It’s 2022 and with no end of Covid in sight, more and more people turn to eCommerce to make money online. The global eCommerce market is set to hit $5.1 trillion in 2026 so it’s no surprise that eCommerce is one of the fastest growing sectors in the small business world.
While there are many things you need to do when starting an online business, one of those that doesn’t get talked about as much is which apps help you grow your business. Here at POWR, we offer a library of 60+ apps that help you get more conversions, engage your visitors, get more followers, collect information, and support your customers.
In this article, we’ll discuss the top 9 POWR apps to help your business grow online in 2022.
POWR Form Builder is the app that allows you to create custom forms to collect data, run registration processes, control access to various resources, and more. Using the Form Builder, you can capture leads, take payments, and collect customer feedback to understand what customers think about your product and how you can improve.
POWR forms integrate easily with Google Sheets, Mailchimp, and Zapier to help you back up your form data to an additional server, create email marketing campaigns, and automate your marketing efforts. For these reasons, Form Builder is hands down the number one most important app to have on your eCommerce website.
Akin to Form Builder, POWR Pop Up can be used to grow your email list and collect customer feedback. The app offers the same integrations as Form Builder and is pretty similar to it in terms of functionality with the exception that the Pop Up is dynamic and can be displayed to different users at different times. You can set your display schedule, choose your display frequency, and select your Pop Up triggers.
Unlike Form Builder, however, you can also use Pop Up to run promotions and offer discounts on your site. A great Pop Up feature for promos specifically is the option to send a coupon code in an autoresponder email that you set up. It gives your visitors a discount on their first purchase in your online store. You’ll need to create discounts directly in your store to make the most of this feature.
We have many articles on our blog about the importance of providing accessible and automated customer support. However, if you’re just starting out with your business, you might consider POWR Live Chat. Perfect for beginners, it’s easy to connect to your Facebook account, customize, and install on your store. While not as fancy as some of the other apps like Squarespace chat, Bluehost chat, or GoDaddy chat, POWR Live Chat gets the job done by giving you the platform to provide live customer support through Facebook Messenger.
The app is fully customizable, mobile responsive, and cloud-synced which means that you can style your chat to fit your website without any outside help from designers, be sure that it looks good and works well on mobile phones and tablets, and is accessible to you from any computer or device. With Live Chat, you’ll be able to tackle support requests head on!
For any new online business, it’s important to know exactly how many users visit your site every day. The best way to do this is by connecting Google Analytics to your website. Google Analytics gives you insights into the number of users, sessions, page views, etc. associated with your website. It’s an invaluable tool in keeping track of your site analytics.
But if you’re looking to appear transparent and trustworthy to your visitors while also tracking your site visits, POWR Hit Counter is the app for you. You can embed your customized website counter to a header, sidebar, or footer and edit it right on your live page, no HTML required. The counter serves a double purpose: not only does it tell you how many visitors are currently on your site, but also gives your visitors a sense of the level of authority your online store has compared to competitors.
POWR Countdown Timer is another must-have app for your online store. It comes in handy when preparing your site for product launches, promotions, or holiday marketing campaigns. The app creates a sense of urgency that closes 4x more sales, reduces time to sale by 50%, and decreases the bounce rate by 20%.
In addition to counting down to a date, the Countdown Timer app also allows you to count up from a number for social proof. Paired with the hit counter, the Count Up Number template of the countdown timer could make a lasting impression on potential customers as they’ll see just how many of your site visitors ended up making a purchase. The higher that number, the stronger the social proof, and a strong social proof means more sales.
Any online business that sells physical products has to have compelling visuals on its store. Product pictures and descriptions can make all the difference when customers browse through your site and consider a purchase. If either one of those elements is missing and/or not well-executed, it can easily sway shoppers away from buying your product.
This is where POWR Photo Gallery comes in. It displays product photos in a stunning Pinterest-style gallery, allows you to add titles and captions, and features built-in links to share on Facebook, Twitter, Google+, and more. For greater effect, you can take photos of the products that are often purchased together, upload them to the gallery, and sell them as gift bundles. And when an important event - a new product launch or a holiday - takes place, you can even create a separate page with just the gallery on it. Make your own customized photo gallery website.
Social Media Feed
Social media is one of the first things that comes to mind when thinking of ways to promote a new eCommerce business. It is cost-effective as it gives you the options to both engage with your audience organically and make use of paid social advertising.
POWR Social Media Feed fits with the organic part of social media. It lets you display social media content on your website to boost engagement. You can combine posts from Instagram, Facebook, Twitter, and Pinterest to get 200% more views, boost conversions by 40%, and increase brand recognition. The more your content is shared, the wider your audience and the higher your chance of converting your followers into loyal customers.
Social Media Icons
Complementing Social Media Feed is POWR Social Media Icons. This app further drives customer engagement by 200%, increases customer trust, and grows your social media following. The animation and hover effects that you can add to your social media icons will grasp your visitors’ attention and entice them to click and go to your social media profiles.
Like other POWR apps, this app is highly customizable and mobile responsive. So, you can make it match your branding in terms of colors and size and make it easy for users to follow you on social media from their phones. It is especially useful for anyone just starting out with an online shop.
After you’ve convinced your visitors to buy your product by using all or some of the above apps, the last thing you have to do is provide a simple and seamless method for your customers to pay you on your website. POWR PayPal Button is perfect for that.
It is easy to set up as no complex authentication or developer is needed and it provides secure and flexible payment options: you can pay either through PayPal, Stripe, or offline.
Moreover, the PayPal icon serves as a reminder to the customers that the payments made through the button are safe and reliable. Further driving this point home is the fact that you can get email notifications every time a payment is made and send your customers branded autoresponder emails letting them know that the payment went through.
Having a mix of these apps on your eCommerce website will allow you to stand out from the crowd, attract more visitors to your website, and ultimately, grow your business.
Form Builder and Pop Up will help you find out more about your customers and tailor your promotions to them. Website Counter and Countdown Timer will show social proof and provide a sense of urgency for site visitors when it comes to shopping on your website.
Photo Gallery and Social Media Feed will help sell your products by showing their visual aspect and connecting your visitors with your social media community which in turn will further boost your conversion rates and increase your brand recognition.
Finally, PayPal Button will allow visitors to pay you easily on your website and turn them into paying customers.