Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as walking in the park; how? Small business owners can buy a good smartphone and start recording helpful videos for their target customers.
*Updated 7/18/2024
They do not need to invest in high-cost equipment or resources to create nice-looking videos. You must work on ensuring that your video content is impressive and heart-touching. Also, devote yourself to preparation and planning so your video content stands out from the competition.
In this article, let's learn how you can create fantastic video content with the help of some easy-to-apply strategies.
Video marketing paves the way for small businesses to increase social media engagement and build an online brand. Consider these points:
Studies show, 64% are more likely to purchase a product after watching an online video.
The best way to start is to develop a unique video content strategy that aligns with your business goals. Here are the essential elements of a successful video strategy:
The right way is to create a document where you write about your audience’s key challenges, likes, interests, and preferences.
This way, you know if you’re talking to someone who’s a college graduate, looking for an internship, or the CEO of a big company, leading a team of one hundred people. For inspiration, you can take a look at this sample audience persona:
Write down your video marketing objective. For instance, is it to spread brand awareness, generate leads, or earn new customers?
A goal document will help you decide whether to create an educational how-to video or a product explainer highlighting your product features. Partnering with an Explainer Video Company can ensure that your videos effectively showcase your offerings and captivate your audience.
Before recording any video, you must know how long it will be; the ideal length depends on the video type and the platform.
For instance, the perfect length of social media videos is no more than two minutes. A good Instagram story is as short as 5 seconds. On the other hand, if you’re creating a product tutorial, the video length can go up to 10 minutes.
Using a voiceover tool like Revoicer in such tutorials can help maintain viewers' interest by providing clear and consistent narration.
Once you have these strategic elements, you can start working on your video script. Additionally, utilizing a video summarizer can be immensely helpful in condensing longer footage into more digestible formats.
These tools use advanced algorithms to identify key moments and create concise summaries, saving both time and effort in the editing process.
The first step is to know your writing style. Just like writing a college essay, you need to align the script style with the video objective. Another basic rule is to tell a story that starts with a problem and ends with a tangible solution.
You should work on creating your video's main character. The hero of the video should be someone the audience can feel an instant connection with. Use a conversational tone to make the audience feel you’re speaking to them.
Ensure you hook your audience with a question or an analogy that grabs instant attention. Finally, a simple table can describe your script's audio and visual elements.
Professional-looking videos are the life and soul of a winning small business video content strategy. Nobody in your audience wants to watch a shoddy video with blurred or shaky footage.
So let’s use simple techniques to make your video content look top-notch and impressive.
The ideal video shooting strategy is choosing a background that goes with your topic. For instance, when targeting a B2B audience, you can shoot with your office in the background.
On the other hand, if you’re making a fun DIY video for work-from-home moms, you can probably shoot with plants in your background. What if you end up shooting the video with an irrelevant backdrop?
Don’t worry; you can remove the video background later and replace it with the help of an appropriate tool. Another helpful tool is to use free stock videos to create your video content if want to save some time.
You must know that lighting impacts the mood of your video. Also, proper lighting makes the video-host look good. You should shoot with natural as well as artificial light to create the right balance.
Natural light adds softness to a video, while you can use artificial light to add brightness to its ambiance.
What do you do after creating some unique video content? Start promoting it!
Video marketing is a powerful channel to take your business to your audience. You can get miles ahead of your competition by creating and promoting thought-provoking video content.
All you have to do is strategize your video content and produce quality content that your prospects enjoy watching and sharing.
Abhishek Talreja is a seasoned international ghostwriter, content strategist, and columnist. Abhishek has been published on MarketingProfs, AllBusiness, Techinasia, Sitepoint, and more. He is the founder of Prolific Content Marketing.