The secret sauce for having an amazing eCommerce business isn’t so secret after all. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, make sales, and support current customers so they keep coming back. While the “what” of success is direct and explicit, the “how” is as clear as mud. Furthermore, deciding what’s more important is a debate that has gone on for ages, and will probably, almost certainly continue for the foreseeable future.
Instead of adding to the discussion of importance, let’s focus on actionable items to tackle no matter what you plan to focus on!
Ideas If You Want to Generate More Leads
An eCommerce marketing lead is anyone who shows any interest in your brand. This could be someone who has engaged with you on social media, clicked on an ad, or has given you their information so you can let them know about future sales or news. Here are a few ideas to get more leads:
Offer a Freebie
Offer visitors something in exchange for their email to grow your subscriber list. This could be something as simple as a downloadable buyer’s guide or a discount on their next purchase.
Pro Tip: Further increase engagement on this campaign by adding it to a popup. This ensures visitors see your offer. You can even have it show after your visitor has spent a few seconds on-page, or when they show exit intent.
Build Your Social Following
Social media is a powerful tool for eCommerce. From showcasing products to answering questions from potential customers, social media is essential in driving business in today’s market landscape. Use POWR Social Feed to bring visitors to the conversations you’re having on social media effortlessly. You can follow hashtags or usernames and automatically bring feeds onto your site. These feeds also provide social proof for your brand and your products and services.
Ways to Drive More Sales
A complete eCommerce marketing strategy is so much more than driving orders and sales for your store, yet it’s the only step in the process that actually keeps the lights on! Whether you’re selling to first-time customers or returning customers, these simple tips can help you increase sales and complete orders in your store.
Customers who aren’t purchasing, yet have shown interest in your products and services, are likely only a few questions away from making their purchase. You can capture these sales by allowing customers to contact you via live chat on your site. In fact, 38% of consumers are more likely to buy from a company if they offer live chat support. This allows you to answer questions fast and can even help you determine common questions that may need to be added to your FAQ (frequently asked questions).
Offer a Discount
Consumers love getting discounts. In fact, in our own testing of discounts, we’ve noticed that the discount percentage didn’t much matter, just that there was a discount available for them to take advantage of. Try using a popup that gives your first-time visitors a discount. Be sure to create urgency by limiting the time they can use the discount.
This Can Help You Improve Customer Service
When you take into account that 86% of buyers are willing to pay more for a great customer experience and it typically costs five times more to acquire new customers vs. retaining current customers, it’s no surprise that customer experience is a top priority for companies big and small.
Add a Frequently Asked Questions (FAQ) Section
A FAQ page is an organized collection of commonly asked questions your customers have for your products and services. It builds trust with your customers because it shows you know what questions they may have upfront and can answer provide them answers quickly and easily. It also saves you time and money by reducing the number of repetitive calls and emails for support.
Whether you’re looking to generate leads, increase sales, or retain your current customers, POWR is here to help. The plugins shown here are only the tip of the iceberg of what’s possible for your site. Take a look at these success stories to get more inspiration!
Steph Strong is the Digital Marketing Lead at POWR. She has over 10 years of digital marketing experience and has worked with countless businesses on marketing strategy. In her spare time she also DJs and runs karaoke shows. She dreams of one day building a robot she can code to act as her while she surfs waves in Hawaii and climbs mountains in the Swiss Alps.