Why Aligning SEO and PPC Can Help You Increase Profit Rates

Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions. But there seems to be a split in schools of thought when it comes to SEO...

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Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

Did you know that Halloween is the fourth most popular holiday in America? The top three are Christmas, Thanksgiving, and Easter. This means there’s a lot of potential for skyrocketing your online sales during the spooky season. And yet,...

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Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.14 billion in 2021? In fact, the retail eCommerce revenue will reach a whopping 5.4 trillion US dollars in 2022.

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5 Tips for Providing the Best Customer Service During the Holiday Season

The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers. After...

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Tired Of Dissatisfied Customers? Use These 7 Tips To Handle Customer Complaints Effectively With Chatbots

Are you tired of the massive number of complaints you receive on multiple platforms? These complaints, when left unattended, lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base...

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Leverage Product Reviews To Improve Consumer Confidence

One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.

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The Most Important Things in Customer Service During the Holidays

A holiday is not just time to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for some time as many people get to shop.

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How To Create A Holiday Marketing Plan For Your eCommerce Business

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run...

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10 Quick & Effective Ways to Prepare Your eCommerce Site for the Holiday Season

The holidays are a time for family, friends, and festivities. 

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What is the iOS 15 Update and How to Prepare for It?

With the recent iOS 14, iOS 14.5 and the upcoming iOS 15 updates the digital marketing landscape is changing. We wanted to speak a little about what these updates may mean for you and what you can do to make sure your marketing efforts...

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How to Test if Your eCommerce Website Messaging is Reaching the Right Audience

The way your brand is perceived by your audience can be the result of a variety of different things- customer experience, use, functionality, or even word of mouth recommendation. One thing is for certain however, your brand can only be as...

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How to Create A Lead Magnet - Convert More Visitors Into Leads

Acquiring traffic and gaining customers can be a time consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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How to Create a Referral Program for Your Online Business

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission...

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Building an Ecommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

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Collecting Leads on your Ecommerce Website: 4 Do’s and Don’ts

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering...

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