Get 20% More Sales With the New PayPal Pay In 4 Integration


Published: | By Emilie Murphy

It’s no secret that having a smooth, seamless checkout process is essential for any eCommerce business. This is even more true in the age of Covid, with online spending in the US increasing 44% in 2020 over 2019. In spite of a huge boost in online spending, the average cart abandonment rate in 2021 is still over 75%, and almost 86% on mobile. 

Curbing cart abandonment is more important than ever in today’s eCommerce market, which is why we’re excited to announce the launch of the POWR PayPal Button integration with the PayPal Commerce Platform (PCP).

What’s New?

The new PCP integration with POWR PayPal Button means that any online retailer with a PayPal Business account can easily offer their customers greater payment flexibility. 

By connecting your POWR PayPal Button with PayPal, you’ll be able to offer two new options:

Accept credit or debit card payments within your checkout screen

paypal-pcp-credit-or-debit-card

Your customers will be able to easily enter their credit/debit card information directly in the PayPal checkout screen if they prefer to pay that way rather than connecting to PayPal. The added bonus is it’s all in the same window and doesn’t launch a new checkout flow. This means more simplicity for your customers, and more sales for you.

Enable Buy Now, Pay Later with PayPal’s Pay in 4 program

PayPal’s Pay in 4 program is one of the simplest ways of reducing cart abandonment by allowing your customers to pay you in 4 interest-free payments for any orders between $30 and $600. The best part is it’s completely risk-free for you as you’ll get paid upfront by PayPal. Offering Buy Now, Pay Later has also been shown to boost sales by 20% and increases the average order value by up to 56%. It’s win-win for both you and your customers.

How Do I Access PayPal Pay in 4 and Credit Card Payments?

It’s super simple! 

  1. Go to POWR PayPal Button
  2. In the Settings tab click Connect Payment Accounts.
  3. Under PayPal Account Type, click Advanced.
  4. Click Connect to PayPal Business and follow the instructions.
  5. You can now enable Buy Now Pay Later and/or credit card payments in your checkout screen.

For more detailed step-by-step instructions, please read our Help Article here.

Does It Work Everywhere?  

PayPal’s Pay in 4 program is currently available in the US only. You can find full details on the payment methods available through the PayPal PCP integration by country here.

With online purchases at an all time high, it’s more important than ever to make your checkout process as quick, straightforward and flexible as possible. Offering these new options in your POWR PayPal Button gives your customers that extra incentive to buy from you, all while driving more revenue for your business. With POWR PayPal Button it comes at no extra cost to you, simply connect to PayPal in your PayPal Button today to start offering seamless credit or debit card payments and the Pay in 4 option. Try it free today.

Have you used Buy Now Pay Later on your eCommerce store? Do you prefer to pay in installments yourself when you buy online? Let us know in the comments below!

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