Looking to engage more visitors and increase conversions on your successful Shopify stores? Adding pop-ups is a smart way to grab attention and grow your email list, promote discounts, or announce events.
This guide will show you how to add pop-ups on Shopify—whether it’s a Shopify email popup, a discount pop-up, or a pop-up shop announcement. The best part? No coding required!
Before you can add pop-ups to Shopify, you need a Shopify store. Follow these steps to get started:
Once your store is up, go to the Shopify App Store to install a popup app Shopify offers. Search for "popup" or try POWR Popup, which provides templates for email signups, discounts, and event announcements.
After installation, log in to your Shopify account and navigate to the popup app’s dashboard. Here, you can select templates for email popups, discount offers, or announcements.
Check Shopify’s apps management guide for help configuring apps effectively.
Your popup should match your store’s branding. Apps like POWR Popup make it easy to modify fonts, colors, layouts, and even add pop-up sale images.
For effective popups, use triggers to control when they appear:
Enable a popup on product detail pages (PDP) to highlight special offers or encourage email signups.
You can connect your popups to tools like Mailchimp or Klaviyo to automate email signups. This ensures new subscribers are automatically added to your marketing campaigns.
Use email popups designed to collect addresses and integrate them directly with your marketing apps.
Before going live, test your Shopify popup window to ensure it works well on all devices. Preview your design and check for issues with layout or triggers.
If you need changes, go back to the app’s dashboard and modify your popup anytime.
When everything looks good, publish your popup and monitor its performance.
Use Shopify’s built-in analytics or your popup app’s tools to track conversions, clicks, and email signups.
Use a pop-up shop template to highlight events or new collections.
When adding pop-ups to your Shopify store, it's essential to maximize their effectiveness by following best practices and leveraging expert tools.
Here are some additional resources that can help you create compelling and high-converting pop-ups:
Explore various case studies from brands like Furniture Maxi, Hardgraft, Human Food Bar, and more.
Learn how they use popups for lead capture, incentives, abandoned cart recovery, upsells, and educational content. For detailed case studies and more information, check out this guide on popup best practices.
Pop-ups are a fantastic way to grow your email list by capturing visitor information quickly. If you're just getting started, check out our detailed guide on steps to build an effective business email list. This article provides actionable tips for attracting subscribers and boosting your email marketing performance.
Using pop-ups effectively can significantly enhance your e-commerce store's performance.
Explore our insights on the benefits of e-commerce to sellers to learn how pop-ups contribute to higher conversions, customer engagement, and overall sales.
Monitoring and analyzing the performance of your pop-ups is crucial to improving their effectiveness.
Learn more about key metrics in our article on lead generation metrics that matter. Understanding these metrics will help you measure the ROI of your pop-up campaigns and make data-driven decisions.
Creating user-friendly pop-ups is crucial for maintaining a positive shopping experience.
Check out HubSpot's guide on pop-up best practices to learn how to design effective pop-ups that engage visitors without being intrusive.
Go to Settings > Users > Add Staff to invite team members and assign permissions.
POWR Popup offers customizable templates for email popups, discounts, and announcements, plus seamless integrations with Mailchimp and Klaviyo.
Enable popups to display discount codes when customers visit specific product pages.
Yes! Add a button in your popup that directs visitors to your About Us section.
Go to Online Store > Pages > Add Page to create a new page for policies, FAQs, or promotions.
Adding pop-ups on Shopify is a great way to engage visitors, promote discounts, grow your email list, and adds to the overall optimization of your Shopify store.
Whether you're using a Shopify newsletter popup or launching a pop-up shop, tools like POWR Popup make it easy to customize and monitor your campaigns.
By following these steps, you can easily add popups to your Shopify website and increase conversion rates. Use a Shopify popup app to engage visitors, collect emails, and make the most of your marketing campaigns!
Hey, I’m Minjin, a Marketing Associate at POWR, where I specialize in working with Shopify apps and crafting strategies that drive growth. I focus on getting our POWR apps known across the platform and finding the best ways to promote them.