your other POWR apps
POWR Email is part of your POWR toolkit, and the pieces are built to hand off to each other. The hardest part of email is usually getting the list in the first place, and that's exactly where your other POWR apps come in. A few ways merchants put them together:
- Grow your list, then welcome them. Run a POWR Popup offering a first-order discount. The moment someone signs up, they land in your Shopify customer list, and a welcome automation in POWR Email greets them and reminds them to use it, no manual steps in between.
- Turn browsers into subscribers. Add a POWR Form to your footer, your homepage, or a landing page to collect emails, then include those new subscribers in your next broadcast. No export, no CSV, no reconnecting.
- Fill your list before a big sale. Run an exit-intent popup in the weeks ahead of a launch or BFCM to catch shoppers who aren't ready to buy yet, then broadcast the sale to every one of them the day it goes live.
Fair pricing for email marketing, finally
Whenever we chat about email marketing with Shopify merchants, we hear the same frustration again and again: it doesn't feel fair to pay based on how many contacts you have. You add a subscriber, your bill goes up, even if you never email them. So we did it differently.
You pay for what you actually send, and you keep as many contacts as you like, for free. And the free plan isn't a tease. It's enough room to really get to know the app and see it work for your store before you decide to move over from whatever you're using now.
- Free up to 10,000 emails a month.
- $12 a month for 20,000, with low rates per 1,000 sends after that.
The bigger platforms do it backwards. They bill by the size of your list, so as you grow you can end up paying well over a hundred dollars a month before you've sent a single email, just to store contacts you may never message. Growing your audience should be a win, not a bigger invoice.
No contracts, no per-contact fees, no penalty for growing. Your bill is simply what you sent.
What's coming next
Email is our focus for a while, and we're building fast. Here's what's coming very soon:
- Easier migration, so bringing your emails and lists over from your current tool is painless.
- AI builds, so you can create emails right from the AI tools you already use.
- More of what you need to run email from start to finish. This includes new templates, automations, and connections to the rest of our apps.
Go send your first email
POWR Email is free to start. Install it from the Shopify App Store and send your first email today.
Get POWR Email on the Shopify App Store →
And if you're setting things up or just want to share what you think, our PM Hassan would love to chat. Grab a time with him here.