Many online business owners mistakenly assume that simply creating a fancy website and running a few marketing campaigns is enough to convert website visitors into leads. However, there’s more to lead conversion than a nice-looking page. It’s crucial you continuously improve and invest in your website to make more conversions. In this article, we’ll share a few tips on just how to improve your site’s lead conversion rate. Also be sure to check out how to increase conversion rate in digital marketing.
You’ll also want to choose the best online form builder to help you create a user-friendly form.
What Is Lead Conversion Rate?
Also referred to as sales conversion rate or lead-to-customer conversion rate, the lead conversion rate is the number of qualified leads that generate actual sales. Qualified leads are prospective customers who’ve already declared their interest in buying your products or services and have met specific criteria that make them a good fit for your business.
Lead Conversion Rate is important for assessing the effectiveness of your company’s sales funnels and a key performance indicator (KPI) for your sales team. Often, it’s a good idea to calculate the metric for every sales representative and the whole sales team separately. You can also use this metric to evaluate the effectiveness of your marketing channels. Make sure you calculate your lead conversion rate weekly or monthly.
How to Increase Your Lead Conversion Rate
For your business to withstand stiff competition, it must have a clearly defined lead conversion process. This will help increase your sales drastically and help you to bring good leads onboard. Here are the most effective ways to improve your lead conversion rate:
High-quality content grabs attention, increasing the number of people who visit your site. The more visitors you have, the higher your chances of finding qualified leads. Take the time to create catchy and relevant web copies, blogs, eBooks, articles, white papers, and product descriptions. Relevant and interesting content will give potential customers confidence in your business, boosting your chances of converting leads into loyal customers.
Appealing Landing Pages
Your website’s landing pages are essential for creating a good first impression when prospective customers visit your site. Make your landing pages appealing by incorporating the trendiest designs that are relevant and of interest to your target customers. Include attention-catching images, videos, graphics, and well-written web copies. Encourage interaction with clickable call-to-action buttons.
If your customers need to complete an online form to purchase your products or services, make sure it doesn’t have too many unnecessary fields that are likely to discourage them. Most online shoppers are busy people who don’t want to waste even a minute trying to figure out what they’re expected to fill in. If your form proves to be too complex, many of your leads will move on to an alternative website.
Your lead conversion rate will only improve if you properly sustain and encourage your leads throughout the sales journey. Calculate your lead conversion metrics routinely to know how your business is progressing.