Instagram has become one of the most powerful social media platforms for businesses to showcase their products and services.
The reason is that many Instagrammers are not just using the platform to connect with others but also to discover new brands.
However, creating engaging and valuable content on Instagram for your social media campaigns can be challenging, especially for service-based businesses.
Since Instagram is a visual platform, product-based businesses can maintain their online presence by posting images and videos of their products.
Service-based companies need to find creative ways of showcasing their intangible offerings. This article explores unique and effective Instagram content ideas suited explicitly for service businesses.
From showcasing behind-the-scenes moments to sharing client success stories, these content ideas will help you leverage Instagram to boost brand engagement, reach new audiences, and get more clients.
So, whether you're a consultant, coach, or agency, read on to learn how to create engaging Instagram content and stand out in a crowded digital marketplace.
Below are the top ideas on what to publish on Instagram as a services business to boost your client base.
As a service-based business, one of the best ways to market yourself, showcase your brand personality, and build a connection with your audience is to share behind-the-scenes moments.
Behind-the-scenes content can include images or videos involving you and your team, the processes you follow, the business tools you use, and any other elements that make your business unique.
Here are some examples of behind-the-scenes content you can share on Instagram:
Sharing behind-the-scenes content enables you to give your followers a glimpse into the real people and processes behind your brand.
It can help to humanize your business and make it more relatable. The result of it is increased engagement and loyalty to your business.
Another powerful Instagram content marketing idea to showcase the value of your offerings is sharing client success stories.
Sharing these stories highlights the effectiveness of your services and provides social proof to your potential clients. It gives them confidence in your ability to deliver results.
Here are some ways to share client success stories on Instagram:
If you share client success stories on Instagram, you demonstrate the effectiveness of your services and create a sense of community and trustworthiness with your audience.
Followers will see that you have a proven track record of delivering results, making them more inclined to choose your services in the future.
You likely have a wealth of knowledge and skills in your industry, and that’s why you can offer your services to others.
As a service seller on Instagram, sharing valuable tips and tricks with your followers can help demonstrate your expertise and provide value to your audience.
You can do it by recording yourself or packaging the information as images or videos. Here are some tips and tricks you can share on Instagram:
If you share valuable tips and tricks on Instagram, you can establish yourself as an authority in your industry and boost your reputation.
When your audience sees that you’re knowledgeable and helpful, they’re likelier to turn to you for guidance and even hire you.
Infographics are powerful and engaging marketing tools that allow you to present complex information visually appealingly.
If you’re a service-based business on Instagram, you can use infographics to showcase your expertise, educate your followers, and build brand awareness. Here are some tips for making infographics for Instagram:
Remember to keep it simple. Infographics should be easy to read and understand, so you need to avoid clutter. Straightforwardly explain your points and use visual elements like icons and images to help illustrate your message.
Inspirational quotes can be a meaningful way for service businesses to connect with their audience on Instagram.
Whether you're a life coach, a wellness expert, or a business consultant, sharing motivational messages can help you inspire your followers — even make you viral— and build your brand.
Here are some tips for using inspirational quotes as Instagram content ideas for your service business:
When it comes to posting quotes, feel free to get creative. While traditional quote posts can be compelling, you can experiment with different formats.
For example, you might create quote graphics with animations or use videos to share longer quotes or messages.
Promotions and deals are a perfect way for service businesses to attract new customers and reward their loyal followers on Instagram.
Offering exclusive discounts, special offers, and limited-time deals encourages your followers to try your services while the prices are more friendly.
If you do, you need to make sure you're active on Instagram, reply to Instagram messages properly, and can provide good support in case customers have any questions.
Here are some tips for using promotions and deals as Instagram content ideas for service businesses:
Setting a deadline is one trick to get the most out of this Instagram content idea. Your audience will want to take action immediately when there's a sense of urgency.
And clearly communicate the deadline in your caption and graphics for people to see.
User-generated content (UGC) is another idea for services businesses to engage with their followers on Instagram and authentically showcase their offerings.
UGC refers to any content your followers create and share about your brand, such as photos, videos, reviews, or testimonials.
Featuring UGC on your Instagram page allows you to build social proof, strengthen your relationship with your followers, and attract new customers.
To generate UGC, you must actively encourage your followers to share content about your brand. It can be as simple as asking them to tag your brand in their photos or using a branded hashtag in their posts. Once you have some UGC, you can feature it on your Instagram page.
Also, when your past clients share UGC online, engage with them by liking, commenting, or reposting their content. It will help you establish a stronger bond with them and encourage more UGC in the coming days.
Yes, that’s right. Memes are typically humorous images or videos with captions often relatable to a specific audience. Businesses can use them to engage followers and inject humor into the content.
To get started, you just need to know your audience and what type of humor they enjoy. The memes should relate to the niche you’re in.
Take note of the popular memes among your followers and use that as inspiration for your own memes.
Also, watch trending topics and incorporate them into your memes when appropriate. It can include holidays, viral videos, or popular memes.
Memes are meant to be humorous and light-hearted. So, make sure to keep your memes on-brand and in good taste. Steer clear of controversial or offensive content that could alienate your audience.
Having discovered some new Instagram content ideas, use these tips to implement your plan.
Instagram is a powerful platform for service businesses to connect with their audience and promote their brand. By using a variety of content ideas, such as infographics, promotions and deals, and memes, you can capture the attention of potential clients on Instagram.
The key is to know your audience, set goals, and develop a content strategy that is consistent, visually appealing, and on-brand.
If you implement these ideas and tips, your service business can have a strong presence on Instagram, and you’ll be able to achieve your business goals with lesser effort.
Mike Stuzzi is an online entrepreneur who blogs at MikeStuzzi.com. He publishes helpful guides on starting online businesses, the best business and AI tools to enhance productivity, and his personal experiences on the site.