Hello, and thank you for your interest in guest posting with POWR! We're thrilled you're interested in contributing to the growth of small businesses online!
Please read all the way to the bottom, where you'll find a link to the blog submission form.
Publishing Schedule
- Your article draft will be placed in our queue for editing and will be reviewed in the order received.
- The more complete your draft is, the sooner you can secure a publication date.
- Failure to follow guidelines will delay your publishing by up to 1 month or longer, or result in rejection.
- Should you require an expedited publication date, certain editorial fees may apply. Please indicate in your submission, and we can discuss it further.
- We normally have a two-month backlog of article submissions, so please allow 2–3 weeks for editing suggestions and scheduling.
In this article:
- Topics of Interest
- Requirements and Structure
- Backlinking
- Accuracy, Performance, Readability, and Plagiarism
- Article Submission Procedure and Form
1. Who are POWR Readers?
The readers of our blog are mostly solopreneurs and small business owners, with the majority owning an e-commerce store. We also have a global audience, but most are in North America, who:
- Run and manage their business themselves
- Sell physical products they make or source, both online and in-store
- Sell services like consulting or online courses
- Dropship products online
- Small web design agencies for SMBs
Ensure that your content speaks to these groups. You must select who you are writing for in the submission form. Your content may benefit multiple categories; however, prioritize and list the top-level keyword you are writing for.
2. Article Topics of Interest
While there are several interesting article topics we would like, we work hard to provide the content our readers want from us. Our primary topics of interest are:
- E-commerce
- Lead Generation
- Customer Loyalty
- Digital Marketing
- Small Business
- Social Media
- Website Optimization
What our readers care about most
POWR Heroes run everything in their business, from inventory to sales, marketing, and finance. You could write about a wide range of topics; however, to be accepted for the POWR blog, you must address a specific concern that most of our readers deal with every day, such as:
- Increasing website traffic
- Generating new leads
- Increasing conversion rates and sales
- Supporting their customers
- Technology innovations to maximize time (AI, process automation)
- Growing and scaling their business
- Retaining current customers
- Overall business management activities
First, choose an article topic, then correlate that topic with a “why” from this list. We are most interested in articles that are written from a people-first perspective.
Example article titles:
Email Marketing Strategies to Increase Conversions
Email Marketing Strategies to Support Customers After the Sale
3. Article Requirements and Structure
Since many articles cover similar topics, make yours stand out by writing from your unique point of view. Doing so will greatly improve the possibility of getting your article published on our blog.
Article requirements
- Word count: Minimum 900
- H1 title, and proper H2s, H3s where appropriate
- Introductory paragraph and a conclusion/summary
- Credit sources properly when citing facts or statistics
- Include no less than 4 relevant images
- Add relevant backlinks from sites with DR40+ (or provide evidence of recent growth if lower)
- Use bullets and subject matter expert quotes (must cite source)
- Author bio with image
- FAQ section with four or more questions
Article structure
- Each article can only contain a single H1 as the title (less than 70 characters).
- Include a meta description (less than 155 characters).
- An H2 that is a question must have the answer to it as the first sentence in the paragraph.
- An H2 that is numbered must have the numbered list following the header.
Example articles
- Ultimate Guide to Notion for Small Businesses
- Breakout in 2024: 6 Essential Small Business Strategies for Growth
Image requirements
- Include image source and backlink
- Image pixel width: at least 1200px
- Include alt text if applicable
- Include your image source link under the image or in the adjacent paragraph
Example:
4. Backlink Insertions
A healthy backlink strategy can be the difference between a few people reading your article and thousands reading it every day. Follow these backlink instructions closely.
- POWR follows all Google rel attributes.
- Malicious links in a blog will result in immediate rejection.
- Backlink destination pages must be relevant to the article topic and anchor text.
- Keyword stuffing is strictly forbidden.
- You may include links to your own company, but they must be native to the story and not advertorial.
- Include no less than 4 external backlinks that are DR40+:
- If DR is below 40, it can still be included if there is recent evidence of organic traffic growth.
- Links that fail conditions may be removed or labeled as
rel=nofollow. - POWR reserves the right to reject or relabel any backlinks deemed unhelpful.
- Authors will be notified of any violations before publishing.
- Include a minimum of 3 internal backlinks to past POWR articles.
5. Accuracy, Performance, Readability, and Plagiarism
The majority of our readers are English-speaking, and we require articles to pass a certain level of performance and readability from free checkers like Grammarly.
You will be required to upload screenshots of these upon submission.
Example:
Plagiarism and duplicate postings will be cause for immediate rejection.
You will be required to upload a plagiarism check screenshot:
We look forward to reading your work and helping small businesses grow and learn!
6. Article Submission Procedure and Form
- Check our article library to ensure a similar article has not been published in the last 12 months.
- Articles published elsewhere will not be accepted, nor can you repost the same article later.
We cannot respond to requests for guest posting that are left in the comments. An article submission form is required. Good luck!
About the author
I'm Mick, and I run the growth team at POWR. While I run the growth team, I am not responsible for editing, scheduling, and publishing articles. My teammate Gaukhar does that. You may reach her at gaukhar@powr.io, but please copy me on your email to her.
My career spans two decades, primarily in growth marketing and advertising with stints in broadcast television, healthcare marketing, and copy editing.
I went to the College of Journalism at the University of Louisiana - Monroe. My wife Elizabeth, son Gavin, and pup Jolene (yes, only Jolene gets in the picture lol) call Lafayette, Louisiana, home.
