A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS marketing tools offer maximum benefits without spending much money, which is a win-win for the small business owner.
*Updated 7/17/2024
We can't imagine what would happen with limits to on-premise applications. Thanks to the entire SaaS industry, we could continue doing our regular business despite global uncertainty.
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The SaaS industry has done exceptionally well in the last two years, and there is a SaaS tool for every business activity.
SaaS development services are becoming increasingly important as businesses seek to leverage the power of cloud computing and deliver seamless experiences to their users. The available SaaS tools are unique and packed with powerful features.
Finding a tool that does everything you need may seem overly complicated to a non-technical person, especially when you include the need for a mobile-responsive design into the mix.
We have curated the best SaaS tools for startups & small businesses. This article will give you a better idea of what SaaS tools to try, including SaaS reporting tools and CRMs for example.
Revenue Grid helps companies automate interactions, use more business data and maximize revenue. They provide users with simple tools and revenue intelligence software that saves daily time, increasing sales success and becoming a natural part of the workflow.
Inoxoft is a custom software development company based in Texas. They focus on a personalized approach toward every client and deliver web and mobile apps with cloud capabilities, supply chain monitoring, production planning, and customer relationship management.
ContactOut simplifies customer outreach for sales and marketing teams. You can easily find someone's email address with the email finder tool.
The straightforward email marketing tool makes it easy to stay in touch with contacts and keep them returning for more. Whether ContactOut has everything you need. Sign up today and start growing your business.
Key Features
Videvo is a video effects marketplace that provides affordable stock footage for creative professionals, filmmakers, and videographers. The founders created the platform with a straightforward mission: to make stock footage more affordable and, in so doing, empower creators worldwide.
Videvo's founders are a group of video editors frustrated with the market's lack of affordable, high-quality footage. So they decided to do something about it by launching their stock footage site, selling clips at prices far lower than the industry standard - with no membership fees or commissions.
Videvo is a popular choice for creatives who want to save money without sacrificing quality.
Key Features
Startups and SMBs cannot afford to waste time or resources, and proper planning and team coordination are essential for their success. These businesses can overcome such problems by using an effective project management platform.
ProofHub is the best-suited project management and team collaboration tool for new and small business growth. ProofHub offers a centralized platform for team collaboration, task management, and project tracking, allowing businesses to easily streamline workflows and achieve project goals.
Key Features
Task management: Get everything you need to manage tasks in one place, including selecting multiple assignees, prioritizing tasks, tracking progress in real-time, and identifying bottlenecks while keeping every team member informed and managing resources.
Team collaboration: Ensure no miscommunication happens by creating real-time discussion topics to share ideas, notes, or files; one-on-one chat; and a dedicated space for official announcements.
Custom roles: Get ultimate control over your resources and projects by customizing roles for team members and clients and allowing them to perform as per their roles and responsibilities.
Time tracking and estimates: To ensure doing tasks on time for better productivity, you can track time, set time estimates for each task, and get notified whenever you exceed them.
Reports and analysis: You can better estimate project cost, time spent, and effort estimation using customized reports on project progress, time tracking, and other key metrics.
Markettailor helps B2B marketers to create personalized website experiences for their existing websites without code. The tool identifies anonymous companies on your website and shows them the most relevant version based on industry, revenue size, and many more segmentation rules.
Marketers can quickly swap text, images, links, and call-to-actions using a visual editor. Each personalization is automatically A/B tested to report the effectiveness of personalized content to each customer segment.
Markettailor specializes in B2B website personalization and gathers its data from the open-source web to provide marketers with the most up-to-date and relevant data for personalization.
For identifying companies, Markettailor uses several data from the best data providers, including Clearbit, Kickfire, and Zoominfo.
Key Features
HackerEarth is a global company that helps large enterprises recruit, evaluate, and upskill developers based on specific skills.
The company’s platform enables recruiters to make the most accurate and informed decisions about candidates, improve hiring efficiencies, facilitate continuous learning and development, and ensure the right developers are matched with the right positions.
HackerEarth is also a leading facilitator of online hackathons and coding challenges, where its community of over 7 million developers can upskill and practice for employment interviews.
The company was founded in 2012 with offices in San Francisco and India. For more information, visit hackerearth.com/recruit.
Key Features
LeadsBridge is an iPaaS solution that enhances business data orchestration for companies to strengthen their omnichannel strategy.
With LeadsBridge, you can bridge the gap between advertising platforms and sales funnels and deliver tailored integrations based on your business needs. LeadsBridge integrates the marketing technology stack with Facebook, Instagram, Google, and LinkedIn ads to streamline advertising activities.
More than 370 out-of-the-box integrations are available now, allowing you to synchronize data seamlessly between your advertising platform and your software.
Key Features
Effective internal communications are crucial for bridging the gap between team members in any organization.
Joinblink introduces an intelligent internal communication platform that not only keeps everyone connected but also ensures that every employee is aligned with the company's objectives and culture.
Key Features
An intuitive yet powerful solution to manage all your accounts, brand awareness, reach, reputation, and growth online. EClincher is a leading social media management platform, 100% guaranteed to deliver the best ROI.
This software helps you understand your social media performance with in-depth analysis, highlighting the content that performs best.
With smart inbox and workflow approval, you can improve communications with your team and fanbase. eclincher is an official partner of Facebook, Instagram, Twitter, LinkedIn, Google Business, YouTube, Pinterest, TikTok, Google Analytics, and many more integrations.
Key Features
GetAccept is the G2 category-leading digital sales room platform, empowering revenue teams to increase win rates by engaging and understanding buyers from an opportunity to a signed deal.
With all their stakeholders, Sellers and buyers can collaborate in real-time and access content relevant to the deal cycle. The platform improves sales efficiency through deal and pipeline insights, custom sales content, and seamless integrations.
You can include personalized videos, pre-recorded company presentations, or case studies. Consolidating these marketing materials gives your company an edge over the messy competition.
Key Features
Autoklose is a sales engagement tool that combines email automation with B2B data.
It assists you in targeting the correct prospects by employing an extensive database of clean, B2B leads with verified email addresses. It allows you to automate email campaigns in four simple stages, tailor your outreach, develop and validate email lists, and track response rates.
Key Features
Visme is an easy-to-use visual content creation and collaboration platform.
With Visme, you can add movement to your brand strategy in minutes with visual content like videos, infographics, presentations & animation.
Visme includes a drag-and-drop editor and a library of hundreds of templates, photos, and animated characters. No matter your role or level of design skills, with Visme, your work life is easier.
Key Features
When marketing your brand efficiently, just creating shiny ads won’t cut it. You want to build trust with your current audience and, ideally, expand it. Podcasting is one great way to do it.
Regardless of your team’s workload or size, making the creation process as easy as possible is preferable. Podcastle is an online content creation platform that allows you to record, edit and get a publication-ready show all in one place.
Key Features
VoilaNorbert helps you find any corporate email addresses, manage your leads and gain a lot of time spent on creating an email list. It lets you find leads, email addresses, and contact information on any website simply by clicking a button.
All your leads can then be exported, added to customized lists, and contacted directly from Norbert with advanced tracking tools to know if they opened or clicked on your emails. VoilaNorbert lets you find any corporate email address but also has a feature for verifying addresses in bulk.
Key Features
Cloud-based scheduling software SimplyBook.me is designed for service businesses in various industries. It provides a booking site so users can accept online bookings, collect client feedback to optimize revenue and service performance, and send appointment reminders by email and SMS.
Users can use the tool to send promotions, set up recurring services, link service providers, and customize booking site options. SimplyBook.me can customize booking systems by embedding the booking system in an iFrame or a booking button on a website.
Key Features
Pixpa is the leading no-code website and store builder for event photographers, artists & designers.
Pixpa empowers creatives to easily build and manage a beautiful, professional website with a built-in online store, blog, and client galleries. Pixpa’s all-in-one platform has everything you need to showcase, share & sell your work online and grow your business.
Key Features
Refrens is the ideal invoice generator since it allows you to make endless invoices for unlimited clients without spending a single penny. With just one click, you may generate a delivery challan, payment receipt, debit note, and credit note.
Refrens can also change the invoice's fields and columns at any time, and you can transmit the document by email, WhatsApp, or by immediately saving it as a PDF and sending it.
Key Features
SocialBee is a social media management tool that allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).
Key Features
ReferralRock put referral marketing on autopilot - more referrals, lower cost to acquire customers. It is built for marketers who want to grow their referral programs with less admin work.
Make it easy for your customers to discover, join, and share. Fully customizable portal, multiple embed options, one-click sharing, and flexible rewards. Track and manage impact as you scale, plus expert support from onboarding specialists. Integrate with the systems you're already using.
Key Features
AutoDS is the leading all-in-one dropshipping tool that helps sellers automate their dropshipping business, allowing them to dedicate their precious time to the things they love in life.
Dropshipping with AutoDS saves you time. Quickly find and import trending products, and monitor pricing & stock 24/7. Automatically process orders and more.
Key Features
Bulk.ly will eliminate spending hours each week copying and pasting your evergreen updates to social media. Set them up once, and have your posts rotated automatically for you with Bulkly.
There are various ways to add content to Bulkly. Among them are CSV uploads, importing from Buffer, using RSS feeds, and more.
The most significant time save offered the ability to automatically create multiple social media updates from a single blog post URL. Paste in your blog link, and Bulkly will recommend dozens of updates for you to use.
Key Features
Sotrender, a social media analytics tool, helps marketers monitor the effectiveness of a company's Facebook, Instagram, YouTube, and Twitter profiles.
Having reach, demographics, and engagement data available under one roof will make it significantly easier to see if the company’s marketing strategy is successful and how you can improve it.
Also, accessing competitors' performance metrics enables one to craft the strategy and content further.
The differences between Sotrender and Facebook or Instagram Insights are immediately visible. It’s not only about the user experience but also about unique metrics, additional data, and how you visualize them.
Key Features
Xoxoday Empuls, an all-in-one solution for holistic employee engagement, helps organizations improve workplace culture and bring their digital workplace to life.
HR leaders use Empuls to connect employees with the organization's shared purpose, eliminate information silos, provide a voice to every employee, and build a culture of appreciation throughout the organization.
Empuls is a DIY, user-friendly platform for HR to get started with their people initiatives in under 24 hours.
Organizations can use Empuls as a standalone tool or integrate it with existing work applications, such as HRIS, Slack, MS Teams, or G-Suite, to drive engagement in the flow of work.
Empuls has rich features to drive continuous engagement, from an intranet software to surveys, engagement scores, contests, water cooler conversations, one-on-one feedback, peer and social recognition, and various rewards.
Thanks to its intuitive UI, HR, People Leaders, and Employees can get started with Empuls quickly, thanks to its intuitive UI. Empuls boasts over 1000+ clients and 500,000+ employees from small to mid-size businesses.
Key Features
Xoxoday Plum is a digital reward, incentives, and payouts platform featuring a global catalog of e-gift cards, prepaid cards, experiential multi-currency rewards, and gift options spanning 100+ countries.
Its fully integrated reward solution lets you automate reward programs across use cases—from survey research to marketing campaigns, employee engagement, customer loyalty, channel incentives, and gig worker payouts. With Plum, you can send rewards globally, securely, and instantly.
Plum offers reward distribution modes like sending bulk vouchers via emails, generating bulk voucher codes, distributing through APIs, and delivering physical rewards.
Compass is a sales incentive management software that lets you manage and automate sales incentive programs, from launching incentive plans to calculating and disbursing incentives.
It enables businesses to motivate sales reps with real-time visibility into performance, commission information, and on-time payouts. Xoxoday Compass is the most user-friendly gamification software to accelerate sales engines.
Key Features
CloudTalk is a VoIP phone system built for modern companies. It enables enterprises to streamline communications with teams and customers using a virtual cloud-based call center system.
Over 2000 businesses - including DHL, Mercedes, and Glovo - rely on CloudTalk for its superior call quality and unparalleled range of features. Thanks to CloudTalk, agents can manage inbound and outbound calls, extract interaction history, and provide as much customer support as possible.
Make things easier for your sales and customer support teams with 70+ advanced calling features like Interactive voice response (IVR), call recording, power dialer, and many more.
Key Features
QuillBot is an AI EdTech writing platform that provides over 60 million users with complimentary online writing and research tools to help them research and communicate ideas effectively.
We are ready to support you, whether it's through emails, essays, social media posts, or blogs.
The platform includes productivity-enhancing tools such as Paraphraser, Grammar Checker, Summarizer, and Citation Generator, also used by leading colleges and writing centers worldwide.
Key Features
VEED has thousands of content creators worldwide making videos for social media and beyond.
There’s no software to download, and you don’t need any prior video editing experience. This video editor works right in your browser.
Whether you’re adding subtitles to a YouTube video, a progress bar to an Instagram Story, or cropping some footage to fit a Twitter post, you can do it all with VEED.
VEED is a fantastic piece of software that allows you to automatically add subtitles to your videos, translate them, transcribe audio files, add visual effects, and create content that increases views, likes, and followers!
Key Features
Recruiterflow is ATS software and CRM software for staffing and recruiting agencies. Recruiterflow's innovative recruiting automation, ease of use, and simplicity make it unique.
With G Suite and office365 integration, you can two-way sync emails with clients and candidates. It provides drag-and-drop workflows, email and text message options, API connections, and ATS functionalities.
Furthermore, you can find advanced features such as candidate portals, company blocking, automatic email tracking, job board posting, built-in report analytics, and more.
Recruiterflow provides a comprehensive solution for automating hiring pipelines, automating various process stages, and boosting speed and productivity. It is used by more than 1,000 recruiting and staffing companies worldwide.
Key Features
Linkody is a comprehensive tool that helps you to analyze, manage, and track your link-building campaigns quickly. It can be useful for small businesses, startups, SEO service providers, and SaaS link building agencies alike.
Key Features
You can also create custom reports on your backlinks, anchor texts, and keywords and compare your profile with your competitors.
Being fully integrated with metrics from Moz, Ahrefs, Spam Score, and Google Indexing Status, you can quickly assess backlinks' value and keep track of your link-building activities 24/7.
Additional Features
DocHipo is a cloud-based tool that simplifies and fast-tracks the document design process. Its ready-made templates, drag-and-drop editor, and intuitive interface make it easy to create stunning designs within minutes.
You can easily design various documents, such as posters, flyer templates, logos, book covers, social media posts, web banners, advertisement post graphics, etc., without prior graphic design experience.
You’ll get the creative flexibility to tailor the message, add pictures and powerful graphics from DocHipo’s library and own it without any watermark.
Whether you’re a content creator, marketer, or small business owner looking to ace your offline or online marketing collateral designs, you can sign up for DocHipo and create a memorable brand.
Key Features
Fyle is the first expense management software to offer real-time expense tracking on your corporate cards.
Businesses can now get notified of card spending seconds after their Visa or Mastercard has been swiped and collect receipts in real-time via text. Accessing direct real-time feeds allows you to no longer depend on bank feeds to reconcile card expenses.
Key Features
iSmartRecruit is an AI-powered innovative recruitment solution that automates manual and repetitive recruitment tasks and saves the time-to-hire by 55% for recruiters and HRs. It offers highly scalable ATS and CRM software for corporate HRs, mass recruiters, and staffing and recruitment agencies.
The high-rated candidate tracking and management system allow for team-based hiring by involving hiring teams, recruiters, and hiring managers.
These abundant features boost feedback-driven hiring decisions, streamline clear and effective team communication, strengthen sourcing strength, and upscale your recruitment process.
Key Features
MoEngage is a marketing automation software that helps brands engage customers effectively and build long-term relationships with the help of hyper-personalization, segmentation, marketing automation, and more.
The software enables marketers to orchestrate powerful retention strategies and create re-engagement campaigns to activate dormant customers by utilizing AI-powered capabilities to connect with your customers wherever they are in their journey at the right time and across the right channel, with the right message!
Key Features
Respona is an all-in-one digital PR and link-building tool designed to help startups and SMBs enhance their online presence and improve search engine rankings.
By combining advanced outreach features with a comprehensive database, Respona simplifies the process of building high-quality backlinks and connecting with influencers in your industry.
The platform allows users to find relevant PR opportunities, create personalized outreach campaigns, and manage interactions—all in one place. With Respona, businesses can achieve greater visibility and credibility while saving time and resources.
Key Features
Respona is ideal for startups and SMBs looking to scale their marketing efforts and build authoritative backlinks in a streamlined way. By leveraging Respona's powerful outreach capabilities, businesses can gain the visibility they need to grow.
FlexClip is a cloud-based video editing platform that offers various features to create and edit videos easily.
It provides a user-friendly interface and intuitive drag-and-drop functionality, making it accessible even for those without extensive video editing experience. It is particularly valuable for startups and small businesses without dedicated video editing teams.
FlexClip utilizes AI technology to enhance video editing capabilities. The AI toolkit includes AI text-to-video, AI image generation, AI script generation, AI auto subtitle generator and text-to-speech, with which you can easily get a fancy video in minutes.
Key Features
Narrato AI is perfect for startups and SMBs that want to boost their content output while maintaining quality. It comes with a unique AI Content Genie that auto-generates content based on your requirements. Just enter your website link and some content themes, and it will create new fresh content on autopilot, every week.
In addition to an AI autopilot for content creation, Narrato offers over 100 AI content creation templates for blogs, emails, ads, and other content, and some micro tools for image generation, SEO, and content optimization. When your content is ready, you can schedule or publish it directly from the platform.
Perfect for marketing and content teams in small and medium-sized businesses, it combines content creation, planning, collaboration, and project management into one easy platform. With everything integrated into one platform, it boosts productivity and reduces the time needed to complete content projects.
Key Features
factoHR is an all-in-one system for HR managers to store employees’ data, generate salaries, manage attendance & leaves, and even track staff performance. The solution is popular among HR leaders due to its automation capabilities and user-friendly experience.
The software offers everything an HR manager needs, from hiring to retiring/firing employees. It notes the attendance data, manages leaves/holidays, disburses paychecks, and generates various reports. It also offers a self-service portal for employees to address their diverse needs.
You can also customize the system per your business needs and save time from repetitive tasks.
Key Features
DSers is a powerful e-commerce tool that provides a comprehensive solution for managing a dropshipping business on Shopify, making it a popular choice among new and experienced dropshippers.
It was developed to automate and streamline the entire dropshipping process, from importing products to fulfilling orders and tracking shipping information.
The tool allows users to easily import products from AliExpress and other marketplaces with just a few clicks. It also offers a range of features that help users optimize their store, such as customizable pricing rules, bulk ordering, and product bundling.
With DSers, dropshippers can easily manage their inventory, process payments, and track shipping information all in one place.
Key Features
Affinda is a versatile CRM and Invoice OCR software solution combining advanced artificial intelligence technology with a practical sales and customer management approach. Its powerful Invoice OCR technology sets it apart, transforming paper-based processes into digital, automated workflows.
Key Features
If you are on a tight budget, you can easily build your site with the help of WebWave website builder for free, so there is no risk. WebWave works on the principle of graphic design programs such as Canva or Figma.
You can freely drag and drop elements to suit your needs. If you want a website with your own domain name (without ads or WebWave branding), you need to choose the (inexpensive) Premium Plan.
This is a great option if you have a small business and want to create your first website.
Key Features
Teamly is a project management software designed to streamline and enhance your team's productivity. It's a unified platform engineered to declutter remote team management. It's easy to get lost flitting between multiple tools for remote team management. Teamly gathers all those features into a single, user-centric platform.
Key Features
Appy Pie Design is an AI-powered design platform that empowers users to unleash their creativity and turn concepts into visual realities.
Appy Pie Design provides a user-friendly interface that simplifies graphic design, allowing you to craft stunning visuals, logos, and marketing materials effortlessly. It offers an array of versatile design tools, and at the forefront of its offerings is the AI animation maker.
With this AI tool, you can transform static ideas in the form of text prompts into dynamic and engaging animations. The controls are designed with simplicity in mind, enabling both beginners and seasoned designers to craft captivating animations.
Key Features
LeadSquared is a sales and marketing automation tool designed to enhance sales productivity and drive revenue growth. With customizable workflows, reminder systems, and lead scoring features, sales teams can work smarter and close deals faster. The tool offers comprehensive visibility into prospects' activities and preferences, providing a personalized selling experience from a single view.
Key Features
We've covered all of the best 31 SaaS tools for startups and SMBs, and I hope you've found this comprehensive list useful.
SaaS tools exist to help business owners better understand their data, save valuable time, and improve sales and conversions, among many other things.
Remember to host your applications in the cloud using a desktop-as-a-service solution. You can access your business files and data anywhere, at any location.
Whether you use one or all of these tools, the world of technology is there for you and your small business when needed. I encourage you to try some of them and see how much good they can do for you.
Mia has 4+ years experience in SEO and is currently looking out outreaching projects. She enjoys meeting new people and hearing new perspective. You can connect with her on LinkedIn.